On today's episode, we discuss some suggested ways to rein Facebook in, a newly proposed social media model, the significance of the customer experience gap, what to expect from the new Instagram TV, how to create good thought leadership, when the best days to go into the office are, the scientific reason dogs are the best, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.
Twitter attempts to catch up to competitors’ advertising lead: The platform announced a few incremental improvements to its ad products—but will they be enough to compete with Facebook’s dominance?
On today's episode, we discuss all of the latest Facebook revelations that have come from former employee turned whistleblower Frances Haugen: Is Facebook really having its "Big Tobacco" moment, why it's unlikely we will be talking about this in a month, and how might Facebook be forced to change how it does business. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Audrey Schomer.
Facebook won't measure unlinked Instagram and Facebook accounts in the name of privacy: Advertisers' data may be less exact, but it's a necessary move for Facebook to ward off more scrutiny.
Social media platforms are betting on social audio as part of the creator economy: Live audio is becoming less about the platforms that started the trend as more big firms launch creator-focused features.
Snapchat’s new mental health initiative shows the image problem facing Big Tech: The platform and its competitors are racing to preempt regulator criticisms of their impact on teens in the midst of a battle for new users.
Governments and businesses now see the value of local innovation to wean off dependence on Big Tech.
Trust in mass media is down—but social media isn’t a perfect alternative: Media confidence is highly split on partisan lines, and using social media for news can reproduce the same problems.
Focusing on products could help social media companies like Facebook recover consumer trust: Consumers by and large distrust social media companies more than tech companies focused on products and services per a new survey.
Twitter looks to diversify its revenue streams by selling MoPub to AppLovin: The deal comes in light of new revenue goals and ongoing changes to mobile ad tracking.
Gen Z spends more on clothing and cares more about political issues: A recent survey highlighted Gen Z spending habits that are behind the growth of social commerce and secondhand clothing and showed an increased rate of environmental consciousness.
YouTube’s Partner Program report shows the creator economy is here to stay: The company has paid out $30 billion to creators, artists, and media companies in the last three years.
On today's episode, we discuss what the ramifications of Facebook going dark might be, the search for virtual reality's (VR) dopamine rush, how optimistic marketers should be, some new augmented reality sunglasses for binging TV, how to future proof your marketing, how to combat employee burnout, why there's still some hope for humanity, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and director of forecasting at Insider Intelligence Oscar Orozco.
Twitch’s market dominance is under the microscope after a data breach exposes security flaws, payouts: More leaks could be on the way and could lead Amazon to face scrutiny from regulators and its own users.
Instagram collapses IGTV and in-feed video as boundaries of short- and long-form video blur: It's not the only social platform dropping time-based restrictions on its video products.
WhatsApp’s messaging dominance comes to the fore as markets recover from Monday’s outage: The outage could lead to more international calls for scrutiny and regulation of the platform and its owner, Facebook.
On today's episode, we discuss emerging podcast sub-worlds, how listener behavior has (permanently?) changed, and how the ad dollars are fairing. We then talk about what we expect from Twitter's Ticketed Spaces, what is going on in the world of print, and how Americans get their news on social media. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
Facebook’s whistleblower reveals herself, keeps controversy in the spotlight: Frances Haugen’s disclosures continue to damage the company’s reputation—and potentially its financial prospects.
On today's episode, we discuss what to make of all of Twitter's new features, which ones will propel the social giant forward, and how Twitter might jumpstart its US user growth. We then talk about Facebook suspending plans for an Instagram app for children, how much Apple's privacy changes have affected its business, and whether the social media titan is serious about getting into hardware. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.