Facebook takes after sister app Instagram with new creator tools: Facebook’s new professional features aim to entice users with monetization opportunities amid sluggish audience growth.
The metaverse is open for business in US, Canada: Meta’s Horizon Worlds, available to users 18+, is likely to attract developers seeking an audience for apps and experiences.
Twitter joins Snapchat, Meta, and YouTube in copying TikTok: While the platform has launched many features lately, with Fleets being shuttered after nine months, this latest one faces an uphill battle.
TikTok woos brands and merchants with a new social commerce app: As competition with Instagram heats up, TikTok speeds up product development.
Instagram’s new safety controls for teens could hurt attempts to attract them: The features are intended to halt harmful content, but teens were already losing interest in the platform, and additional limits could be counterproductive.
LinkedIn taps TikTok for workplace advice campaign: Even industries typically seen as more “serious” are finding value in social media and influencer marketing, especially when trying to reach younger audiences.
Pinterest acquisition bolsters video editing capability to attract creators: As social platforms look more and more alike, creators—and the exclusive content they produce—are becoming more important to differentiate offerings.
TikTok's and Facebook’s new features bolster commitment to creator economy: The companies unveiled additional resources amid social media platforms' battle to become creators’ digital homes.
Digital and alternative advertising lift overall ad spending in 2021: As spending returns to pre-pandemic levels, it’s become clear advertisers find emerging channels more appealing than traditional ones.
On today's episode, we discuss the severity of Facebook's young people problem, if we're looking at this issue the wrong way, and whether Instagram can continue to pick up the slack. We then talk about what to make of Twitter's CEO and co-founder Jack Dorsey stepping aside and a reordering of teens' favorite social media platforms. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
Single’s Day—China’s annual shopping extravaganza in November—is the world’s biggest shopping event, with an estimated RMB 965.1 billion ($139.83 billion) in sales in 2021, according to the China e-Business Research Center. It is also changing the way consumers shop by showcasing new retail concepts such as the metaverse, nonfungible tokens, sustainability, and agile commerce.
UK regulators prune Meta’s walled garden: Meta has been ordered to sell Giphy, and new ownership could bring back the GIF database’s popular ad program, without the antitrust concerns.
Twitter insider Parag Agrawal replaces Dorsey as CEO: The company’s former CTO is under intense pressure to grow the user base and ad revenues.
As comfort-buying furniture online continues to rise, the direct-to-consumer (D2C) home furnishing sector has exploded with growth and competition. Watch Industry Voices: Spotlight on D2C with Joybird’s vice president, marketing and business development Eric Tsai to hear how the La-Z-Boy-owned brand scales its custom furniture business by staying in sync with consumer expectations.
Move over, celebrities and mega-influencers. Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.