Twitter appeals to retailers: Its new Location Spotlight should help firms with physical locations communicate with customers.
What’s next for TikTok? The social video behemoth could be expanding into music streaming services to challenge Spotify and Apple Music. We look at other tech segments ripe for a TikTok takeover.
On today's episode, we discuss whether Instagram is starting to look a little too much like TikTok, why we're seeing more brands pop up in movies and TV shows, how to win young people's loyalty, what comes after the iPhone, the potential of NFL+, an unpopular opinion about vinyl versus digital audio, some interesting population facts, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Paul Verna.
Meta executives flee to the UK for a number of reasons: Remote work, regulatory concerns, and the threat of TikTok all fit into the equation.
YouTube is the most trusted US platform for social commerce.
Snapchat + laps Twitter Blue: The subscription service is snapping up users—but Twitter’s offering hasn’t fared nearly as well.
In ‘Kylie Jenner v. Instagram’ case, the 'plaintiff' comes out victorious: The influencer and creator forces Instagram to reverse some of its recent decisions.
The TikTok train continues to gather steam, with growing user numbers, engagement rates, and ad revenues. But UK marketers have a lot to consider when marketing on TikTok—where catching the eye of users is an entirely different proposition than it is on other social platforms.
On today's episode, we discuss what to make of Snapchat's Q2 sales slump, what the No. 1 challenge facing the company is, and how Snapchat+ will fair. "In Other News," we talk about how to best interact with Gen Zers on social media and the significance of TikTok testing games in the app. Tune in to the discussion with our analyst Jasmine Enberg.
FTC sues to stop another Meta acquisition: Meta is looking to own a popular VR fitness app, but the FTC says this will kill competition in the metaverse. Is Meta’s innovation by acquisition strategy over?
Meta’s pivot away from news is complete: The company is severing ties with publishers to save money and focus on short-form video.
TikTok tries to distance itself from its Chinese roots: The app is giving researchers access to its back end in an effort to increase transparency.
There will be about 94 million users on TikTok by the end of this year. As the platform pushes further into commerce in the US, our Reimagining Retail podcast team weighed in on which communities are having the greatest impact.
Meta’s Q2 shows how far its ad business has fallen: Wounded by privacy changes and a lack of young users, the value of Meta’s ads is plummeting.
Meta’s reversal of fortune: Daily users and ad revenues fall in Q2, while inflation is forcing a price hike on VR headsets, making them less accessible to would-be metaverse users and possibly stalling metaverse adoption.
Big Tech bands together in New Zealand: Several platforms signed a pact to self-regulate harmful content in the middle of a government review.
There’s no going back to the old Instagram: Video and shopping are the app’s future no matter how much users complain.
The #BookTok tag, which at the time of writing had 65.8 billion views on TikTok, has helped drive an increase in printed book sales.
Snap’s Q2 results in one word? Ouch. The social platform’s brutal earnings report foreshadows more bad news to come for rival, ad-reliant platforms.