Will December’s strong ad spend hold into 2025? Economic uncertainties could cause a cooldown, but regulatory shifts offer some relief.
Reddit taps commerce and community: The platform aims to help advertisers engage intent-driven users at every stage of the purchase journey.
GenAI is taking the search market by storm, but market dynamics will stay largely the same this year.
After more than a decade of healthy, double-digit compound annual growth, ad spending on digital audio services slowed dramatically in 2023, downshifting the space into a new era
Auto brands will largely be absent from the Super Bowl: Once a stalwart of TV ad spending, carmakers are prioritizing cheaper ad channels.
Netflix’s Q4 revenues rise 16%: Record 19M new subscribers boost ad-tier uptake and live sports engagement.
In 2025, there will be a stronger focus on performance marketing as advertisers seek to prove their efforts are worth the investment.
Some advertisers’ budgets are shifting: Paid media traffic rises for Google and Pinterest after TikTok’s brief shutdown and Meta’s moderation changes.
Financial institutions (FIs) will burst through the financial media network (FMN) door first cracked open in 2024. Chase made headlines in April by announcing its new ad business, followed by PayPal in May. They’re the most high-profile FIs to do so yet, signaling that FMNs could be a meaningful new revenue stream for the financial services industry.
Snapchat launches ‘Find Your Favorites’ campaign: Creator-focused strategy aims to grow engagement and revenue amid TikTok's uncertain US future.
The Trade Desk bolsters its data by acquiring Sincera: The deal hints at a future for DSPs, which face increased competition from sellers.
MFA sites still plague open web exchanges: AI allows bad actors to rapidly produce fraudulent websites and use bots to drum up fake pageviews, muddying the ad ecosystem.
Media layoffs surge: The Washington Post lost $100 million last year, while Vox and HuffPost cut staff as publishers face financial pressures.
Inside Reddit’s international push: Multilingual tools boost engagement as markets like India and Brazil emerge as key growth drivers for 2025.
National security fears have little effect as users flock to RedNote. Monetization challenges and scalability questions could limit its ability to rival TikTok’s dominance.
Search and advertising come under fire as the CMA takes a proactive approach to regulation while the US DOJ focuses on punitive remedies.
On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
The programmatic strategy known as curation is gaining traction in the ad tech space. Curation is a message from supply-side platforms (SSPs) to demand-side platforms (DSPs) that they’re ignoring valuable inventory. SSPs are increasingly using elevated data to make curated inventory more accessible, and in turn heighten advertiser value, before DSPs have the opportunity to commoditize ad buys.
T-Mobile sees a $600 million opportunity in Digital OOH: The mobile provider will acquire Vistar Media in a deal hinting at the format’s future.
On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.