Advertising reacts to the uncertain economy: Ad spending will remain strong this year, but the challenges ahead are many.
Not every TikTok feature works for Reels: Meta is bringing yet more features from its rival video app to Instagram, but it isn’t so simple.
Insider Intelligence spoke with Sanyu Dillon, executive vice president and CMO at Penguin Random House US, about brands building cultural fluency, entering the metaverse, and building digital communities with younger audiences.
Virality pays off, but you can’t force it: That’s the lesson in Cirkul’s TikTok fame, which has resulted in a $1 billion valuation.
Are parental controls enough to keep kids safe in the metaverse? Desperate for new users, Meta is putting the onus on parents to supervise their teens’ access to Quest and Instagram.
Meta on the ropes: Meta shares have dropped, but metaverse adoption is expected to be a $13 trillion industry by 2030 as more players build competing immersive VR experiences.
Usage timers reveal teens are spending hours on TikTok: The platform added features to limit time spent as criticisms of social media reignite.
Meta thinks users need stepping stones to the metaverse: Its Crayta announcement suggests many consumers need to be pushed along the “immersion continuum.”
Instagram makes incremental improvements: Some may appeal to advertisers and some to creators—but these are hardly grand slams.
Will spam and fake accounts stop Elon Musk’s Twitter takeover? It’s looking increasingly like that’s the case.
Looks like it isn’t Morbin’ time after all: A flurry of memes about the film “Morbius” did not translate to box office sales.
It just became easier for brands to use TikTok: The platform’s marketing partner program expansion should facilitate usage and attract ad dollars.
Instagram to gain users over the next few years: The platform will continue to grow, but the era of explosive growth is long over.
Tech’s reshuffling makes spending tough for marketers: The industry is refocusing on advertising, which is still shaky from a year of changes.
Pinterest acquires The Yes to grow its social commerce business: The platform plans to leverage the company’s AI capabilities to provide personalized shopping experiences.
On today's episode, we discuss the severity of Snap's recent profit warning, how companies can show they actually care about the planet, how many of us are served the wrong ads, why L.L. Bean quit social media for a month, the significance of Walmart expanding its drone program, an unpopular opinion about ratings, some stats about how much weddings cost, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Evelyn Mitchell.
Twitter is back at square one after shelving new projects: Newsletters, podcasts, and more are taking a back seat to user growth and personalization.
Sheryl Sandberg is leaving Meta at a crossroads: Departure of No. 2 exec comes as company faces major business challenges.
Most YouTube viewers watch content on TV screens: The platform is leaning into that growing audience with quality-of-life features for TV apps.