Mothers in the US spend over twice as much time on Facebook and Facebook Messenger than they do on TikTok, according to September Comscore data.
For brands, working with influencers was once an experimental addition to their media plans, but growth in influencer marketing spend is now outpacing its digital and social counterparts, per our forecast. While influencer partnerships still account for a significantly smaller part of the media mix, their growth is a sign that the industry is maturing—and more legacy advertisers want in.
Recent Supreme Court rulings could aid TikTok: The high court will rule on the platform’s ban months after it made strong statements about government interference with digital free speech.
On today’s podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.
The social media platform has fostered ties between financial institutions and Gen Zers.
YouTube creators evolve into mainstream powerhouses: Creator-led brands and billion-dollar businesses challenge traditional media’s dominance.
A growing list of legal problems for large platforms: A Texas investigation is a reminder of the coming era of privacy regulation.
Wrapped 2024 feels more like a beta test than a celebration, hinting at a company spread too thin to please its audience.
On today’s podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.
A US TikTok ban may happen in the near future, but brands that sell on TikTok Shop shouldn’t abandon it until they have to.
Brands invest record amounts in creator partnerships as industry matures: Strategy evolves toward long-term relationships and multi-platform campaigns.
TikTok’s ban is officially happening, but there are caveats: A few potential escape hatches exist, but the January 19 deadline remains.
Snap’s play for adrift creators: A simplified payment program could entice creators who are left stranded by a TikTok ban.
Bluesky, the microblogging alternative to X, has found impressive growth and public interest following the US elections, adding 1 million new users in a single day. However, its murky monetization plans have left its value for marketers unclear.
Streaming and theaters converge: Hybrid release strategies redefine holiday entertainment, with Amazon and Netflix building awareness through box office hits.
TikTok offers users Shop credits in last-ditch attempt to boost sales, downloads before US ban: The platform is dangling hundreds of dollars in incentives to increase engagement.
Instagram launches Trial Reels: Creators can test content with nonfollowers before sharing it widely to cater to increasingly data-driven influencers.
Roku wants to open the CTV door for small and midsize brands: A partnership will allow brands to repurpose ads designed for social media to run on its platform.
"In 2025 we are going to see brands think community-first,” according to Jennifer Quigley-Jones, CEO of Digital Voices. One place they will do this is on Instagram Broadcast Channels, the one-to-many messaging feature that allows users to directly engage with followers. As of last week, subscribers of the exclusive direct messaging (DM) channels can now communicate with the creators and brands they follow, similar to how they might use Discord or Patreon.
Reddit debuts conversational AI: Reddit answers provides fast, intelligent search, enhancing the platform's navigation and user experience.