On today's episode, we discuss the severity of Snap's recent profit warning, how companies can show they actually care about the planet, how many of us are served the wrong ads, why L.L. Bean quit social media for a month, the significance of Walmart expanding its drone program, an unpopular opinion about ratings, some stats about how much weddings cost, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Evelyn Mitchell.
Twitter is back at square one after shelving new projects: Newsletters, podcasts, and more are taking a back seat to user growth and personalization.
Sheryl Sandberg is leaving Meta at a crossroads: Departure of No. 2 exec comes as company faces major business challenges.
Most YouTube viewers watch content on TV screens: The platform is leaning into that growing audience with quality-of-life features for TV apps.
Social media has no one to blame for content controversies: Recent Supreme Court decisions secure platforms’ right to moderate content as they please.
ITV and Twitter try to capitalize on social media fandoms: Social media has long been a hub for fans, and networks are starting to tap in.
Gucci opens new experience on Roblox: Luxury brand’s latest immersive space shows its willingness to test the retail possibilities of the metaverse.
Substack wasn’t the answer to digital publishing’s problems: The company has opted out of a Series C amid economic uncertainty.
Reddit trails other social networks in time spent: The platform’s efforts to boost its mainstream appeal could improve engagement.
On today's episode, we discuss the social media regulations coming this year, whether virtual try-on will ever take off, how not to interrupt the consumer, whether shipping is the new ecommerce frontier, Formula One racing's newfound US popularity, an unpopular opinion about in-store shopping, some facts about sea creatures, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of reports editing Rahul Chadha, and analyst Bill Fisher.
Insider Intelligence spoke with Kate Lubenesky, president at W&P, a food and beverage essentials brand that sells sustainable packaging for everyday food items.
For the first time ever, Facebook is contracting in the US: The platform will lose users this year in its home market—and it’s getting grayer.
Consumers rank their favorite brands: A survey shows grocery and tech brands are favorites, while social media lags far behind.
This year, TikTok will surpass YouTube in terms of time spent by their respective adult users in the US. The short-video app will see 45.8 minutes per day from its average adult user, edging out YouTube, at 45.6 minutes.
Social platforms struggle to contain violent footage, misinformation: Two recent mass murders have exposed longstanding cracks in harmful content policies.
Snap’s investor warning is a worrying sign for social media: The ad-relient industry is feeling the effects of piling changes and weakening economic conditions.
TikTok use is being driven by younger adults: Almost half of the app's US users will be between 18 and 34 this year, a figure that decreases as the user segment gets younger and older. For instance, just 1.8% of TikTok's users will be 65 and older in 2022.
TikTok kills two birds with one stone: The platform needs to court advertisers and become the most creator-friendly social platform. Its new initiative could do both.
Shared electric vehicle company Lime builds brand awareness by demonstrating the value of car alternatives in cities. Hear from Lime’s Carolyn Rosebrough, global head of communications and brand, to learn how its localized marketing approach encourages a greener way to get around.
TikTok’s new user insights tool has some gaps: The publicly accessible tool is missing key data points compared with competitive offerings