TikTok unveils new AI tools: The platform streamlines content creation with avatars and dubbing, highlighting new challenges like deepfakes and transparency in years to come.
Using human employees to moderate its new notes feature could make the system more accurate than that of X, but will be less cost-efficient.
Although linear TV can’t be dismissed just yet, and CTV has a ways to go before claiming its crown, here are three key 2024 milestones that attest to its growing ad power.
Oracle shuts down ad business after revenue drops from $2 billion to $300 million in two years, driven by intensifying privacy laws and the industry’s shift to walled gardens.
Reddit signals priorities through new partnerships: Enhancing ad transparency, performance, and safety for advertisers through advanced metrics and AI-driven analysis.
On today's episode, we discuss the AI conversation that no one is having, how much people watch YouTube on TV, United Airlines showing personalized ads on seat-back screens, the best tasks for smart home robots, the state of working from home, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and vice president Paul Verna.
Roku opens access to its first-party data: Inventory is now available on several demand-side platforms as the industry begins to migrate away from walled gardens.
Traditional search—which excludes retail media search—will claim the biggest share of US ad dollars this year, amounting to $90.73 billion, according to our March 2024 forecast.
Retail media ROI tracking and measurement remains a problem: With NEON, Night Market thinks it has the solution.
FAST is furiously turning to ads: Google TV is the latest to spy a major opportunity to sell CTV ads at affordable CPMs.
Despite the fact that in-game ad spending will see relatively modest growth over the next few years, games still offer several opportunities for brands.
Worldwide ad spend will grow 9.0% this year, according to our March 2024 forecast. Its growth is primarily bolstered by digital ad spend, which will increase 12.2% YoY.
On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.
Young audiences boost “Bad Boys”: Sony’s $56M domestic debut showcases franchise power and an efficient ad strategy amid challenging box office dynamics.
Airlines have a lucrative advertising opportunity: United Airlines is capitalizing on its robust user location data to introduce ads in-flight and in its app.
Albertsons adds non-endemic ads: Retail media expands its ambitions as the category matures.
Cannes Lions to showcase creators: The ad industry is finally catching up to the power of creators as the creator economy evolves beyond brand sponsorships.
Temu's ad spend surges 127%: The retailer is on track to spend $1.2 billion this year to dominate its market.
LinkedIn introduces new marketing tools: Video ads and AI integration enhance B2B engagement and efficiency.
Max raises ad-free plan prices: Subscribers could trade down to ad-supported tiers, which are more profitable for streamers.