TikTok swoops in to fill the addressability drought: D2C brand spending increased 231%, but its lead won’t last forever.
Creators need working capital. Enter Spotter: The company has given $600 million to YouTubers through an innovative financing model.
Social media faces a great realignment: Gen Z, TikTok, and influencer marketing are major components of what's to come.
Digital trust is the confidence people have that a platform will protect their information and provide a safe environment for them to create and engage with content. Our sixth annual benchmark survey of US social media users reveals that trust in social media platforms has declined substantially this year in key areas including privacy, safety, and ad relevance.
TikTok Now is like BeReal, except…wait, it’s exactly BeReal: The ByteDance-owned app follows Snapchat and Instagram in copying the ephemeral app.
Patreon downsizes in strategy shift: Creator-monetization platform idles 17% of staff and closes offices after pandemic overexpansion.
On today's episode, we discuss what to note about TikTok's ascent, how much time on social media is spent watching video, and the discrepancy between TV and connected TV ad spend. "In Other News," we talk about how Instagram Reels' engagement stacks up against TikTok's and whether ad-supported video-on-demand (AVOD) ad spending can overtake traditional TV ad spend by 2025. Tune in to the discussion with our analysts Jasmine Enberg and Paul Verna.
Influencer marketing and local advertising collide in college sports: Changes to name, image, and likeness rules have helped brands reach brand new markets.
Pinterest’s new “Don’t Don’t Yourself” ad campaign highlights the platform as a site for genuineness and creativity, while hinting at the darker sides of other social media networks.
Meta faces new challenges: ByteDance and Sony are building their VR ecosystems. This could be the perfect time for Meta to double down on its productivity and collaboration-focused metaverse
Is there user demand for social audio? Results are mixed, but Amazon is pressing on with a creator fund for audio app Amp.
Our exclusive TikTok interview: Global head of marketing science Jorge Ruiz talks about hitting the right ad frequency and navigating privacy concerns.
On today's episode, we discuss Peloton's strategy to sell through Amazon, how much people really trust influencers, what to make of The Walt Disney Co.'s new membership program, what to do about a tidal wave of returns, which brand has the least intrusive ads, an explanation of what makes retail apps sticky, how much different countries spend on their militaries, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Dave Frankland and Suzy Davidkhanian.
TikTok's popularity has translated to explosive growth in TikTok’s ad revenues. This year, TikTok will net $5.96 billion—more than Twitter and Snapchat combined.
TikTok has enormous upper hand over Instagram Reels, Meta research suggests: Engagement down as platform struggles to draw creators.
Inflation. Return to work. Supply chain disruptions. War. Recession. It’s been a wild 2022, and larger pressures are disrupting advertising. Here are a few key trends from our recent “Great Realignment” webinar.
Meta’s prosumer move: An engineering sample of the new Meta Quest Pro headset was discovered a month before its official launch. A higher price points to Meta’s pivot toward businesses and “prosumers.”
On social media, younger shoppers are far more likely to trust brands and influencers, while older shoppers prefer retailers. Just 9% of baby boomers worldwide follow and buy from accounts run by influencers, compared with more than 40% of Gen Zers and millennials.
There’s no denying Facebook is a commerce powerhouse. But it also has Facebook Marketplace, which is primarily intended for C2C shopping and buying, though it also allows companies to list their items and place ads.
Twitter and Instagram lean into sharing: Each platform identifies new internal and externally-facing features to spur incremental engagement.