TikTok’s latest target is podcasts: YouTube’s success with the format tipped off the short-form video app to an opportunity for incremental growth.
TikTok signals creators are central to its courtship of advertisers: The platform announces a number of updates, with its creator marketplace upgrades being most significant.
Eat, drink, and be scary: Chipotle hooks up with BeReal to bring back “Boorito” Halloween promotion.
Q3 wasn’t an easy quarter for Meta. Snap is in a tough spot. TikTok was the elephant in the room amid its rivals’ disappointing Q2 earnings calls.
TikTok bets on social commerce to deliver significant revenues: The platform is reportedly planning to build its own network of fulfillment centers.
TikTok’s videos are ideal vehicles for misinformation: Misleading short-form videos are going viral on TikTok and competing platforms, proving that video is difficult to regulate.
TikTok takes a page from Instagram’s playbook: The ability to post photos and images could catch on—or could show that copycatting doesn’t pay.
Burnout is endemic to being a creator: 80% of creators said they’re burned out, citing constant changes from platforms as the primary factor.
Twitter’s edit feature paves its super app path: Paid subscribers can now edit tweets, and the feature could open up a new revenue stream and payments backbone necessary to fuel super app aspirations.
On today's episode, we discuss why Elon Musk wants Twitter again, what challenges he'll face if he ends up owning the social media company, and what this all means for advertisers. Tune in to the discussion with our analyst Jasmine Enberg.
Meta’s formula for growth, shockingly, involves more ads: Instagram’s new placements might open up inventory for advertisers but irk some users.
He wants to create the US version of WeChat. Twitter can help him do this, but there could be regulatory hurdles ahead.
Big Tech vs. SCOTUS: Social media regulation goes before the Supreme Court, with a lawsuit against Google in focus. Rulings could have major implications for user content on the internet.
Gen Zers and millennials are engaging with healthcare organizations through all digital channels.
Ahead of its third-quarter earnings, Meta has expanded its ad offerings for Instagram, Messenger, and Reels.
For real this time: Elon Musk is buying Twitter for $44 billion after backing out of the deal and engaging in a public dispute that put personnel and shareholders through the wringer.
This year, 102.6 million people will buy via social platforms in the US. That’s up just 5.9% from last year, following double-digit growth that’s persisted since we began tracking this metric, in 2016.
Kardashian’s SEC case sends a message: Influencers should know the rules of disclosure for promotions of securities.
Twitter tries to make itself a destination for vertical video: While the format is catching on everywhere else, will the move work?
Twitter accidentally ran ads alongside child sex abuse content