Reddit and Pinterest are here to prove that brand safety is king: At CES, the two platforms touted their safety and moderation policies while major competitors flounder.
2023 layoffs expose Big Tech’s dirty laundry: Tone deafness, overexpansion, and lack of focus on security are the industry’s pressing problems that need to be resolved before the economy recovers.
CES delves into the creator economy: Sessions included topics such as data accessibility and influence of AI, underscoring the rising power of the booming creative class.
Tesla losing momentum in China: Faced with increasing competition, Teslas are being discounted in its biggest growth market. Shares continue to spiral while CEO Elon Musk hangs out at Twitter.
TikTok deal with IMDb enables discovery feature: Users can link to TV and movie content in their videos.
Twitter hack could have serious consequences: Fallout from last year’s Twitter breach is emerging as millions of user email addresses are circulated online. Prepare for phishing and more Twitter scrutiny.
Not all influencer programs are created equal: Adobe and Amazon top the list of best brands to work with, but greater transparency could be coming to the market.
TikTok’s new teen controls should improve its own brand image: With lawmakers and regulators scrutinizing the platform on other fronts, strong moderation is a must-have.
A quarter of US adults pay the most attention to TV commercials, making them the top ad format, followed closely by online ads, per CivicScience. Magazine and newspaper ads rank near the bottom, with only 4% and 5% paying them the most attention, respectively.
Meta’s latest EU fine is more than a minor shakeup: The ruling, which Meta will appeal, could markedly limit its ability to target advertisements.
Twitter gets forced into remote work: The social media company’s financial woes are putting its ability to retain office space in jeopardy. Fully embracing remote work is a sensible option.
Gen Z feels better than millennials about its relationship with social media: But while platforms are popular brands among teens, data shows they can have negative mental effects.
Our analysts have already shared what they think will be the biggest trends of 2023, but we’re not done with the crystal ball just yet. From patchwork TV measurement to Meta cashing in on its messaging apps, our team revealed some thoughts on what’s to come in the year ahead.
The ad industry will never be the same after 2022: Between the ad downturn, regulation, and new channels, the ad industry entered a new era.
In 2022, both YouTube and TikTok captured 46 minutes of their adult US users’ attention each day, per our estimates. Netflix reigned supreme at 60 minutes daily. Time spent with TikTok will tick up every year through 2024, when it will reach 48 minutes per day, but it won’t pass Netflix anytime soon.
Social media isn't dead; it's evolving: Gen Z will play a major role in how platforms transform going forward.
Social commerce stands to benefit from younger consumers: The majority of Gen Z shoppers use social media to discover new products.
Meta trapped in the middle of its past and future: One year after its bold pivot to the metaverse, Meta is wrestling with poor VR user adoption while desperately trying to resuscitate legacy apps in a flagging ad-revenue reality.
Despite inflation continuing into the new year, we believe that influencer marketing will endure. Why? Trust may have a little something to do with it.
Will Elon Musk’s Twitter flourish or falter? Despite the current chaos, some see potential for significant changes.