BuzzFeed will premier live video series on TikTok: The move should help stave off stiff competition from other social players looking to make inroads into the live video space.
Snapchat takes the holiday market concept virtual: The social messaging app is making inroads into social commerce, but is AR commerce more of a brand play at this point?
SoftBank invests $300 million in LTK: The creator marketplace spend over $3 billion on the platform annually, demonstrating the power of the creator economy.
Twitter plays ecommerce catch-up: The Cyber Weekend debut of livestream shopping with Walmart rounds out the platform’s offerings, and its reputation as a place for live discussion could help adoption.
Snap Map gets an upgrade, opening location-based ad opportunities: The upcoming Partnered Layers feature will work with Snapchat's existing map tools to give advertisers a less-creepy way to target local users.
TikTok’s new report on teen safety is part of an ongoing effort by the app to ease scrutiny: After Instagram’s bombshell report about teen health earlier this year, platforms like TikTok and Snap are racing to show regulators, users, and advertisers that they don’t share the same issues.
The consumer packaged goods (CPG) and grocery sector is years beyond where it was expected to be in terms of consumer adoption of ecommerce. Watch Industry Voices: Spotlight on D2C with The Clorox Company’s Jackson Jeyanayagam to hear how the cleaning products company's brand portfolio is responding to evolving behavior and encouraging consumers of all ages to buy products online.
Gen Zers make heavy use of many social networks to create connections, consume multimedia, play games, and share content.
TikTok will surpass 1.5 billion users in 2022: Despite challenges, TikTok has proven resilient and will likely command marketers’ attention and ad spend.
Amazon is letting fans clip and share moments from Prime Video originals: Fans have shared viral moments from shows for years. Networks and streaming services are finally leaning into the practice.
Investor interest in metaverse products heats up following gaming successes and Facebook’s Meta rebrand: The word “metaverse” has become nearly inescapable as key stakeholders across industries look to it as a major source of revenue in the years to come.
Twitter Blue subscription ad-blocking tool could be a win-win-win: Twitter and participating news sites could get an alternative revenue stream, while marketers won't have to worry about decreased ad inventory.
Netflix wants a hand in every part of people’s media consumption: Its recent boost in editorial hiring is just another step in the company's desire to become a Disney-like multimedia empire.
On today's episode, we discuss the most viable ways people want to "fix" Facebook, whether Netflix Games will move the needle, if TikTok on TV makes sense, whether Peloton's deceleration is concerning, how many kids under 13 years old actually use social media, the unspoken reasons employees don’t want remote work to end, how much time people spend talking about themselves, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.
For the first time, in 2021, Instagram will pull in more US ad revenues ($26.46 billion) than the core Facebook platform, its ad marketplace, and Messenger combined ($23.84 billion).
Social media platforms are racing to attract creators with monetization tools to drive a social commerce wave: Instagram’s new creator subscriptions are a way for the platform to offer money to creators outside of brand deals.
WhatsApp chases Discord's success with Communities feature: The platform's upcoming tools could help create intimate, niche communities—a formula for high engagement and brand interest.
Snapchat’s ComplexCon campaign demonstrates its social commerce ambitions: Younger users in particular are more likely to purchase products without (physically) trying them on.
On today's episode, we discuss the most interesting takeaways from Twitter's Q3 earnings, why the social media company was able to weather Apple's iOS privacy changes, and what Twitter hopes to become by 2023. We then talk about the share of tweets that come from young people and the appeal of Twitter Blue now that it includes ad blocking service Scroll. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.