Twitter’s move toward greater accessibility causes issues: The social platform’s new layout helps users with low vision but makes it harder for some to tweet
On today's episode, we discuss where B2B marketing is headed and what some of the biggest challenges will be along the way. We then talk about our brand new influencer marketing spending forecast, what to make of TikTok Stories, and Instagram testing ads within its Shops tab. Tune in to the discussion with eMarketer principal analyst Jillian Ryan and senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Facebook is rethinking privacy: A recent interview suggests that the company knows it needs to retool how it targets ads to reflect a growing privacy-conscious segment of its users.
Shane Pittson is the vice president of growth at oral-care provider Quip, overseeing advertising efforts and consumer research, optimizing lifetime value and customer acquisition costs, and improving retention rates. We recently spoke with Pittson about creating buzz for a brand, gaining retail distribution, Quip's brief stint on dating apps, and more.
On today's episode, we discuss Amazon's Q2 advertising performance, the true value of its ad business, and what to expect for the remainder of 2021. We then talk about Twitch's new “Stream Display Ads,” the significance of Amazon's near $1 billion fine, and why Tubi is on the up as Roku cools down a little. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Instagram adds another ad product: The social platform is testing ad units within its Shops interface.
Twitter is now compliant in India: A longstanding fight between the social platform and one of its largest market's government just might be over.
Facebook scuffles with the FTC: The FTC chastised the tech giant last week for booting out an academic research project that was looking into its political ad targeting.
The FTC rebuked Facebook’s decision to disable the accounts of NYU researchers investigating the company’s political advertising. Though Facebook needs to limit data scraping to regain users’ trust, its own opaque transparency efforts are forcing independent researchers to violate its terms of service.
Discord courts brands: Jack in the Box is the latest in a string of brands attracted to the under-the-radar chat platform.
Facebook pursues privacy patina: Homomorphic encryption would potentially allow Facebook to target ads based on encrypted data without decrypting it. Though Facebook hopes this could help expand encryption while preserving privacy, it does nothing to address concerns over Facebook’s access to intimate personal data.
Twitter is offering researchers up $3,500 to uncover bias in its image cropping algorithm. Though bias bounty programs may reveal some instances of bias, they cannot hope to solve the broader issue of algorithmic bias entrenched within the bedrock of artificial intelligence.
Publicis announces partnership with TikTok: The deal is TikTok’s first strategic agency partnership, and marketers should expect more of those in the months ahead.
On today's episode, we discuss Twitter's Q2 performance, which features are likely to boost engagement, and what the rest of the year looks like. We then talk about what to make of Fleets being folded, the potential impact of Super Follows and Ticketed Spaces, and what, if anything, can give Clubhouse a second wind. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
US influencer marketing spending will rise by 33.6% in 2021 to $3.69 billion. Our inaugural forecast shows that US marketers will allocate nearly $1 billion more to influencer marketing this year than they did in 2020, representing the strongest spending growth in the industry since 2019.
On today's episode, we discuss Facebook's Q2 performance, whether Apple's iOS update has affected ad revenues, and what Facebook means exactly when it talks about its (and everybody else's) “metaverse” future. We then talk about the impact of Facebook Pay expanding to online retailers, whether Instagram Reels could come to Facebook's homepage, and some new privacy features for kids on Instagram. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
On today's episode, we discuss Snapchat's Q2 performance, which features are standing out, and what we expect in Q3 and Q4. We then talk about some recent Snapchat augmented reality partnerships, Gen X's level of adoption across social media, and which platforms Gen Z folks think have the most genuine influencers. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Nazmul Islam.
On today's episode, we discuss how the Olympics might affect Peacock user growth, streaming services feasting on sports rights deals, how not to annoy your customers, whether consumer spending can hold up, how young people are spending their summers (and how marketers can reach them), the events people want to see added to the Olympics, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, senior forecasting analyst Peter Vahle, and principal analyst at Insider Intelligence Paul Verna.
Influencermania: In our first-ever influencer marketing spending forecast, we predict the US market will grow by more than a third to surpass $3 billion this year.
On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including social media buyers and buy now, pay later service users. We then talk about the 2021 NBA finals ratings, a landmark ruling that lets brands work with NCAA athletes, and why OOH ad prices are on the rise. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and director of forecasting at Insider Intelligence Oscar Orozco.