Meta’s podcast platform fails to keep up with audio M&A: The company’s podcast business became an afterthought as it focused on Reels and the metaverse.
This year, TikTok users in the UK will grow by 12.6% for a total of 17.5 million. TikTok, which overtook Twitter users last year, will surpass Snapchat users by year-end and continue its upward climb.
As Reels grows up, its videos are getting longer: Instagram’s TikTok clone is expanding its length to improve its monetization strategy.
On today's episode, we discuss whether Snapchat is consistently growing or coasting. "In Other News," we talk about what Snapchat's involvement in the metaverse might look like and why BeReal may be Gen Z's new favorite social media app. Tune in to the discussion with our Briefing director Jeremy Goldman.
TikTok’s becoming more sophisticated: By allowing advertisers to add first-party cookies to its pixel, the platform is courting performance marketing dollars.
On today's episode, we discuss Elon Musk buying Twitter, retailers' efforts on hybrid shopping, how to keep consumers' attention, the first Meta store, how much the average American gets back in their taxes, and more. Tune in to the discussion with our analysts Yory Wurmser and Blake Droesch and director of reports editing Rahul Chadha.
Meta earnings didn’t quite disappoint: After a particularly challenging prior quarter, Meta didn’t quite right the ship, but it did staunch the bleeding.
On Monday, Twitter accepted a bid from Elon Musk to buy the platform for about $44 billion, putting the world's richest man in the driver's seat of one of the world's biggest social media apps.
A growing number of brands and retailers are jumping on the bandwagon.
Twitter’s employees ask questions most users are wondering about as well: At a town hall, uncertainty about the platform’s sale to Elon Musk looms large.
Meta released its Q1 2022 earnings, revealing the company's slowest revenue growth since going public, for a total of $27.91 billion. Daily active users bounced back by 30 million users to 1.96 billion, following the platform’s first-ever drop in Q4 2021.
Twitter’s time as a public company is coming to an end: With the platform set to release quarterly earnings this week, the time was nigh to announce its sale to Elon Musk.
Elon Musk and Twitter agree to $43.4B buyout: Musk hopes to take Twitter private with less content moderation and more free speech but will need to consider ramping up advertising to cover debt financing costs.
Some of the most popular Instagram Reels are TikTok reposts: The platform is struggling to promote original content over those ripped from competitors.
TikTok bets on interactivity to drive ad conversions: The platform released a slew of new ad formats that aim to keep users engaged.
A sign of Glossier’s maturation: The beauty brands signs teen idol Olivia Rodrigo to a celebrity endorsement deal—a longtime hallmark of the industry—to court Gen Zers.
Instagram adds a flurry of product tweaks: Expanding the use of product tags, adding Reels fundraising, and testing the removal of its “Recent” tab signal a willingness to improve UX.
Contractual issues have reportedly stalled its plans to let users send money to businesses via WhatsApp.
Uncertainty around Twitter’s future grows: Elon Musk now says he has funding secured—but whatever happens next, it could be throwing Twitter off its growth goals.
The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms figure out how it will actually work.