Is there user demand for social audio? Results are mixed, but Amazon is pressing on with a creator fund for audio app Amp.
Pinterest’s new “Don’t Don’t Yourself” ad campaign highlights the platform as a site for genuineness and creativity, while hinting at the darker sides of other social media networks.
On today's episode, we discuss what to note about TikTok's ascent, how much time on social media is spent watching video, and the discrepancy between TV and connected TV ad spend. "In Other News," we talk about how Instagram Reels' engagement stacks up against TikTok's and whether ad-supported video-on-demand (AVOD) ad spending can overtake traditional TV ad spend by 2025. Tune in to the discussion with our analysts Jasmine Enberg and Paul Verna.
Our exclusive TikTok interview: Global head of marketing science Jorge Ruiz talks about hitting the right ad frequency and navigating privacy concerns.
On today's episode, we discuss Peloton's strategy to sell through Amazon, how much people really trust influencers, what to make of The Walt Disney Co.'s new membership program, what to do about a tidal wave of returns, which brand has the least intrusive ads, an explanation of what makes retail apps sticky, how much different countries spend on their militaries, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Dave Frankland and Suzy Davidkhanian.
Meta’s prosumer move: An engineering sample of the new Meta Quest Pro headset was discovered a month before its official launch. A higher price points to Meta’s pivot toward businesses and “prosumers.”
TikTok has enormous upper hand over Instagram Reels, Meta research suggests: Engagement down as platform struggles to draw creators.
Inflation. Return to work. Supply chain disruptions. War. Recession. It’s been a wild 2022, and larger pressures are disrupting advertising. Here are a few key trends from our recent “Great Realignment” webinar.
TikTok's popularity has translated to explosive growth in TikTok’s ad revenues. This year, TikTok will net $5.96 billion—more than Twitter and Snapchat combined.
Twitter and Instagram lean into sharing: Each platform identifies new internal and externally-facing features to spur incremental engagement.
Last week, Twitter finally announced a “share” button for its Android app. The feature’s already standard in iOS, making Twitter really, really late to its own game. It’s just the latest example of a social media platform chasing revenues from competitors. Apps aren’t above copying off a classmate’s paper to get ahead.
On social media, younger shoppers are far more likely to trust brands and influencers, while older shoppers prefer retailers. Just 9% of baby boomers worldwide follow and buy from accounts run by influencers, compared with more than 40% of Gen Zers and millennials.
There’s no denying Facebook is a commerce powerhouse. But it also has Facebook Marketplace, which is primarily intended for C2C shopping and buying, though it also allows companies to list their items and place ads.
Leaked memo gives insight into Snap’s future: Older users, enterprise AR, and Snapchat+ growth are all part of the puzzle.
We’ve increased our forecast for US influencer marketing spend for next year from $4.6 billion to over $6 billion, following TikTok’s explosion.
TikTok parent ByteDance downsizes gaming development: Layoffs in gaming studios indicate a quick retreat from gaming at a time when China’s video game industry is seeing a decline in revenue.
Juul’s costly settlement offers a lesson to marketers: Company to pay $438.5 million and faces stiff sales restrictions after probe into underage vaping.
Instagram retreats from social commerce: The move comes a little more than a month after parent company Meta reported its first year-over-year revenue decline this quarter.
TikTok commands attention in the UK market: Though it doesn’t make the top 10 among mobile apps in terms of consumer reach, the app leads in time spent per user.
On today's episode, we discuss Facebook's plan to be cool again, Amazon testing a TikTok-style feed, what to make of the price of Netflix with ads, WhatsApp's superpowers in India, TikTok and YouTube making TV their new home, an unpopular opinion about ad-free social media, the most livable cities in the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell and Max Willens.