Reddit’s protest reveals a fatal flaw: Despite the platform’s important utility, it’s failing to monetize effectively and is alienating users.
Social platforms are already great vehicles for introducing consumers to products and brands they may want to purchase. Advertisers should lean into that strength and:
Healthcare providers, young patients meet on TikTok: Physicians are delivering educational content on social media—Gen Zers are taking notice.
The case for Reddit as a search engine: A user protest is a reminder that Reddit has a huge opportunity in search advertising that it’s beginning to tap into.
Generative AI takes spotlight at VidCon: As new tools debut, attendees express mixed opinions on AI's impact on content creation.
Social media under scrutiny: Leaders like Meta, Twitter, and YouTube face criticism over handling political content and questions arise concerning the impact of layoffs on election integrity.
Twitter could face $475K daily fine, but Musk’s mind is on cage fights: A Vegas brawl won’t save Twitter from regulatory fines, lawsuits, eviction, or Meta’s Threads launch this summer.
Reels revolution: Meta doubles down on short-form video to better compete with TikTok.
Every marketer wants to know: What do Gen Z consumers care about? How do they shop? What motivates them to make a purchase?
My AI is an advertising play. At a Wall Street Journal event during the 2023 Cannes Lions International Festival of Creativity on Tuesday, Snap CEO Evan Spiegel said that insights gathered from conversations on My AI could help improve advertising on Snapchat.
Reddit is borrowing from Musk’s Twitter playbook by charging for API access and deplatforming superusers and moderators; The trend is creating increasingly gated internet experiences, but at what cost?
Hands-on previews praised its eye-tracking and immersive experience. Concerns about weight, its close-to-eye design, and the headset’s unclear purpose temper the buzz.
Are social media AI chatbots just a gimmick? Moves from Snap and other platforms are revealing their potential as advertising tools.
As Facebook loses relevance with younger audiences, D2C ad budgets for CPG brands are diversifying into emerging channels.
Plenty of LGBTQ+ progress to be had: GLAAD report reveals escalating harassment against community on social media, highlighting Twitter's alarming decline in safety.
Using social media to attract patients: Consumers, especially younger ones, are engaging with health brands on social media. That’s a big patient acquisition opportunity for healthcare marketers and providers.
Cannes conversations: AI, creators, Big Tech, and DE&I to take the spotlight at next week’s International Festival of Creativity.
On today's episode, we discuss real-world examples of how generative AI can humanize messaging, increase engagement, and turn customers into brand advocates. "In Other News," we talk about why LinkedIn is betting on trust and some promising use cases for generative AI in content marketing. Tune in to the discussion with our analyst Kelsey Voss.
A Texas law makes state a breeding ground for social media lawsuits: The measure requires parental consent for usage, but its definitions are ill-defined.