Meta introduces Broadcast Channels to Facebook and Messenger: The goal is to improve user engagement—but subscribers could get notification fatigue.
E.l.f. Beauty’s “Make up over Makeup” campaign, which launched in May, was a departure from what many think of as creator marketing. The campaign brought creators Chris Olsen, who boasts 12.1 million followers on TikTok, and Ian Paget, who has 2.5 million followers on TikTok, together after their high-profile breakup for a conversation and makeover.
Snap offers tools to empower brand-creator partnerships: New features bring more money-making opportunities and point to the rising importance of influencer marketing.
TikTok wants to court sports advertisers: The app recently held sessions to teach advertisers how to build effective campaigns around major sports events.
X is testing a $1 fee for the ability to post: Musk says the change is aimed at removing bots, but it could be a huge dampener for ad impressions.
ByteDance's CapCut dives into the business sector: The popular app is introducing AI-driven tools to help content marketers.
The vast majority (96%) of Pinterest searches are unbranded, said Brittan Bushman, Pinterst’s director of strategy, during a session at Advertising Week New York 2023. This means that consumers turn to Pinterest to learn what kinds of products are out there, unlike traditional search engines like Google, where they go to refine their search for something they already know exists.
TikTok’s premium ad placements get Disney’s stamp of approval: The app will host a monthlong Disney content hub.
Teens now prefer YouTube over Netflix for daily video time: Piper Sandler's biannual survey highlights shifting streaming habits.
LinkedIn slashes 700 jobs amid slowing growth: A strategic move or sign of bigger challenges in the tech sector?
Half of shoppers worldwide have used social media to discover products, per Salesforce, but even more (59%) have used it to purchase something.
Health systems deepen ties with TikTok: The most active TikTok users also happen to be the most affected by mental health conditions. Now, health systems are partnering with influencers to deliver mental health information.
TikTok contests a €345 million data privacy fine in Europe as it faces scrutiny over child privacy and misinformation spread. Mounting lawsuits could dampen growth.
Meta enriches Threads with free editing and Voice Threads: The app is positioned as a more inclusive and user-friendly platform than rivals.
On today's podcast episode, we discuss how creators are evolving; why YouTube is white space for many marketers; and how marketers, social platforms, and media companies should shift their strategies. "In Other News," we talk about what freedom of speech actually means on social media and why TikTok and Pinterest are taking different approaches to social commerce. Tune in to the discussion with our analyst Jasmine Enberg.
Germany's anti-discrimination agency exits X: Concerns rise over intolerance as the EU warns Meta on misinformation following Israel-Hamas conflict.
Brands, social platforms, and creators seek the right balance in AI rush: Creators eye opportunities as well as risks for sponsored content.
On today's podcast episode, we discuss why shopping on Amazon is changing, the proposal of ad-free TikTok and Instagram subscriptions, how much Amazon's AI chatbot shopping assistant can move the needle for customers, whether Toys-R-Us can make a successful comeback, the share of women in leadership roles and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
Utah sues TikTok, claiming it’s exploiting children via its addictive features. Concern grows over mental health and surveillance fears, and mounting scrutiny could accelerate TikTok bans.
Misinformation on social platforms spotlighted amid Israel-Hamas conflict: Brand safety and content moderation concerns underline a growing dilemma for advertisers and public trust.