"Ticketed Spaces" is Twitter's latest bet on the creator economy: Twitter's paid social audio service is just one of many creator-oriented features that the platform is experimenting with, like tipping and premium followers.
On today's episode, we discuss whether TikTok is actually a top choice for social advertisers, how it compares with other ad channels, and what to make of the companies current shopping efforts. We then talk about Facebook's "meaningful pivot" around its ad business, the latest Federal Trade Commission suit against the social giant, and whether Reels on the blue app has potential. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
TikTok is extending its video length again: The app recently rolled out 3-minute videos, but it's extending the length to 5 minutes in an attempt to compete with YouTube
On today's episode, we discuss what users are viewing on Facebook, how to measure attention, whether Toys R Us can make a comeback, the scope of the ad frequency problem, how important AI is to advertising, how soon will work meetings move into virtual reality, how Nicole discovered a ground-breaking literary link that made national news, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha and principal analysts at Insider Intelligence Nicole Perrin and Paul Verna.
Instagram prioritizes its search capabilities: The announcement seems to address the social platform’s biggest relative weakness against TikTok—discoverability.
The number of US social buyers on Pinterest grew 30.5% in 2020, for a total of 12.0 million, per our estimates. By the end of 2021, that number will grow another 16.4% to reach 13.9 million.
The government will create a social media platform, meant to replace Facebook, WhatsApp, and Twitter. The trend of emerging markets recoiling from US platforms threatens social media’s key user growth area.
Instagram Shop gets ads: The new ads will appear on the Shop tab's algorithmically driven homepage, tapping into Instagram's strength in product discovery.
TikTok opens up AR: Users will soon be able to create their own augmented reality filters if TikTok's beta test goes well, which could increase engagement and give marketers more options for organic content.
Facebook's answer to the decline of legacy trackers has advertisers nervous: The social media platform's server-side tracking tool CAPI puts the onus of user consent on advertisers.
Tencent's advertising and gaming growth is overshadowed by regulation: Advertising and gaming are promising avenues for the internet giant, but the Chinese government is cracking down.
The agency’s suit reaffirms its claim that Facebook engaged in anti-competitive behavior. Despite the additional evidence of Facebook’s monopoly status, the company will likely point to TikTok and other thriving apps as evidence to the contrary.
Spotify is becoming a hub for more forms of audio: Investments into creator economy tools show that the music and podcast app wants to be the go-to destination for formats and listeners of all kinds.
Retail investors and the investing-curious give Reddit a push: Thanks to January's meme-stock craze, the 16-year-old platform's user growth helped fuel increases in ad revenue, which will help the company dive into international expansion and video.
Twitter’s move toward greater accessibility causes issues: The social platform’s new layout helps users with low vision but makes it harder for some to tweet
On today's episode, we discuss where B2B marketing is headed and what some of the biggest challenges will be along the way. We then talk about our brand new influencer marketing spending forecast, what to make of TikTok Stories, and Instagram testing ads within its Shops tab. Tune in to the discussion with eMarketer principal analyst Jillian Ryan and senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Facebook is rethinking privacy: A recent interview suggests that the company knows it needs to retool how it targets ads to reflect a growing privacy-conscious segment of its users.
Shane Pittson is the vice president of growth at oral-care provider Quip, overseeing advertising efforts and consumer research, optimizing lifetime value and customer acquisition costs, and improving retention rates. We recently spoke with Pittson about creating buzz for a brand, gaining retail distribution, Quip's brief stint on dating apps, and more.
On today's episode, we discuss Amazon's Q2 advertising performance, the true value of its ad business, and what to expect for the remainder of 2021. We then talk about Twitch's new “Stream Display Ads,” the significance of Amazon's near $1 billion fine, and why Tubi is on the up as Roku cools down a little. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Instagram adds another ad product: The social platform is testing ad units within its Shops interface.