TikTok’s search and advertising opportunities: The popular social video service is quickly surpassing the user engagement of search engines and apps. How can businesses take advantage of TikTok’s growth?
Influencer marketing has a disclosure problem: The Crypto market in particular has seen top creators push what turned out to be scams, costing followers millions.
Content creators offer brands the opportunity to advertise in an inexpensive, targeted, and authentic way on social media. In order to focus on authenticity, US social media marketers are most inclined to hire creators for educational content, testimonials, and product unboxings, which allow followers to learn and discover alongside their favorite influencers.
TikTok’s growth could be stifled by ties to China: Intense demand and repeated scandals have the company twisted in a knot.
Meta’s brand safety issues persist: The social media giant can’t get a handle on hateful content at a time when ad spend is declining.
Snapchat feature lets parents see who teens chat with in app: Platform looks to ensure safety while protecting kids’ privacy.
Advertiser pullback weighs on Nextdoor: Neighborhood platform projects sales for current quarter that trail analysts’ estimates.
Quality-of-life features don’t amount to privacy changes: Meta is introducing user privacy features to WhatsApp that fail to address longstanding data privacy concerns.
On today's episode, we discuss the most important figures from Meta's Q2 earnings, the biggest challenges for the company, and how much of a competitor TikTok really is. "In Other News," we talk about the new social media app BeReal, its impact on the space, and what changes we can expect to see as Gen Z takes over social media from millennials. Tune in to the discussion with our analyst Debra Aho Williamson.
Even as it contracts, Snap looks to the future: The company is planning layoffs but has major long-term ambitions.
Twitter appeals to retailers: Its new Location Spotlight should help firms with physical locations communicate with customers.
What’s next for TikTok? The social video behemoth could be expanding into music streaming services to challenge Spotify and Apple Music. We look at other tech segments ripe for a TikTok takeover.
On today's episode, we discuss whether Instagram is starting to look a little too much like TikTok, why we're seeing more brands pop up in movies and TV shows, how to win young people's loyalty, what comes after the iPhone, the potential of NFL+, an unpopular opinion about vinyl versus digital audio, some interesting population facts, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Paul Verna.
Meta executives flee to the UK for a number of reasons: Remote work, regulatory concerns, and the threat of TikTok all fit into the equation.
YouTube is the most trusted US platform for social commerce.
Snapchat + laps Twitter Blue: The subscription service is snapping up users—but Twitter’s offering hasn’t fared nearly as well.
In ‘Kylie Jenner v. Instagram’ case, the 'plaintiff' comes out victorious: The influencer and creator forces Instagram to reverse some of its recent decisions.
On today's episode, we discuss what to make of Snapchat's Q2 sales slump, what the No. 1 challenge facing the company is, and how Snapchat+ will fair. "In Other News," we talk about how to best interact with Gen Zers on social media and the significance of TikTok testing games in the app. Tune in to the discussion with our analyst Jasmine Enberg.
The TikTok train continues to gather steam, with growing user numbers, engagement rates, and ad revenues. But UK marketers have a lot to consider when marketing on TikTok—where catching the eye of users is an entirely different proposition than it is on other social platforms.