Creator platforms like YouTube have started folding generative AI tools into their products. That means creators and marketers could be using generative AI tools without even realizing it. Advertisers on YouTube have already been taking advantage of AI through recommendations, optimization tools, and other ad solutions, said Tara Walpert Levy, vice president of Americas at YouTube, speaking at Advertising Week New York 2023.
Carnival embraces 'granfluencer' wave: Cruise line teams up with Retirement House and Gronk for a multi-generational TikTok hit.
On today's podcast episode, we discuss what social networks can't stop getting wrong, whether Amazon can make its app fun, if enough people care about voice assistants, whether Uber's "Return a Package" feature will take off, how AI may change entrepreneurship, which music format has made the most money for the music industry in the past 50 years, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.
Gen Z’s attention is split across social media for shopping and search: The cohort’s use of multiple social networks spells opportunity for platforms and advertisers.
Another transformative European privacy bill takes shape: The UK passed the Online Safety Bill, greatly increasing penalties for moderation failures.
LinkedIn boosts user-generated content: The platform emphasizes Collaborative Articles, badges for expertise, and enhanced reactions to redefine networking.
Snap posts strong Q3 earnings, marking a turning point: A difficult year for Snapchat forced severe cost-cutting and a focus on AI.
Meta showcases robust Q3 growth with $34.15 billion in revenues: Facebook and Instagram parent surges, despite Threads struggling to find its footing.
41 states and DC are suing Meta for violating children’s privacy laws. A deluge of fines and possible bans could follow if addictive algorithms aren’t altered.
Meta faces its biggest legal challenge yet: Group of 41 states and DC sue Meta for what they claim are addictive apps that harm underage users.
Overly complicated ideas don’t go viral on Reels. “Be brutal in the simplicity of your idea,” Rory McClenaghan, group strategy director at Molson Coors’ internal agency, Volt, said at Advertising Week New York 2023. If you can’t explain the Reels idea in four frames or fewer, it’s probably too complicated.
On today's podcast episode, we discuss some personalization tips and tricks that emerged from research, examples of personalization done well, and how AI is accelerating it. "In Other News," we talk about why an email exhibition at a design museum made headlines and a plan to charge X (formerly Twitter) users to post content. Tune in to the discussion with our director of Briefings Jeremy Goldman and Malinda Sandman, senior director of global acquisition marketing at Intuit Mailchimp.
YouTube tries to get ahead of misinformation complaints: It launched a news hub with a content creation program as rivals like TikTok and Meta catch flak from regulators.
Merging subscriptions and live events, Patreon buys Moment: aiming for a robust creator ecosystem in the digital age.
Meta introduces Broadcast Channels to Facebook and Messenger: The goal is to improve user engagement—but subscribers could get notification fatigue.
E.l.f. Beauty’s “Make up over Makeup” campaign, which launched in May, was a departure from what many think of as creator marketing. The campaign brought creators Chris Olsen, who boasts 12.1 million followers on TikTok, and Ian Paget, who has 2.5 million followers on TikTok, together after their high-profile breakup for a conversation and makeover.
Snap offers tools to empower brand-creator partnerships: New features bring more money-making opportunities and point to the rising importance of influencer marketing.
TikTok wants to court sports advertisers: The app recently held sessions to teach advertisers how to build effective campaigns around major sports events.
X is testing a $1 fee for the ability to post: Musk says the change is aimed at removing bots, but it could be a huge dampener for ad impressions.
ByteDance's CapCut dives into the business sector: The popular app is introducing AI-driven tools to help content marketers.