We look at 2022’s biggest tech flexes that changed the landscape of business or left us scratching our heads. The year saw Tesla’s CEO buying Twitter, Google exiting games, Amazon bringing back the dead, and TikTok expanding into various other segments.
Will TikTok’s China ties stymie its progress in US? Legislative and regulatory suspicions and scrutiny pile up even as the app gains favor with marketers and users.
Netflix versus TikTok is the battle to watch in 2023.
US government intensifies stance against TikTok: A permanent ban from government devices could push the public sector to further remove TikTok from devices. But some fear the service is too big to fail.
Twitter’s journalist bans are a multifaceted mistake: Musk’s flippant move has caught regulator attention, will worry advertisers, and shows a misunderstanding of what drives the platform’s content.
US lawmakers put more pressure on advertising and social media: Senators propose a ban on tracking users under 17 and call for legislation before the current session ends.
“Attention must be earned in an instant.” That’s according to our analyst Paul Verna. “The dominant ad formats [on social media] are below 15 seconds and in some cases as low as 3 seconds.”
Social’s share of total digital ad spending will shrink every year through 2024 at an accelerated rate. We
Tesla’s latest innovation is streaming Steam games: The feature, which converts EVs into gaming consoles, could kindle the debate on distracted driving. Meanwhile, Tesla’s market value dips below $500 billion.
Bipartisan bill seeks to outlaw TikTok in US: Given the app’s popularity, though, is this the hill most politicians want to die on?
Meta expands footprint of its virtual avatars: Digital designer clothing shop looks to open for business in Asia-Pacific as online personas expand to WhatsApp.
A platform in crisis: With Twitter’s Trust and Safety Council out, there’s heightened legal risk from fallout over lack of content moderation. Musk’s behavior isn’t helping him or his companies.
Turns out creators like consistency: YouTube Shorts’ new revenue-sharing program begins in February, but creators and publishers are already lining up.
Our latest forecast shows the global monthly Twitter user base will shrink 3.9% next year and 5.1% in 2024. “Users will start to leave the platform next year as they grow frustrated with technical issues and the proliferation of hateful or other unsavory content,” said our principal analyst Jasmine Enberg.
Instagram’s new transparency tool is a win-win: Both the platform and influential users stand to benefit from more clarity around shadow bans.
Meta is struggling after hemorrhaging money on its metaverse ambitions and as Instagram faces serious competition from TikTok. Meanwhile, TikTok recently reduced its global revenue goals for the year and could be facing some regulatory and legal hurdles ahead. And don’t even get us started on Twitter.
Commerce isn’t driving revenues for social media platforms the way the platforms once hoped. That’s what our analyst Jasmine Enberg predicted during the keynote session of our “Attention! Trends and Predictions for 2023” event.
Seasonal weather and stock issues call for clever campaigns: e.l.f. cosmetics turns to celebrity, social, and snow plows to drum up excitement.
Government resistance against TikTok intensifies: The list of states banning TikTok on government devices keeps growing. Could intensifying scrutiny lead to an all-out US TikTok ban?
Meta succeeds against US regulators but takes a major blow in the EU: Meta insists that news isn’t part of its business model, but its pivot to Reels hits a major roadblock.