Reddit tries to boost revenues with an AI ad format: Dynamic Product Ads could help with ad relevance but could also turn off already disgruntled users.
Meta's Threads surpasses X in US user engagement: With 28 million daily users and top app store ranks, Threads challenges the more established X.
Political engagement plummets on Meta’s platforms as new policies take effect: Campaigns and news outlets face challenges and must turn to alternative outreach methods.
“Fortnight” sets single-day streaming record as Taylor Swift unveils double album: Strategic surprises and Spotify's immersive campaigns underscore marketing genius.
Digital audio will have 197.5 million adult listeners in the US this year, but each listener will generate only $36.05 in ad revenues. Radio fares slightly better at $49.10, but both pale next to most other major video platforms.
nternet ad spending hit record of $225 billion last year: An IAB report found 7.3% growth buoyed by retail media, CTVs, and holiday ad spending.
Netflix is building an ad business to diversify its revenue streams.
Prime Video users aren’t finishing shows: The streaming service has a messy catalog that is strangely labeled and missing episodes, internal documents show.
Disney to add 24/7 FAST channels to mimic cable experience: The company is tapping into a growing streaming trend that could revitalize struggling shows.
Google escalates its California battle against publishers: The company has started blocking news links in response to an act that would require it to pay publishers more.
Brands critiqued for token Hispanic marketing despite $2.8 trillion potential: HMC campaign urges real respect and understanding of Latino culture.
Streaming services drive 6.7% increase in 2024 US ad market, excluding cyclical events: Retail and travel sectors boom, but entertainment and tech face headwinds.
Here are five charts that reveal the scale and outlook for CTV from the perspective of its access points.
On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Meta challenges Nvidia’s dominance with homegrown AI hardware: It’s getting investors’ attention with bold AI moves, but a closer examination shows a potentially shaky foundation.
AI influencers on TikTok could streamline ads but threaten real creator incomes: Balancing innovation and authenticity could prove challenging.
Generative AI search engine Perplexity will launch ads in the next few quarters. But while advertisers probably don’t need to form Perplexity ad strategies just yet, they should keep an eye on how the search engine is approaching monetization for clues into what Google (and other emerging search competitors) could do in the future.
Podcast Listeners Prefer Personalized Ads: AMA's survey indicates a shift toward tailored advertising, with a significant majority favoring customized content.
Pharma marketers adapted to doctors’ content preferences last year: Many doctors don’t want to meet with pharma sales reps in person. We explore which digital channels got the biggest utilization boosts in 2023.
On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.