Media Buying

Advertisers are still betting on the Olympics: The much anticipated, highly discussed games brought in 20% more TV ad sales in the US than their Rio predecessor.

Netgames: Netflix has made its long-teased push into video games official with its latest executive hire. Gaming could help revitalize the platform, which is starting to see stagnating growth.

NBCU's upfronts: The company said this year's upfront market was its biggest ever, driven by inventory for the Olympics and Super Bowl, plus unprecedented digital upfront commitments.

Fleetus Deletus: Twitter is culling the underused Stories-like feature after a month of trying to improve adoption.

Roku soars at the upfronts: Advertisers’ upfront spending commitments with the platform doubled from last year, as interest in CTV continues to rise.

Mediaocean acquires Flashtalking: The advertising workflow service provider’s move to snap up the ad server is part of its effort to expand further into the programmatic space.

On today's episode, we discuss what to make of YouTube ad impressions moving over to TV screens, our connected TV ad spending estimates, and how to make TV ads more actionable. We then talk about what's driving Amazon's ad business, whether NBCUniversal can get primetime TV ad rates for slots on Peacock, and what impact Nielsen's new Podcast Ad Effectiveness+ solution will have. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Hot Streamer Summer: Media companies are ramping up their summer marketing efforts to promote their streaming services.

Twitter bets more heavily on the algorithm: It's now recommending Fleets from other accounts to users in a bid to increase time spent and improve adoption of the Story-like feature.

Fraud on the decline: DoubleVerify found that the global fraud rate on CTV devices has fallen 12% year over year. Fraudulent CTV impressions became a bigger concern last year as advertisers shifted their ad dollars to the device.

USA Today switches to subscriptions: It's the last major US news outlet to make the change, focusing on alternative forms of revenues as newspaper ad spending continues to fall.

A new desk at The Trade Desk: On track to surpass $1 billion in ad revenues this year, The Trade Desk unveiled a new venture capital arm and a new trading platform focused on first-party data.

On today's episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal's streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision's Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Twitter could let users bucket tweets by topic: This Facebook Groups-like hypersegmentation could help Twitter hone its recommendation algorithm, in turn driving up time spent and improving ad targeting.

That's a wrap: WarnerMedia and ViacomCBS concluded their upfront negotiations this week, seeing strong demand and historic price hikes.

Closing the loop: Verizon Media expanded its partnership with shopper intelligence platform Catalina this week by making their respective identity graphs interoperable. The partnership is likely a bid to emulate the offerings of companies like Amazon, Walmart, and Instacart.

US programmatic digital display ad spending continued growing at double-digit rates during the pandemic, and we expect it to reach a milestone next year when more than 9 in 10 digital display ad dollars are transacted using some form of automation.

Reels on Facebook: The social giant could bring its TikTok copycat to the Facebook app in an attempt to boost its exposure and court younger users back onto the platform.

"Fast and Furious" aids slow and steady recovery: The success of "F9" is a good sign for the US movie market and for entertainment ad spending, which we expect to recover its pandemic losses this year.