TikTok’s Streaks, a copycat of Snapchat’s Snapstreaks, could help the app recapture consumers as user activity shifts away from public feeds and into DMs.
Gen Z and millennials shift to social media: Both cohorts prefer TikTok and Instagram over traditional search engines.
Twitch raises subscription costs: Though just a $1 increase, creators could see fewer subscriptions and become more dependent on advertising.
New York targets algorithms in social media regulation: The SAFE Act would ban automated feeds for minors without parental consent.
Social media and AI promote cancer screenings: We explore how healthcare providers and marketers can best use these tools to their advantage.
On today's podcast episode, we discuss what a TikTok ban could do to the creator economy, if chatbot influencers are the future, and the changing ways creators are making their money. "In Other News," we talk about who Americans trust most (and least) with AI. Tune in to the discussion with our analyst Jasmine Enberg.
Instagram’s new ad format forces users to watch unskippable videos: It’s a controversial move, sure, but could also boost ad revenues.
LinkedIn isn't just for job updates. It has evolved into a platform with brand-safe engagement, sophisticated audiences, and a growing range of advertising tools. Here’s why you should be paying attention to LinkedIn.
TikTok set to have major influence on elections on both sides of the Atlantic: As Trump joins the platform, a BBC investigation reveals the app’s struggle to moderate AI-generated political deepfakes: misleading younger voters.
Meta revamps Facebook to compete with TikTok: AI-driven content and video focus attract 40 million daily young users, the highest in three years.
On today's podcast episode, we discuss if influencers can actually deliver both upper- and lower-funnel outcomes, the common successes (and mistakes) brands make when blending influencer and affiliate tactics, and how best to align influencer content with a brands message. "In Other News," we talk about Frank McCourt's bid to buy TikTok and what to make of Meta shutting down 'Workplace'. Tune in to the discussion with our analyst Max Willens and Carissa Flinders, the team lead of influencer partnerships for AWIN.
Frankel's Chanel visit goes viral: The incident sparks debate on how to handle criticism in a world where creators are increasingly important.
53.1% of US Gen Zers watch long-form videos on social media. That said, short-form content is more popular for the generation, watched by 61.6%, according to our October 2023 survey.
TikTok may be responding to US political pressure: Bytedance may split its recommendation algorithm to address security concerns and avoid a forced sale.
Klarna shows genAI's potential in transforming marketing: Tools enable efficiency and innovation but need ethical guidelines and human oversight.
Can publishers help TikTok right its public image? The app is trying to convince publishers to create content for the app through new monetization opportunities.
In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Paola Florez-Marquez, and Minda Smiley to discuss the role that social media platforms are being asked to play in protecting children online. Is regulation, and subsequent heavy fines, about to force them to get more serious about this?
Social media faces growing EU scrutiny over addictive design: Denmark’s prime minister penned an open letter calling for stringent updates to the Digital Services Act.
Golden Goose soars toward IPO: But its timing could prove challenging given the high-profile struggles of labels like Kate Spade, Stuart Weitzman, and Gucci.
Creators are diversifying their revenue streams beyond influencer marketing. That’s a net positive for the creator economy, but it also puts some creators in direct competition with brands for consumer spending.