Twitter employee departures accelerate as Musk drama wears on: Uncertainty over company direction and stalled growth initiatives could be a turnoff to advertisers as well.
AI art can help and hurt advertisers: Several AI image generators have gained traction, but ethical problems could harm marketers who jump on board.
The music stops for AI-generated rapper: Capitol Records drops FN Meka from label after outcry over stereotypes.
Insider Intelligence spoke with Harley Block, co-founder and CEO of Gen Z consultant IF7, about its strategy to help brands like Abercrombie & Fitch reach the younger audience on TikTok.
Twitch’s exclusive creators aren’t entirely exclusive anymore: The move signals that livestreaming may not be a product—it’s a feature.
Instagram is jealous of BeReal’s attention: But if it wants to copy the newer app’s core features, its own reputation and clutter will get in the way.
TikTok’s influencer marketing takeover is nothing short of astounding. In 2019, the app accounted for 2.3% of US spending on creator campaigns. This year, TikTok’s share will reach 15.5%, beating Facebook’s 14.8%. Instagram will remain on top with 44.7%.
Twitter takes further steps to authenticate user profiles: Plans to label verified phone numbers follows Elon Musk's claims of rampant bots on the platform.
BeReal’s rise is knocking Facebook out of the US App Store’s Top 10: As younger users gravitate to authenticity, they’re getting new phones—and not downloading Meta’s flagship app.
TikTok and Pinterest make it easier to shop: Both platforms launched social commerce features to appeal to brands and enhance the consumer path to purchase.
Tesla founder Elon Musk made headlines last week for once again proposing to buy a company he had no intention of purchasing—soccer club Manchester United. But while celebrity gossip-style speculation swirls around the richest man on earth, what’s going on back at Tesla?
Brands working with influencers are focused on generating interactions and leads. More than 60% of US social media marketers partner with creators primarily to foster engagement, and roughly the same share do so to reach new audiences.
Everything you wanted to know about TikTok but were afraid to ask: Not a TikTok user? Not advertising on the platform yet? This quick explainer tells you what you need to know.
Meta doubles down on Reels: The tech giant is looking to spur more engagement across both of its social platforms.
TikTok announced new Shopping Ads this week in an effort to streamline in-app ecommerce.
The ROI is real; the influencers aren’t: Retailer Pacsun and Capital Records are two of many companies seeing benefits to working with virtual personalities.
Can Amazon make its mobile app more engaging? The retail giant is running a test in which it shows users a TikTok-style photo and video product feed that can be shared with other users.
It’s TikTok’s turn to be the misinformation platform: Algorithmically recommended content has once again led to the viral spread of harmful info ahead of an election.
With millions of views on social media, celebrity endorsements, and even a scandal under its belt, Olaplex is primed for the spotlight.
Snapchat+ shows early signs of success: Subscription service reaches 1 million members, outperforms Twitter Blue on revenue in its first month.