At long last, you can edit your tweets: Well, you can if you’re a Twitter Blue subscriber, that is.
A controlled implosion is happening at Snap: The mass layoffs result in the loss of two key ad execs to Netflix.
On today's episode, we discuss the social media trends to pay closest attention to for the rest of the year and beyond. "In Other News," we talk about the significance of Snapchat's membership program, Snapchat+, reaching 1 million users already and Clubhouse's latest plans on how it wants to evolve. Tune in to the discussion with our analyst Debra Aho Williamson.
Snapchat dual camera feature isn’t a BeReal clone: The new functionality is integrated into Snap’s core offering better than Instagram’s copycat.
See our latest industry KPIs for TikTok.
Hungry for growth, Twitter is turning to podcasts: The platform will be incorporating the popular audio format in its Spaces tab.
Across the board, links in creator bios are the most popular form of TikTok creator marketing. Duets and stitches, where creator content and brand content are joined in the same video, are also popular among mid-size businesses. This type of content, which is relatively inexpensive but requires original content in addition to creator content, ranks lower with small and large businesses.
TikTok strengthens its addictiveness: The social media platform has taken the internet by storm, and potential new features could further undermine competitors. But privacy concerns will ward off some users.
Shipments of augmented reality (AR) and virtual reality (VR) devices will increase more than sixfold worldwide over the next four years, from 14.3 million this year to 87.7 million in 2026.
TikTok sees an opportunity in local content: The video app is testing a new feed that displays algorithmically recommended videos made in your area.
Twitter employee departures accelerate as Musk drama wears on: Uncertainty over company direction and stalled growth initiatives could be a turnoff to advertisers as well.
AI art can help and hurt advertisers: Several AI image generators have gained traction, but ethical problems could harm marketers who jump on board.
The music stops for AI-generated rapper: Capitol Records drops FN Meka from label after outcry over stereotypes.
Insider Intelligence spoke with Harley Block, co-founder and CEO of Gen Z consultant IF7, about its strategy to help brands like Abercrombie & Fitch reach the younger audience on TikTok.
Twitch’s exclusive creators aren’t entirely exclusive anymore: The move signals that livestreaming may not be a product—it’s a feature.
Instagram is jealous of BeReal’s attention: But if it wants to copy the newer app’s core features, its own reputation and clutter will get in the way.
TikTok’s influencer marketing takeover is nothing short of astounding. In 2019, the app accounted for 2.3% of US spending on creator campaigns. This year, TikTok’s share will reach 15.5%, beating Facebook’s 14.8%. Instagram will remain on top with 44.7%.
Twitter takes further steps to authenticate user profiles: Plans to label verified phone numbers follows Elon Musk's claims of rampant bots on the platform.
BeReal’s rise is knocking Facebook out of the US App Store’s Top 10: As younger users gravitate to authenticity, they’re getting new phones—and not downloading Meta’s flagship app.
TikTok and Pinterest make it easier to shop: Both platforms launched social commerce features to appeal to brands and enhance the consumer path to purchase.