Media Buying

Google makes it easier for holiday shoppers to score a deal: The search giant is helping retailers attract price-conscious consumers with new promotional labels and price comparison tools.

Tubi is doing quite well for Fox: Revenue grew 30% in the past quarter, but with increased competition ahead, can the service keep it up?

Twitter in transition: Upheaval follows the leadership change at Twitter as it grapples with ramping up profits and drumming up advertising revenue just as brands and users question its content moderation policies.

Political advertisers spend big on sports: Political ad outlays will nearly triple compared with the last midterm, but what happens when that spending stops?

Twitter’s global ad revenues will reach $4.67 billion this year, up 4.9% from 2021. This projection is a downgrade of nearly $1 billion from our March forecast, as social media ad revenues have taken a hit across the board.

Peacock’s focus on cord-cutters is paying some dividends: Comcast is committed to its streamer, despite mounting losses.

Apple’s lack of experience managing ads is showing: Its new App Store placements were flooded with gambling ads, prompting a widespread backlash.

Despite the fact that Meta has bulked up its ad offerings quite a bit this year, its ad revenues were down nearly 4% in the third quarter.

Musk's few hours at the helm of Twitter have been interesting: Those brand safety concerns aren't going away, and product innovation is (maybe) speeding up.

Big Tech’s economic omen: Tech giants’ earnings show steep declines in profits and the effects of reduced consumer spending and plunging ad revenues, It marks the end of pandemic-era growth and a continued downturn.

Apple’s 30% payments fee condemned: Meta, Spotify, and Elon Musk rail against Apple’s App Store policy changes. It signals a need for diversification amid Big Tech’s declining ad revenues.

WPP, which owns advertising agencies Ogilvy, Wunderman Thompson, and VMLY&R, boosted its guidance this week after reporting a 10.3% increase in revenues.

Amazon broadens advertising appeal with latest ad updates: The retailer is adding new formats and expanding the verticals that can advertise on its platform.

Meta faces rocky road to reverse underperformance: Q3 shows revenue outlook weakening as metaverse projects swell expenses.

Musk courts advertisers right before the Twitter deal becomes final: The magnate has realized a “free-for-all hellscape” is not in his best interests.

Google’s weak results spell trouble for digital advertising sector: Dramatic revenue slowdown shows tough macro is taking toll on online ad spending.

For many buyers, it’s simple: They make a purchase when they find something they want to buy. There are, of course, many ways that social users can find products they like on social media. And our exclusive primary research reveals that there is a multitude of other reasons why buyers choose to make purchases on social platforms.

Microsoft’s ad fortunes are a rare bright spot during earnings season: The company’s LinkedIn and search ad revenues were strong, despite the prospect of turbulence.

QSRs are eating up TV ad impressions: With Subway and Arby’s leading the way, the category is still pulling back—but less than other major spenders.

Instacart adds new options to its self-service interface: Its new shoppable videos could bolster spend and cheer the platform up over its much-delayed IPO.