Snapchat’s new mental health initiative shows the image problem facing Big Tech: The platform and its competitors are racing to preempt regulator criticisms of their impact on teens in the midst of a battle for new users.
Governments and businesses now see the value of local innovation to wean off dependence on Big Tech.
Trust in mass media is down—but social media isn’t a perfect alternative: Media confidence is highly split on partisan lines, and using social media for news can reproduce the same problems.
Focusing on products could help social media companies like Facebook recover consumer trust: Consumers by and large distrust social media companies more than tech companies focused on products and services per a new survey.
Twitter looks to diversify its revenue streams by selling MoPub to AppLovin: The deal comes in light of new revenue goals and ongoing changes to mobile ad tracking.
Gen Z spends more on clothing and cares more about political issues: A recent survey highlighted Gen Z spending habits that are behind the growth of social commerce and secondhand clothing and showed an increased rate of environmental consciousness.
YouTube’s Partner Program report shows the creator economy is here to stay: The company has paid out $30 billion to creators, artists, and media companies in the last three years.
On today's episode, we discuss what the ramifications of Facebook going dark might be, the search for virtual reality's (VR) dopamine rush, how optimistic marketers should be, some new augmented reality sunglasses for binging TV, how to future proof your marketing, how to combat employee burnout, why there's still some hope for humanity, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and director of forecasting at Insider Intelligence Oscar Orozco.
Twitch’s market dominance is under the microscope after a data breach exposes security flaws, payouts: More leaks could be on the way and could lead Amazon to face scrutiny from regulators and its own users.
Instagram collapses IGTV and in-feed video as boundaries of short- and long-form video blur: It's not the only social platform dropping time-based restrictions on its video products.
WhatsApp’s messaging dominance comes to the fore as markets recover from Monday’s outage: The outage could lead to more international calls for scrutiny and regulation of the platform and its owner, Facebook.
On today's episode, we discuss emerging podcast sub-worlds, how listener behavior has (permanently?) changed, and how the ad dollars are fairing. We then talk about what we expect from Twitter's Ticketed Spaces, what is going on in the world of print, and how Americans get their news on social media. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
Facebook’s whistleblower reveals herself, keeps controversy in the spotlight: Frances Haugen’s disclosures continue to damage the company’s reputation—and potentially its financial prospects.
On today's episode, we discuss what to make of all of Twitter's new features, which ones will propel the social giant forward, and how Twitter might jumpstart its US user growth. We then talk about Facebook suspending plans for an Instagram app for children, how much Apple's privacy changes have affected its business, and whether the social media titan is serious about getting into hardware. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
Facebook is going forward with its cross-app messaging integration: The company is aggressively integrating its apps despite being in the middle of an FTC lawsuit that aims to break up the services.
YouTube Shorts is bringing its Shorts Fund to over 30 new countries: The platform is stressing the importance of original content as it goes up against TikTok for creators.
On today's episode, we discuss whether TV can produce an event that gathers a mass audience without relying on sports or news, why Warby Parker is eyeing brick and mortar, why advertising's future is in 3D, how folks find things to stream, what to make of TikTok's 1 billion users milestone, the new corporate dress code and greeting etiquette, where the football huddle came from, and more. Tune in to the discussion with eMarketer principal analysts Suzy Davidkhanian and Paul Verna and analyst at Insider Intelligence Blake Droesch.
YouTube is the latest social platform to crack down on vaccine misinformation: The company is one of many facing criticism for struggling to moderate the influx of health-related content.
Every quarter, we compile the most important product, commerce, and monetization developments for the major social platforms and explain what they mean for marketers.