Consumer habits are changing, and Gen Zers are a major driving force. Their shorter attention span, social buying habits, and lack of brand loyalty will push several industries to evolve—especially as Gen Z’s spending power grows. These shifts in financial services, advertising, and social make up four of our top trends for 2023.
Twitter’s latest data breach: Phone numbers, email addresses, and more for millions of Twitter users is out in the wild and could be used for phishing. The leak underscores growing vulnerabilities at Twitter.
Elon Musk’s erratic tweets continue to scare away advertisers: Apple is the latest brand to halt its Twitter ad spend.
Big Tech asks DOJ for help as SCOTUS cases loom: Tech is anxious over the future of the internet. As good faith content moderation languishes, more political polarization could ensue.
TikTok’s downgrade to about $10 billion for 2022 puts revenue estimates more in line with our own, which have TikTok at $9.89 billion in ad revenues this year, up from $3.88 billion in 2021.
Snapchat, Disney lean into AR tech to promote ‘Avatar’ film: Custom lens employs machine learning to make users resemble movie’s characters.
Marketers adjust goals in uncertain economy: Most senior leaders see value of social media and online video, survey shows.
Meta is still trying to improve its teen user image: Its latest attempt to quell its poor reputation with parents and regulators is a slew of privacy features for teens.
TikTok. BeReal. Gen Z. Authenticity. That might seem like a grab bag of buzzwords, but it’s the marketing strategy behind clothing retail American Eagle Outfitters.
Twitter to pay Big Tech tax: Twitter Blue’s relaunch might not secure the intended revenue due to Apple App Store and Google Play payment commissions. But Twitter has bigger problems.
As Twitter Gaming goes silent, other platforms may benefit: Game producers and players look to other channels amid Twitter disarray.
As marketers look to increase audience reach and stay away from the whims of any singular platform, private social media networks offer another avenue.
Better audience targeting with the launch of Audience Insights could help protect the TikTok from the current ad decline.
Linktree’s payment lock feature should enable creators to better monetize their content: With social platforms starved for ad revenue growth, will they try to cut out the middleman?
Product discovery is the top reason Gen Zers in the US buy through social media, with 45% saying they did so because they found items they liked. A comparatively low 22% cited influencers and creators, while just 16% were swayed by the company or brand name.
Kroger Precision Marketing has added Snapchat to its retail media offerings, enabling advertisers to use Kroger’s first-party data to target consumers with Snap or Story ad campaigns.
Marketing budgets, though under scrutiny, are expected to rise in 2023. That’s especially true for influencer marketing due to Instagram’s entrenchment and TikTok’s ascent with users.
acklash from Twitter’s verification misstep: Eli Lilly, Nintendo, American Girl, PepsiCo, Nestlé, and Tesla were trolled by spoof “verified” accounts. Brands and users must come to terms with unmoderated content.
TikTok adds workers as rivals subtract them: Company recruits idled Meta, Twitter, and Snap employees as it looks to double the size of Bay Area staff.