GroupM warns clients that Twitter is a “high-risk” media buy: Chaos under Musk's leadership is causing brands to pull spending or leave the platform entirely.
YouTube dives deeper into social commerce: Amid falling ad revenues, YouTube is adding shopping features to Shorts.
Pinterest and LinkedIn get top marks on social media trust report card: Research reveals users have low confidence overall in platforms’ ability to safeguard their information.
TikTok reduced its revenue target by $2 billion: An ad spending downturn caught up with the short-form video app that’s staring down internal strife.
Next year, for the first time, more than half of US social network users will buy via social platforms.
Insider Intelligence spoke with Dr. Sophia Yen, co-founder and CEO of Pandia Health, a service that provides online access to birth control, about the unique challenges the telemedicine company has faced on TikTok.
Meta faces painful reality: The company’s transition to a VR ecosystem could hit a wall as economic headwinds, plummeting stock value, layoffs, and hiring freezes force Zuckerberg to take a hard look at Meta’s needs.
Faith in Meta’s ad business gets another heavy shake: An AdExchanger report alleges that employees took secret payments from advertisers to fix rampant tech issues.
Advertisers are ditching a tumultuous Twitter in the wake of Elon Musk’s erratic behavior, combined with an underwhelming (or downright concerning) earnings season for Big Tech.
Our latest forecasts on media and tech usage in Japan offer a glimpse of what’s expected.
As users and advertisers jump ship from Twitter amid Elon Musk’s takeover, there’s no shortage of platforms for them to land on.
Twitter chaos gives fuel to alternative app: Despite Mastodon’s recent gains, its limitations won’t bring widespread adoption.
Chaos reigns at Twitter: The company takes on an impulsive character as it lays off half its staff but then implores ex-employees to return. Advertisers are pausing while new features are stalled until after the midterm elections.
As political advertising grows, social media's role has evolved: More ad collars are flowing to CTV now, though campaigns are approaching influencers to support candidates.
Each year, our analysts dig into media and device usage across the world. In total, we looked at 44 markets. Here’s a look at eight key insights our analysts found in the United States and Canada.
Twitter advertisers wait and see as Musk shakeup plays out: Caution about platform’s direction abounds as deep staff cuts loom.
Your brand should already be on TikTok. Here are five charts evidencing that point.
Twitter and TikTok regulatory losses would be Meta’s gain: Musk’s Twitter acquisition has attracted federal scrutiny and TikTok could get banned. There might be hope for Facebook and Snapchat after all.
Could a celebrity exodus under Musk impact Twitter’s bottom line? The platform’s influential nature seems to matter to headliners and advertisers wary of changes to come.
Instagram is latest to suffer outage: Instagram users are suspended in the latest service outage. Meta’s platforms are becoming unmanageable as users experience weekly outages that are taking longer to resolve.