Small influencers poised to gain more brand followers: As social commerce capabilities expand and new tools power the creator economy, the demand for micro-influencers will take off.
The metaverse will be put to the test in 2022: Some firms may find their metaverse dreams held back by wearable technology, while others attempt to woo brands to their spaces.
Headroom looks to disrupt Zoom fatigue with AI: The new videoconferencing tool integrates productivity and transcription functionality. Can it measure up against leading conference players?
Marketers rate TikTok less trustworthy, more innovative than Facebook: Despite amassing over 1 billion users, TikTok still struggles to attract marketing dollars.
Is live shopping everything it’s hyped to be?: Social platforms race to provide live shopping in the US, even as it’s unclear whether audiences are responding.
Facebook has a cyber mercenary problem: Meta blocks 1,500 Facebook and Instagram accounts that targeted over 50,000 users—potentially the tip of a wider surveillance iceberg and another smear on Facebook’s reputation.
TikTok's success has renewed social platforms' interest in algorithms: Instagram, Snap, YouTube, and Twitter have all begun implementing algorithmically-recommended content over the past year.
Reddit to go public as monetization efforts pay off: Per our forecast, the site’s ad revenues nearly doubled this year after months of working to improve brand safety and secure partnerships.
TikTok’s upcoming desktop livestreaming feature threatens Twitch: TikTok Live Studio will let users stream anything from their PC, including video games, for viewers to watch on the TikTok app.
Instagram quietly passes 2 billion users amid regulatory scrutiny: The embattled platform made no announcement to mark the milestone, which may only exacerbate concerns about its size.
YouTube attempts to keep creators loyal by giving them what they want: As social platforms compete for original content, YouTube follows in Meta’s and TikTok’s footsteps with more robust creation tools.
Removing likes gets a thumbs-up from the marketing industry: By hiding like and dislike counts on social media content, marketers can focus on promoting quality engagement.
Twitter will count 56.4 million monthly US users in 2021, but fewer and fewer in the coming years, per our projections.
2021 was a good year for influencer marketing: TikTok and Instagram dominate as influencer marketing continues to grow, but a new report shows racial disparities in compensation.
Facebook takes after sister app Instagram with new creator tools: Facebook’s new professional features aim to entice users with monetization opportunities amid sluggish audience growth.
The metaverse is open for business in US, Canada: Meta’s Horizon Worlds, available to users 18+, is likely to attract developers seeking an audience for apps and experiences.
Twitter joins Snapchat, Meta, and YouTube in copying TikTok: While the platform has launched many features lately, with Fleets being shuttered after nine months, this latest one faces an uphill battle.
TikTok woos brands and merchants with a new social commerce app: As competition with Instagram heats up, TikTok speeds up product development.
Instagram’s new safety controls for teens could hurt attempts to attract them: The features are intended to halt harmful content, but teens were already losing interest in the platform, and additional limits could be counterproductive.