Snap’s new AR landmarks are a glimpse at a mobile metaverse: The company found success with try-on AR lenses, but now it’s going beyond.
Social network user numbers are still rising in the US, UK, and Canada—albeit slowly. This is to be expected as the social media market matures. But the user makeup of the main platforms is changing, and there’s more competition.
Instagram’s role in the metaverse will involve NFTs and the creator economy: At SXSW, Zuckerberg hinted at long-term metaverse plans and upcoming NFT features.
Read the latest stories on social media regulations from Insider Intelligence.
Moderation protects users and brand partners: Twitch is taking legal action after last summer’s protest against how it handled hate speech on the platform.
Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the social commerce landscape across key areas such as livestream shopping, TikTok, influencer marketing, and what we can expect to see in the future.
Metaverse takes center stage at SXSW events: However, Meta’s vision for the concept finds few conference believers.
Instagram’s consolidation is one more example of the ascendant “super app” concept: Boomerang, Hyperlapse, and IGTV are all going away, as platforms realize they don’t want users toggling between experiences.
Google and Meta head toward another major showdown with Europe’s regulators: A new investigation alleges the two companies made a deal to block competition against Google’s ad system.
Twitter expands social commerce offerings to catch up with competitors: The social media platform won’t be a shopping destination anytime soon, but that won’t stop it from experimenting.
Everyone’s concerned about children’s privacy and safety on social media: As more consumers demand that social platforms be scrutinized, a case against TikTok’s handling of children's private data proceeds.
TikTok is the latest platform at odds with regulators over data privacy: A class-action lawsuit alleges the platform misused underage users’ data.
Jane Ko tried to avoid TikTok. The blogger and creator’s platform of choice is Instagram, where her @atasteofkoko account has about 118,000 followers, and she felt she wasn’t the right fit for an app that burst on the scene with singing and dancing—things she says she isn’t good at.
UK generations exhibit differing digital behaviors: Report finds heartier use of technologies among younger age groups, but older cohorts represent the most attractive revenue stream for brands.
YouTube’s podcasting “grants” show the power of video: The platform is offering up to six figures to help podcasters launch video versions of their shows.
List of Big Tech companies, carmakers shunning Russia grows longer: Services and apps go dark, putting pressure on Russian consumers. But will continued sanctions influence the Russian government?
Meta’s tie-up with Rolling Stone highlights the importance of creators: Events at cultural festivals will give emerging trendsetters and artists a forum to gain support.
Is crowdsourcing the future of content moderation? Twitter seems to think so, as it rolls out its Birdwatch initiative to more US users.
Uber’s new “Explore” tab makes it a major advertising player for events: The ridesharing app will recommend events and restaurants to users and allow them to purchase tickets.