TikTok. BeReal. Gen Z. Authenticity. That might seem like a grab bag of buzzwords, but it’s the marketing strategy behind clothing retail American Eagle Outfitters.
Twitter to pay Big Tech tax: Twitter Blue’s relaunch might not secure the intended revenue due to Apple App Store and Google Play payment commissions. But Twitter has bigger problems.
As Twitter Gaming goes silent, other platforms may benefit: Game producers and players look to other channels amid Twitter disarray.
As marketers look to increase audience reach and stay away from the whims of any singular platform, private social media networks offer another avenue.
Better audience targeting with the launch of Audience Insights could help protect the TikTok from the current ad decline.
Linktree’s payment lock feature should enable creators to better monetize their content: With social platforms starved for ad revenue growth, will they try to cut out the middleman?
Product discovery is the top reason Gen Zers in the US buy through social media, with 45% saying they did so because they found items they liked. A comparatively low 22% cited influencers and creators, while just 16% were swayed by the company or brand name.
Kroger Precision Marketing has added Snapchat to its retail media offerings, enabling advertisers to use Kroger’s first-party data to target consumers with Snap or Story ad campaigns.
Marketing budgets, though under scrutiny, are expected to rise in 2023. That’s especially true for influencer marketing due to Instagram’s entrenchment and TikTok’s ascent with users.
acklash from Twitter’s verification misstep: Eli Lilly, Nintendo, American Girl, PepsiCo, Nestlé, and Tesla were trolled by spoof “verified” accounts. Brands and users must come to terms with unmoderated content.
TikTok adds workers as rivals subtract them: Company recruits idled Meta, Twitter, and Snap employees as it looks to double the size of Bay Area staff.
GroupM warns clients that Twitter is a “high-risk” media buy: Chaos under Musk's leadership is causing brands to pull spending or leave the platform entirely.
YouTube dives deeper into social commerce: Amid falling ad revenues, YouTube is adding shopping features to Shorts.
TikTok reduced its revenue target by $2 billion: An ad spending downturn caught up with the short-form video app that’s staring down internal strife.
Insider Intelligence spoke with Dr. Sophia Yen, co-founder and CEO of Pandia Health, a service that provides online access to birth control, about the unique challenges the telemedicine company has faced on TikTok.
Pinterest and LinkedIn get top marks on social media trust report card: Research reveals users have low confidence overall in platforms’ ability to safeguard their information.
Next year, for the first time, more than half of US social network users will buy via social platforms.
Meta faces painful reality: The company’s transition to a VR ecosystem could hit a wall as economic headwinds, plummeting stock value, layoffs, and hiring freezes force Zuckerberg to take a hard look at Meta’s needs.
Faith in Meta’s ad business gets another heavy shake: An AdExchanger report alleges that employees took secret payments from advertisers to fix rampant tech issues.