Chamber aligns with Big Tech: The largest US lobbying group is going against the FTC as Big Tech’s new enforcer. Its involvement could make it harder for the government to enforce antitrust laws.
Digital health platforms could capture more consumers with stronger social media strategies: VillageMD bought digital patient engagement platform HealthyInteractions—and while it’ll benefit Walgreens’ healthcare push, consumers don’t always know there are digital options like VillageMD’s available.
Nextdoor’s changes aim to temper users and ease brand concerns: A number of new features encourage positive user interactions on an app known for its controversies.
Chinese companies can learn much about metaverse from US counterparts: Heavy tech regulations in the country have slowed tech firm’s ventures into the virtual world.
Snapchat tests new way to compensate creators with large followings: Revenue-sharing could incentivize Snap Stars to create more content, driving up engagement.
Brands test new marketing strategies ahead of Valentine’s Day surge: Spending on the romantic holiday will increase thanks to single and coupled consumers.
Metaverse attracts South Korean investments: $200 billion could be used to invest in companies and technologies that build the metaverse and lead to an uptick in startups and further tech investments.
Twitter’s wide net of new features yields mixed earnings results: The platform has tested a bevy of fresh features and revenue streams, but growth is slowing.
Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform. Facebook ranks as their second app of choice, used by 42.6% for live video, while Instagram and TikTok tie for third with 33.4%.
On today's episode, we discuss how concerned everyone should be about Facebook's latest Q4 earnings showing that daily active users were shrinking for the first time ever. Then for "In Other News," we talk about consumers' current feelings about social commerce and the likelihood of social media subscriptions catching on. Tune in to the discussion with our analyst Debra Aho Williamson.
Reddit looks to build up ad business before IPO: Could brand safety concerns derail the platform’s path to wider monetization?
TikTok strengthens its content moderation policy: After criticism about its effect on minors and connection to the Chinese government, the social media platform makes changes.
Snap and Pinterest reported profits, sidestepping other social platforms’ woes: Both companies are banking on augmented reality and social commerce to lift them above competitors.
Meta’s future is muddled by declining Facebook users, slow metaverse adoption and a beleaguered ad model: In response to TikTok's success, Meta will shift focus to video, but will the reactionary move be enough to recover losses?
Meta just can’t catch a break: Fresh off its disappointing earnings performance, the company will have to pay a $2.1 million fine to the UK government.
Meta’s earnings miss shows the vulnerability of its ad revenue model: The company could be in for a $10 billion hit from Apple’s privacy changes, and the rise of TikTok isn’t helping.
On today's episode, we discuss what the next, most important initiatives will be for TikTok. We then talk about what YouTube plans to do with its short-form video format "Shorts" and whether LinkedIn's audio events will work out. Tune in to the discussion with our analyst Debra Aho Williamson.
Pinterest adds an AR furniture shopping tool to its app: The platform aims to help customers make more informed purchase decisions to help boost sales.
Facebook was projected to pass 2 billion users worldwide in 2021 and poised to hit 2.10 billion by the end of this year. But despite boasting a massive user base, growth on the platform declined dramatically in 2021 and will slow to a trickle in years to come.