Facebook’s latest dark pattern scandal will make advertisers nervous: The New York Times reports that young Instagram users’ posts are being shared to Facebook in an effort to mask shrinking Gen Z participation.
Utah’s proposed bills say much about the advertising climate: Legislation would curb minors’ access to social media broadly and advertising in particular.
Finding the time to develop ad campaigns specific to a particular social platform is challenging. At HelloFresh, the meal kit brand has embraced a “don’t create ads, create TikToks” mantra to inspire creativity and give teams their valuable time back.
Just two days ago, another TikTok ban bill was proposed. Though it’s not law, there are already state bans for the use of the social media app on government phones or accessed through Wi-Fi offered at some state colleges.
Search is already a major component of retail media; social is the next integration. Advertisers still view social media as a discovery medium and retail media as a conversion-driver. But both platforms are “potentially full-funnel,” according to Liz Cole, executive director and US head of social at VMLY&R, speaking at our “Attention!” summit.
Twitter tests boundaries like a teenager: It keeps skipping payments on rent, vendors, and most recently its AWS bill. A new CEO could help develop a better business strategy.
Don’t share mental health data for advertising purposes: BetterHelp learns that lesson through a $7.8 million settlement.
On today's episode, we discuss why time spent online is falling, how folks use social media, and people's changing search behaviors. "In Other News" we talk about the most interesting developments to come out of this year’s MWC event. Tune in to the discussion with our analyst Bill Fisher and Angela Wiesenmüller, vice president of global demand generation at Meltwater.
Clubhouse sees string of top execs head for the exit: Fading pandemic hits social audio, but company retains healthy valuation.
Gen Z adults are more likely to pay attention to social media advertising than US adults overall, according to CivicScience. By comparison, the general adult population tends to notice other online ads and TV commercials.
It’s no surprise that 18- to 24-year-old TikTok users spend a lot of time on the app—79 minutes per day, according to our latest forecast. But what’s not so obvious is that Millennials and Gen X users are gobbling up tons of TikTok videos, too.
Snapchat monetizes one of its most popular features: The social platform will begin charging users to restore their Snapstreaks—unless they upgrade to Snapchat+.
On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.
TikTok offers a teen time limit as US ban talks boil over: Talk of serious action is heating up, and TikTok is waving olive branches to prevent the worst.
In the US, TikTok will capture the attention of its adult users for an average of 55.8 minutes a day, with YouTube close behind at 47.5 minutes, according to our forecast. At the other end of the spectrum, Facebook’s adult users will spend just over a half an hour per day on the platform, while those of Reddit will spend only 23.6 minutes with it.
Reddit finally sees the value in being a search engine: Improvements to its in-app search are crucial if it wants to capture more user attention.
YouTube vows to put creators first in 2023: New CEO Neal Mohan says platform will offer features including AI-powered tools to aid content providers.
TikTok’s “Sounds for Business” library needs an expansion fast: The new library is designed to court small businesses, but the small catalog could be a problem.
AI here, AI there, AI everywhere: Meta and Snapchat are jumping on board as the artificial intelligence frenzy picks up pace.
With Twitter ad revenues tanking and Twitter Blue in shambles, what’s left? The latest round of layoffs has left the company without a landing net.