TikTok commands attention in the UK market: Though it doesn’t make the top 10 among mobile apps in terms of consumer reach, the app leads in time spent per user.
On today's episode, we discuss Facebook's plan to be cool again, Amazon testing a TikTok-style feed, what to make of the price of Netflix with ads, WhatsApp's superpowers in India, TikTok and YouTube making TV their new home, an unpopular opinion about ad-free social media, the most livable cities in the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell and Max Willens.
Juul’s costly settlement offers a lesson to marketers: Company to pay $438.5 million and faces stiff sales restrictions after probe into underage vaping.
TikTok parent ByteDance downsizes gaming development: Layoffs in gaming studios indicate a quick retreat from gaming at a time when China’s video game industry is seeing a decline in revenue.
Meta’s teen safety missteps are costing it: Irish regulators fined the company more than $400 million for violating user data privacy laws.
Meta faces litany of fines in EU: Ireland fines Instagram $403 million for exposing underage users’ personal data. Persistent privacy penalties and lack of user protection could diminish Meta’s wider metaverse ambitions.
In the year since NCAA athletes have been able to cash in on their names, images, and likenesses (NIL), celebrity college athletes are just catching up to the opportunities other celebrities have.
Reddit’s AI acquisition will help with targeting, brand safety: The platform says Spiketrap will help contextualize conversations and advertising on its platform.
Triller’s in trouble: Despite a $200 million raise, legal turmoil has eliminated any comparisons to TikTok.
Starbucks faces off against workers on TikTok, and the latter is winning: That’s a problem for any brand with a substantial group of Gen Z consumers.
On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including influencer marketing spend by platform and tier, luxury ecommerce, and US prescription drug sales. "In Other News," we talk about Apple Pay's meteoric rise and what DoorDash's Q2 performance says about the future of the food delivery space. Tune in to the discussion with our senior forecasting analyst Iwona Drapala and director of forecasting Peter Newman.
Twitter is following social media’s personalization trend: Its new “Circles” feature is a play to boost engagement and help address brand safety issues.
At long last, you can edit your tweets: Well, you can if you’re a Twitter Blue subscriber, that is.
On today's episode, we discuss whether sports streaming is making us all lose, how much time younger and older folks spend watching TV, California passing tough internet privacy rules for kids, how much recessionary fears have taken their toll on brand loyalty, what happens when robots create ads, an unpopular opinion about the new social media app BeReal, some interesting facts about real-life dragons, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Dave Frankland.
A controlled implosion is happening at Snap: The mass layoffs result in the loss of two key ad execs to Netflix.
On today's episode, we discuss the social media trends to pay closest attention to for the rest of the year and beyond. "In Other News," we talk about the significance of Snapchat's membership program, Snapchat+, reaching 1 million users already and Clubhouse's latest plans on how it wants to evolve. Tune in to the discussion with our analyst Debra Aho Williamson.
Snapchat dual camera feature isn’t a BeReal clone: The new functionality is integrated into Snap’s core offering better than Instagram’s copycat.
See our latest industry KPIs for TikTok.
Across the board, links in creator bios are the most popular form of TikTok creator marketing. Duets and stitches, where creator content and brand content are joined in the same video, are also popular among mid-size businesses. This type of content, which is relatively inexpensive but requires original content in addition to creator content, ranks lower with small and large businesses.
Hungry for growth, Twitter is turning to podcasts: The platform will be incorporating the popular audio format in its Spaces tab.