TikTok’s influencer marketing takeover is nothing short of astounding. In 2019, the app accounted for 2.3% of US spending on creator campaigns. This year, TikTok’s share will reach 15.5%, beating Facebook’s 14.8%. Instagram will remain on top with 44.7%.
Twitter takes further steps to authenticate user profiles: Plans to label verified phone numbers follows Elon Musk's claims of rampant bots on the platform.
BeReal’s rise is knocking Facebook out of the US App Store’s Top 10: As younger users gravitate to authenticity, they’re getting new phones—and not downloading Meta’s flagship app.
TikTok and Pinterest make it easier to shop: Both platforms launched social commerce features to appeal to brands and enhance the consumer path to purchase.
Tesla founder Elon Musk made headlines last week for once again proposing to buy a company he had no intention of purchasing—soccer club Manchester United. But while celebrity gossip-style speculation swirls around the richest man on earth, what’s going on back at Tesla?
Brands working with influencers are focused on generating interactions and leads. More than 60% of US social media marketers partner with creators primarily to foster engagement, and roughly the same share do so to reach new audiences.
Everything you wanted to know about TikTok but were afraid to ask: Not a TikTok user? Not advertising on the platform yet? This quick explainer tells you what you need to know.
Meta doubles down on Reels: The tech giant is looking to spur more engagement across both of its social platforms.
TikTok announced new Shopping Ads this week in an effort to streamline in-app ecommerce.
The ROI is real; the influencers aren’t: Retailer Pacsun and Capital Records are two of many companies seeing benefits to working with virtual personalities.
Can Amazon make its mobile app more engaging? The retail giant is running a test in which it shows users a TikTok-style photo and video product feed that can be shared with other users.
It’s TikTok’s turn to be the misinformation platform: Algorithmically recommended content has once again led to the viral spread of harmful info ahead of an election.
With millions of views on social media, celebrity endorsements, and even a scandal under its belt, Olaplex is primed for the spotlight.
Snapchat+ shows early signs of success: Subscription service reaches 1 million members, outperforms Twitter Blue on revenue in its first month.
TikTok’s search and advertising opportunities: The popular social video service is quickly surpassing the user engagement of search engines and apps. How can businesses take advantage of TikTok’s growth?
TikTok’s growth could be stifled by ties to China: Intense demand and repeated scandals have the company twisted in a knot.
Influencer marketing has a disclosure problem: The Crypto market in particular has seen top creators push what turned out to be scams, costing followers millions.
Content creators offer brands the opportunity to advertise in an inexpensive, targeted, and authentic way on social media. In order to focus on authenticity, US social media marketers are most inclined to hire creators for educational content, testimonials, and product unboxings, which allow followers to learn and discover alongside their favorite influencers.
Meta’s brand safety issues persist: The social media giant can’t get a handle on hateful content at a time when ad spend is declining.
Advertiser pullback weighs on Nextdoor: Neighborhood platform projects sales for current quarter that trail analysts’ estimates.