Social’s share of total digital ad spending will shrink every year through 2024 at an accelerated rate. We
Bipartisan bill seeks to outlaw TikTok in US: Given the app’s popularity, though, is this the hill most politicians want to die on?
Meta expands footprint of its virtual avatars: Digital designer clothing shop looks to open for business in Asia-Pacific as online personas expand to WhatsApp.
Tesla’s latest innovation is streaming Steam games: The feature, which converts EVs into gaming consoles, could kindle the debate on distracted driving. Meanwhile, Tesla’s market value dips below $500 billion.
A platform in crisis: With Twitter’s Trust and Safety Council out, there’s heightened legal risk from fallout over lack of content moderation. Musk’s behavior isn’t helping him or his companies.
Turns out creators like consistency: YouTube Shorts’ new revenue-sharing program begins in February, but creators and publishers are already lining up.
Our latest forecast shows the global monthly Twitter user base will shrink 3.9% next year and 5.1% in 2024. “Users will start to leave the platform next year as they grow frustrated with technical issues and the proliferation of hateful or other unsavory content,” said our principal analyst Jasmine Enberg.
Instagram’s new transparency tool is a win-win: Both the platform and influential users stand to benefit from more clarity around shadow bans.
Meta is struggling after hemorrhaging money on its metaverse ambitions and as Instagram faces serious competition from TikTok. Meanwhile, TikTok recently reduced its global revenue goals for the year and could be facing some regulatory and legal hurdles ahead. And don’t even get us started on Twitter.
Commerce isn’t driving revenues for social media platforms the way the platforms once hoped. That’s what our analyst Jasmine Enberg predicted during the keynote session of our “Attention! Trends and Predictions for 2023” event.
Government resistance against TikTok intensifies: The list of states banning TikTok on government devices keeps growing. Could intensifying scrutiny lead to an all-out US TikTok ban?
Seasonal weather and stock issues call for clever campaigns: e.l.f. cosmetics turns to celebrity, social, and snow plows to drum up excitement.
Meta succeeds against US regulators but takes a major blow in the EU: Meta insists that news isn’t part of its business model, but its pivot to Reels hits a major roadblock.
Last month, Atlantic writer Ian Bogost posed the incendiary question, “Is the age of social media ending?” No, according to our analysts. But it’s definitely changing, which presents an opportunity to reach younger consumers.
Meta oversight board urges changes to Facebook “cross-check” program: Panel says initiative puts social giant’s business interests above free speech.
On today's episode, we discuss the various chapters of social media, teens' relationship with the medium, and what this tells us about its future. "In Other News," we talk about how people view companies that advertise on the current version of Twitter and sneak a peek at one of our 2023 social media trends. Tune in to the discussion with our analysts Debra Aho Williamson and Jasmine Enberg.
Reddit looks to get its engaged audiences on advertisers’ radar: Insights director says CES is opportunity to showcase platform’s value.
TikTok is Gen Z’s No. 2 social commerce destination and is almost as popular as Facebook among millennial social buyers, per Klarna.
Musk finds inner peace at Apple Park: Tim Cook invites Elon Musk for a tour of Apple’s campus and eases tension over App Store policies. But Twitter still faces regulatory challenges.
LinkedIn isn’t an ad leader, but it’s learning from others’ mistakes: A slew of new ad products highlight user-generated content and privacy initiatives.