Reddit looks to build up ad business before IPO: Could brand safety concerns derail the platform’s path to wider monetization?
TikTok strengthens its content moderation policy: After criticism about its effect on minors and connection to the Chinese government, the social media platform makes changes.
Snap and Pinterest reported profits, sidestepping other social platforms’ woes: Both companies are banking on augmented reality and social commerce to lift them above competitors.
Meta’s future is muddled by declining Facebook users, slow metaverse adoption and a beleaguered ad model: In response to TikTok's success, Meta will shift focus to video, but will the reactionary move be enough to recover losses?
Meta just can’t catch a break: Fresh off its disappointing earnings performance, the company will have to pay a $2.1 million fine to the UK government.
On today's episode, we discuss what the next, most important initiatives will be for TikTok. We then talk about what YouTube plans to do with its short-form video format "Shorts" and whether LinkedIn's audio events will work out. Tune in to the discussion with our analyst Debra Aho Williamson.
Meta’s earnings miss shows the vulnerability of its ad revenue model: The company could be in for a $10 billion hit from Apple’s privacy changes, and the rise of TikTok isn’t helping.
Pinterest adds an AR furniture shopping tool to its app: The platform aims to help customers make more informed purchase decisions to help boost sales.
Facebook was projected to pass 2 billion users worldwide in 2021 and poised to hit 2.10 billion by the end of this year. But despite boasting a massive user base, growth on the platform declined dramatically in 2021 and will slow to a trickle in years to come.
China’s tech giants are racing to own the technology of the metaverse: Tencent, Baidu, Oppo, and Huawei are beating US counterparts to the AR/VR patent punch.
Creator funds see mixed success: Social platforms offer more monetization tools than ever, but many content providers still struggle to get paid.
Amazon’s expanded agreements with Universal Music Group chip away at long-standing tensions: Creators on Twitch have grown increasingly frustrated with harsh music rebroadcasting rules.
Marketers prefer TikTok to YouTube for influencer marketing: While YouTube struggles to catch up to its competitors, TikTok is yet to reach its full potential.
US Instagram ad impressions are split mostly between two formats. For the US clients of performance marketing firm Tinuiti, 47.0% of impressions came from the feed and 42.0% from Stories in Q4 2021.
Teens continue to leave Facebook, and the platform won’t be able to reverse that trend in 2022 or beyond. But in a surprising twist, the average age of a Facebook user is also starting to decrease.
Twitter continues investing in performance marketing: Its new performance advertising products will be essential to keeping marketers around, despite a waning user base.
Instagram introduces subscriptions as it vies for control of the creator economy: As Instagram’s cachet diminishes among younger audiences, it hopes monetization tools will keep creators from turning to other platforms.
New forecast looks at use of social media platforms for influencer marketing: Instagram will continue to gain ground, while Twitter and Snapchat play catch-up.
Snapchat’s user base in the region grew almost 70% in 2021, to 107 million, compared with just 3.4% in North America.