Meta agrees to sell Giphy: The UK’s CMA decision pulls Giphy away from Meta’s ownership and underscores the danger of closing a Big Tech merger without prior regulatory approval.
Over the last couple of years, TikTok has transformed from an app where teens post dance routines to a bona fide social giant, competing with the likes of Facebook and Instagram. And as the platform grows, so does the opportunity for marketers to advertise and sell on it.
Pinterest’s ad product tries to overcome ATT: The platform's new tool combines its data with advertisers’ for more precise tracking.
BeReal is the newest kid on the social media block. The app has already captured the attention of Gen Z, and its growing popularity has sparked copycat features from Snapchat, Instagram and, yes, even TikTok. But do brands of all stripes need to embrace BeReal—or is it not ready for primetime just yet
TikTok’s latest target is podcasts: YouTube’s success with the format tipped off the short-form video app to an opportunity for incremental growth.
TikTok signals creators are central to its courtship of advertisers: The platform announces a number of updates, with its creator marketplace upgrades being most significant.
Eat, drink, and be scary: Chipotle hooks up with BeReal to bring back “Boorito” Halloween promotion.
Q3 wasn’t an easy quarter for Meta. Snap is in a tough spot. TikTok was the elephant in the room amid its rivals’ disappointing Q2 earnings calls.
TikTok bets on social commerce to deliver significant revenues: The platform is reportedly planning to build its own network of fulfillment centers.
TikTok’s videos are ideal vehicles for misinformation: Misleading short-form videos are going viral on TikTok and competing platforms, proving that video is difficult to regulate.
TikTok takes a page from Instagram’s playbook: The ability to post photos and images could catch on—or could show that copycatting doesn’t pay.
Burnout is endemic to being a creator: 80% of creators said they’re burned out, citing constant changes from platforms as the primary factor.
Twitter’s edit feature paves its super app path: Paid subscribers can now edit tweets, and the feature could open up a new revenue stream and payments backbone necessary to fuel super app aspirations.
On today's episode, we discuss why Elon Musk wants Twitter again, what challenges he'll face if he ends up owning the social media company, and what this all means for advertisers. Tune in to the discussion with our analyst Jasmine Enberg.
Meta’s formula for growth, shockingly, involves more ads: Instagram’s new placements might open up inventory for advertisers but irk some users.
He wants to create the US version of WeChat. Twitter can help him do this, but there could be regulatory hurdles ahead.
Big Tech vs. SCOTUS: Social media regulation goes before the Supreme Court, with a lawsuit against Google in focus. Rulings could have major implications for user content on the internet.
Gen Zers and millennials are engaging with healthcare organizations through all digital channels.
Ahead of its third-quarter earnings, Meta has expanded its ad offerings for Instagram, Messenger, and Reels.
For real this time: Elon Musk is buying Twitter for $44 billion after backing out of the deal and engaging in a public dispute that put personnel and shareholders through the wringer.