Social Media

Twitter begins testing shoppable tweets: It's risky to introduce ecommerce features while making several massive platform changes, but Twitter has little choice if it wants to keep up with other social giants that are already well ahead in the social commerce race.

A direct-to-consumer (D2C) strategy wasn’t top-of-mind when soda brand Olipop launched in 2017. In fact, during its first year of business, the brand didn’t even have a website—primarily relying on retail brick-and-mortar partnerships to drive sales. But last year, everything changed.

In yesterday's live podcast (broadcast on Clubhouse), we discussed the audio social network movement: the advantages, disadvantages, key players, and what marketers should consider. Tune in to the discussion with eMarketer principal analysts Debra Aho Williamson and Jeremy Goldman, and forecasting analyst at Insider Intelligence Peter Vahle.

Instagram's Live Rooms go live: Users can now add up to three co-hosts to livestreams, making Instagram a better competitor to upstarts like Clubhouse, which threaten its pandemic-induced live digital entertainment crown.

Brand advertising can offer higher ROI for some verticals: According to new research from Facebook, ecommerce and retail verticals may find upper-funnel ads more cost-effective than direct-response advertising—so, some marketers may need to reevaluate their strategies.

Twitter wants influencers, and revenue: The platform announced a series of new features aimed at building community and giving users a platform to monetize their followers as it angles to double revenues and users by 2023.

On today's episode, we discuss Google and Facebook paying for news in Australia, what consumers think of Apple's privacy labels, the changing content moderation rules, Maryland's digital ad tax, how much time is spent with social, controlling someone else's dreams, and more. Tune in to listen to the discussion with eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and senior analyst at Insider Intelligence Sara M. Watson.

Will Facebook's $1 billion for publishers be enough? It likely won't stave off pending legislation in other countries, but lets the company say that it has invested money back into the publishing industry.

Australia moves forward with publisher-friendly legislation: Despite pushback from tech giants, the country is forging ahead with a new law that would mandate the companies to pay publishers for news content appearing on their platforms.

Reviews have always been a key aspect of a consumer’s shopping journey. But nowadays—particularly as more consumers lean on ecommerce—additional information in the form of user-generated visuals is becoming just as critical.

eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and forecasting analyst at Insider Intelligence Peter Vahle discuss whether the Super Bowl delivered, what's fueling Spotify, how the podcast and social media worlds are blurring together, if reducing politics in the News Feed can help Facebook, why the shopping mall might make a comeback, what is the most relaxing song ever (statistically), and more.

Twitter upgrades its Clubhouse competitor Spaces: Twitter's rapid expansion into audio and ability to leverage its already-massive user base could see it become a worthy competitor to the up-and-coming audio social network.

eMarketer senior analyst Jasmine Enberg and forecasting analyst at Insider Intelligence Nazmul Islam discuss Twitter's stellar Q4 performance and how it managed to close out a terrible 2020 on a high note. They then talk about Snapchat redefining what friendship should mean, TikTok's fate in the Biden administration, and how much Shopify's "Shop Pay" could help boost Facebook and Instagram Shops.

LinkedIn influencers need support too: The platform is building out its creator management team as more tech companies invest in creator-focused initiatives.

Open doors at the Oversight Board: The co-chair of the Facebook oversight Board invited other social media companies to consider joining the initiative, offer a broader vision for the board's future.

eMarketer principal analyst at Insider Intelligence Debra Aho Williamson discusses Snapchat's latest earnings, what stands out, and how this year will look. She then talks about which alternative social media platforms are most likely to rival the giants in the near future and why.

Facebook makes content moderation strides: The company reported that instances of hate speech and violent or graphic content dropped last quarter, as the company doubled down on its brand safety efforts.

Facebook’s replication station: The company is reportedly developing a Clubhouse dupe for its own portfolio, attempting to cash in on the audio app’s nascent popularity.

Instagram Reels will limit the spread of TikTok reposts: That could hamper the feature, as a good chunk of its content is still recycled from TikTok. But Reels' popularity with influencers could incentivize them to follow Instagram's wishes to post more original content.