New social media app earns top status two months after launch: Gas became the most downloaded Apple Store app. Can it sustain the attention in a crowded social media field?
Another brutal quarter for Snapchat: The company’s repeated failure to garner ad interest has left it in a bleak position with an uncertain future.
TikTok pushes an AI advertising product: The app’s strong position is letting it experiment with machine learning to court advertisers big and small.
Last October, CEO Mark Zuckerberg announced that Facebook was rebranding as Meta and setting its sights on the metaverse, which he dubbed the “successor to the mobile internet.” But 12 months and more than $15 billion later, the company has little to show for it.
Over the last couple of years, TikTok has transformed from an app where teens post dance routines to a bona fide social giant, competing with the likes of Facebook and Instagram. And as the platform grows, so does the opportunity for marketers to advertise and sell on it.
Meta agrees to sell Giphy: The UK’s CMA decision pulls Giphy away from Meta’s ownership and underscores the danger of closing a Big Tech merger without prior regulatory approval.
Pinterest’s ad product tries to overcome ATT: The platform's new tool combines its data with advertisers’ for more precise tracking.
BeReal is the newest kid on the social media block. The app has already captured the attention of Gen Z, and its growing popularity has sparked copycat features from Snapchat, Instagram and, yes, even TikTok. But do brands of all stripes need to embrace BeReal—or is it not ready for primetime just yet
TikTok’s latest target is podcasts: YouTube’s success with the format tipped off the short-form video app to an opportunity for incremental growth.
TikTok signals creators are central to its courtship of advertisers: The platform announces a number of updates, with its creator marketplace upgrades being most significant.
Eat, drink, and be scary: Chipotle hooks up with BeReal to bring back “Boorito” Halloween promotion.
TikTok bets on social commerce to deliver significant revenues: The platform is reportedly planning to build its own network of fulfillment centers.
Q3 wasn’t an easy quarter for Meta. Snap is in a tough spot. TikTok was the elephant in the room amid its rivals’ disappointing Q2 earnings calls.
TikTok takes a page from Instagram’s playbook: The ability to post photos and images could catch on—or could show that copycatting doesn’t pay.
TikTok’s videos are ideal vehicles for misinformation: Misleading short-form videos are going viral on TikTok and competing platforms, proving that video is difficult to regulate.
Burnout is endemic to being a creator: 80% of creators said they’re burned out, citing constant changes from platforms as the primary factor.
Twitter’s edit feature paves its super app path: Paid subscribers can now edit tweets, and the feature could open up a new revenue stream and payments backbone necessary to fuel super app aspirations.
On today's episode, we discuss why Elon Musk wants Twitter again, what challenges he'll face if he ends up owning the social media company, and what this all means for advertisers. Tune in to the discussion with our analyst Jasmine Enberg.
He wants to create the US version of WeChat. Twitter can help him do this, but there could be regulatory hurdles ahead.
Meta’s formula for growth, shockingly, involves more ads: Instagram’s new placements might open up inventory for advertisers but irk some users.