Do subscriptions make sense for Snap? The social and AR leader is launching a new subscription service that offers extra bells and whistles.
On today's episode, we discuss how Twitter could reinvent itself to become a new social network model, what its current to-do list looks like, and whether it would make sense to can some of its more recent initiatives. "In Other News," we talk about what Sheryl Sandberg leaving Meta means for the company and the significance of a YouTube Shorts milestone. Tune in to the discussion with our analyst Debra Aho Williamson.
Meta reverse: Seven months after an all-in pivot to the metaverse, the company is on shaky ground. Downsizing staff and freezing hiring and investments signals an uncertain future for the metaverse.
In April, Elon Musk entered an agreement with Twitter to buy the platform for roughly $44 billion.
Digital media formats are poised for growth in US and Canada: Total media consumption will decrease this year as pandemic-inspired habits calm.
Videos are becoming part of Reels: It's part of Instagram's push to increase time spent within its TikTok competitor.
Pinterest’s co-founder & CEO is departing: Ben Silbermann’s departure and Bill Ready’s arrival as chief signals the platform’s commerce ambitions.
This year, US adults will spend 25.7% of their social media time on Facebook, down 9.6 percentage points from 2019. As Facebook’s share drops, TikTok’s will continue to grow. US adults will devote 16.7% of their social time to TikTok this year, up 12.2 percentage points from 2019.
Cannes notebook: Social media platforms discussed new products, the metaverse, and creators at the June festival.
This year, 4.0 million Gen Zers (born between 1997 and 2012) will become social network users, up 8.4% over 2021.
Will influencer marketing spending face budget cuts? Some sectors hit by economic turmoil could take a hit, but overall growth looks poised to continue.
YouTube’s short-video and commerce ambitions rely on creator adoption and participation. Creators are the lifeblood of YouTube, and it’s becoming increasingly clear that they have the power to move audiences to new features or formats, as well as sway purchase decisions.
Meta makes multiple moves: It won’t take cuts of creator revenues through 2024, and will look to digital avatars as a new revenue stream from brands.
Reddit tries to solve its brand safety problem: A new partnership with DoubleVerify brings much-needed metrics and safety tools to its burgeoning ad platform.
Conversations at Cannes: Our analyst on the ground fills us in on some of the Festival's latest developments.
Snap sees AR making a difference for brands: Product marketing lead tells our principal analyst that use of augmented reality tools delivers “meaningful impact” to the bottom lines of business partners.
Meta’s new prototypes show promise: Unveiling future VR headsets and announcing brand partnerships could stoke interest in the metaverse, but Meta still has a long way to go to push the platform into the mainstream.
Watch the on-demand replay of our webinar, The Era of Uncertainty, as our analysts address key questions about the rapidly shifting landscape for social media, retail and ecommerce, and financial services.
Snap believes AR can transform the online shopping experience: Our principal analyst spoke with the company’s global AR product strategy lead about how Snap is helping brands increase conversions and reduce returns.
Advertising reacts to the uncertain economy: Ad spending will remain strong this year, but the challenges ahead are many.