Twitter’s brand-focused ad business is more resilient to Apple’s privacy changes: By contrast, performance ads on Facebook and Snapchat have been hurt by the decline in targeting and measurement capabilities with AppTrackingTransparency.
Snap, TikTok, and YouTube can’t escape the clamor for children’s safety online: Facebook may be taking most of the heat, but these giants faced tough questions of their own at a congressional hearing on Tuesday.
Facebook rebrands as Meta in shift to the metaverse: The move could put greater pressure on the company to make more money from virtual reality, while simultaneously putting its governance in the spotlight.
Facebook earnings hint at slower growth and a challenging road ahead: While revenues surged and beat analyst estimates, executives warned that younger consumer attrition and targeting capabilities could take years to solve.
New internal reports detail the severity of Facebook’s youth signup and engagement drop-off, which could spell an existential crisis for the company if unaddressed.
On today's episode, we discuss Facebook’s recent outages and how WhatsApp being down in particular affected consumers and businesses around the world. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.
Pinterest’s social commerce push will be helped by MRC accreditation: The platform has launched significant social commerce features in recent months, and its accreditation comes as other platforms struggle to provide accurate measurement.
Instagram's influencer shop test could boost affiliate marketing on the platform: Influencers may soon be able to create built-in, long-term repositories of products accessible directly from their profiles.
Issues of deceptive content, privacy, and safety continue to plague social media. Building user trust is critical for social platforms and their advertisers; it affects how users feel on social media sites and may also impact whether users want to engage with ads there.
Faze Clan's public offering will be a proving ground for public creator economy companies: The organization started in 2010—before influencers and creators were the norm—and its market performance could foreshadow similar moves from newer companies.
Instagram will now allow users to share content through their browsers: The much-requested feature could push more Instagram usage to desktops.
On today's episode, we discuss the most important trends in media, including what is happening with the rise of smart products, how concerning the plateauing of social media use is, and how people are using voice assistants in different ways. Tune in to the discussion with chief research officer at GlobalWebIndex Jason Mander and eMarketer principal analyst at Insider Intelligence Karin von Abrams.
Snap misses Q3 revenue goal by $3 million, citing iOS privacy changes: The platform’s bottom line was affected by supply chain issues and changes to app tracking via Apple, foreshadowing a rough quarter for other social platforms.
Even amid swirling controversies, Facebook is the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week.
Three in five US internet users said that discounts are what influence them to buy a product through social media ads, far more than the 44% who cited the brand’s trustworthiness and customer data practices.
Pinterest's new TikTok-like feature is more of a video discovery tool than an outright clone: Videos on the new Watch tab won't be separate from normal in-feed videos, so marketers don't need to develop entirely new campaigns around the feature like they had to with Instagram Reels.
The company could reveal a new overarching brand name as soon as next week and follow in the footsteps of Alphabet.
Internal Facebook documents appear to contradict claims made by the company around how well its AI tools find and remove harmful content.
A report from TikTok paints a clearer picture of how consumers shop on social media: The research comes as TikTok and other competitors launch a bevy of new social commerce features.
Facebook turns to EU to help develop its metaverse: The company plans to hire 10,000 EU residents in the next five years, with “highly specialized engineers” at the top of its wish list.