Gen Zers and millennials are engaging with healthcare organizations through all digital channels.
Ahead of its third-quarter earnings, Meta has expanded its ad offerings for Instagram, Messenger, and Reels.
For real this time: Elon Musk is buying Twitter for $44 billion after backing out of the deal and engaging in a public dispute that put personnel and shareholders through the wringer.
This year, 102.6 million people will buy via social platforms in the US. That’s up just 5.9% from last year, following double-digit growth that’s persisted since we began tracking this metric, in 2016.
Kardashian’s SEC case sends a message: Influencers should know the rules of disclosure for promotions of securities.
Twitter tries to make itself a destination for vertical video: While the format is catching on everywhere else, will the move work?
Twitter accidentally ran ads alongside child sex abuse content
On today's episode, we discuss how the digital ad duopoly is evolving, the most interesting dark horse digital ad giant, and whether Netflix, not TikTok, is a bigger threat to Facebook and Instagram. "In Other News," we talk about ad industry practices coming under fire as privacy lawsuits surge and who the winners and losers will be when the third-party cookie says goodbye. Tune in to the discussion with our analyst Paul Verna.
More businesses engage with creators: $5 billion will be spent on influencer marketing this year, up more than $1 billion from 2021, in part driven by the return of travel and travel marketing.
Creators and influencers are looking for ways to diversify platforms in order to increase audience outreach, foster community, and assure they’re not at the whims of any single social media algorithm.
YouTube’s new Shorts functionality shows it views TikTok as a threat: The video giant is taking steps to make its short-form rival more creator-friendly.
Participation in Halloween activities will be back up to pre-pandemic levels this year, with 69% of consumers planning to celebrate (up from 65% last year and 68% in 2019), according to the National Retail Federation (NRF).
Instagram’s shopping tab sings its swan song: The app is testing a home screen without the tab that’s prompted complaints from celebrities and average users.
TikTok ups the ante on app experience with two significant updates: Its much-longer character limit and comment dislike button should help the platform in vastly different ways.
For more than half of US social media users, a platform’s privacy and data practices are extremely impactful on their decision to engage with ads on that platform. Other top influences on ad engagement are reliable content and safety. The relevance of the ads themselves is less of a factor.
Podcasts go multilingual: As podcast listeners grow and become more diverse, demand for content in different languages is also picking up.
Social commerce experienced two years of exceptional growth amid the pandemic, and while growth in the number of social buyers is slowing, the amount of social commerce sales is still rising rapidly, said our analyst Jasmine Enberg on a "Behind the Numbers" podcast.
Meta tries to skirt around ATT: A lawsuit alleges that the social media giant injected tracking code into its in-app browsers, breaking privacy rules.
In the US, 52% of Facebook users reported seeing more ads on the social network, while nearly half of YouTube and Instagram users said the same of their respective platforms. Across the social platforms we studied, less than 10% of users felt ad load had decreased.
Big Tech takes the TikTok bait: Apple, Microsoft, and Google are getting a lot of likes on TikTok. It could help build brand awareness but not Q3 performance.