Meta Verified draws criticism over legal name mandate: Paid feature meant to prevent impersonation poses risks for some creators.
India’s new influencer rules are an overcorrection but still a positive: Wellness influencers must disclose their qualifications under recommendations they give.
We expect Twitter’s worldwide ad revenues to plummet by 27.9% this year as advertisers continue to pull back spending.
In the US, just 18% of adults say they’ve used livestream and video ecommerce, according to an October 2022 Insider Intelligence survey with Bizrate Insights. Brands shouldn’t shy away from livestream shopping in the US, but they need to be intentional about how they implement it.
Name a better pairing than Twitter and controversy: This time the site has incorrectly labeled NPR as “state-affiliated media.”
A ban isn’t swaying brands from spending on TikTok: Apple, Pepsi, and DoorDash are among brands increasing ad spend despite hefty political problems.
Latin America social network shifts to aid Instagram, TikTok, and Snap: Video-centric platforms are winning young users.
Substack isn’t looking so hot: The newsletter platform is bleeding cash and was just banned by Twitter for launching a competing service.
Over the past month, we’ve seen ad updates from all the major players, from Meta’s generative AI ads to Google’s attempts to decrease clutter. Here’s what they mean for advertisers.
New app makes a play for Gen Z: As TikTok teeters on the verge of a ban in the US, Zigazoo is one social media app that is vying for market share.
Banks need rapid response on social media: Pranks don’t rise to the level of unrestrained panic, but they do point out a communications problem.
T2 app looks to reap benefit from Musk’s blue check mark flub: Alternative platform offers users a way to port over their Twitter verifications.
A double-whammy for TikTok: The embattled video app was fined for millions in the UK, and banned from Australian government devices.
Can Meta convince advertisers that AI can keep their brands safe? The company is rolling out AI-powered content filters, but confidence in AI moderation tools is low.
VC funding for creator-focused startups has plummeted in the US, even as these startups multiply. Last year, funding dropped by 51% YoY, while the number of creator-related startups increased by 550%, per The Information. This is part of a greater trend of cooling VC investment.
50% of Americans support a government ban on TikTok, with higher support among Republicans and older Americans. Continued scrutiny could be TikTok’s downfall.
The influencer landscape is more crowded than ever, even as creator funding dries up. Leveraging smaller influencers will help your brand focus a limited budget toward a targeted audience. “We’ve had sleeper hits [with] micro-influencers,” said Fernish CMO Evelyn Krasnow, speaking at eTail West 2023 in March. Finding the right influencers is “going to be trial and error,” said Krasnow. Here are tips for finding smaller influencers who can reach niche, targeted audiences.
TikTok parent ByteDance doesn’t want a US ban but could very well survive one: The company saw a 30% revenue increase in 2022, neck in neck with Tencent.
Twitter recurring revenue plans will likely be a hard sell: Pay-to-play services can work, but only if there’s value being exchanged.
Nearly three-quarters of US TikTok users will also use Instagram this year, making it the most popular alternative to the social video app, per our forecast. That’s good news for Instagram Reels, which is positioning itself as a viable successor in the event of a US TikTok ban.