Social Media

TikTok tries to distance itself from its Chinese roots: The app is giving researchers access to its back end in an effort to increase transparency.

There will be about 94 million users on TikTok by the end of this year. As the platform pushes further into commerce in the US, our Reimagining Retail podcast team weighed in on which communities are having the greatest impact.

Meta’s pivot away from news is complete: The company is severing ties with publishers to save money and focus on short-form video.

Meta’s Q2 shows how far its ad business has fallen: Wounded by privacy changes and a lack of young users, the value of Meta’s ads is plummeting.

Meta’s reversal of fortune: Daily users and ad revenues fall in Q2, while inflation is forcing a price hike on VR headsets, making them less accessible to would-be metaverse users and possibly stalling metaverse adoption.

There’s no going back to the old Instagram: Video and shopping are the app’s future no matter how much users complain.

The #BookTok tag, which at the time of writing had 65.8 billion views on TikTok, has helped drive an increase in printed book sales.

Big Tech bands together in New Zealand: Several platforms signed a pact to self-regulate harmful content in the middle of a government review.

On today's episode, we discuss Netflix choosing Microsoft to help with the streaming service's upcoming ad-supported tier, the need for a chief media officer, what to make of inflation still not slowing down, whether YouTube is the future of cable, whether customers will buy into in-car subscription services, an unpopular opinion about the term "influencer," what exactly a "black box" really is, and more. Tune in to the discussion with our analysts Dave Frankland, Evelyn Mitchell, and Max Willens.

Snap’s Q2 results in one word? Ouch. The social platform’s brutal earnings report foreshadows more bad news to come for rival, ad-reliant platforms.

Elon Musk doesn’t own Twitter, but he partially owns its Q2 results: The Tesla CEO has been a headwind factoring into the platform's weak Q2 results.

Amazon, Twitter, and HBO Max are all dealing with fraud: Spam and fakery are affecting multiple facets of the digital economy.

Facebook eyes a cheaper creator economy: The platform is pivoting away from publishers, but small creator payouts could hurt its plans.

Focusing on TikTok: As the social video platform cuts jobs around the world and deals with the departure of its chief security officer and accusations of data harvesting, we weigh in on what’s next.

Facebook tests multiple account profiles: The move would represent a major shift as user growth slows and competition increases.

ByteDance looks to extend its app hits and take on a rival: TikTok’s owner launches recommendation app Kesong in the China market to challenge Tencent.

Instagram sweetens income opportunities for creators: New subscription features allow group chats and other interactions between creators and their fans.

40% of Gen Z likes to search on TikTok instead of Google: Those numbers come from Google itself, which is eager to deflect monopoly accusations.

On today's episode, we discuss what to make of Elon Musk trying to pull out of the Twitter deal, the ramifications for both parties, and how advertisers will likely view the platform going forward. Tune in to the discussion with our analyst Jasmine Enberg.