Media Buying

Google rolls out a slew of shopping tools at its Marketing Live event: The search giant aims to combat Amazon’s rapidly growing ad business by offering tools that discern shoppers’ intent.

TikTok’s recent advances in its ad technology are making it easier for advertisers to plug into the platform and make buys. Since launching its self-serve ad platform in July 2020, TikTok has greatly expanded its targeting, custom content creation, and bidding capabilities.

Podcasts attract diverse audiences, but room for improvement is seen: Racial breakdown of podcast listeners nearly mirrors that of the US as a whole.

Much of the money exiting linear TV won’t go very far, partly because many Americans are shifting their behavior from one content source to another while using the same device.

On today's episode, we discuss how a Netflix tier with ads could affect the company, its users, and advertisers, what price point it may come in at, how many users will switch over, and what advertisers should make of this potential inventory. "In Other News," we talk about how much overlay ads move the needle and Peacock's new In-Scene Ads. Tune in to the discussion with our analysts Paul Verna and Ross Benes.

YouTube offers potential fix for CTV ad repetition: New feature lets marketers set weekly limits on how often ad spots are seen.

ByteDance properties Douyin and TikTok have been making waves inside and outside China for several years. Their combined spectacular growth will result in ad revenues of more than $30 billion for their parent company in 2022, leaving ByteDance in fifth place among ad publishers worldwide.

TikTok kills two birds with one stone: The platform needs to court advertisers and become the most creator-friendly social platform. Its new initiative could do both.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss direct-to-consumer (D2C) brands: where they started, what they’re up to now, and where they’re headed. Then for "Pop-Up Rankings," we rank the top five D2Cs that are going to endure in the digital age. Join our analyst Sara Lebow as she hosts analyst Andrew Lipsman.

Retail media creeps into the travel industry: Marriott is teaming up with Yahoo to create a retail media network aimed at travelers.

Netflix is playing catchup with its younger competitors: The platform began building livestream capabilities while competitors launch completed products.

US average time spent with digital will hit 8 hours and 14 minutes per day in 2022 after first crossing the 8-hour mark last year. That 1.9% increase isn't as big as in past pandemic years, but it's still eating up a bigger share of overall time spent with media.

TikTok’s new user insights tool has some gaps: The publicly accessible tool is missing key data points compared with competitive offerings

On today's episode, we discuss how many people are cryptocurrency owners, which direct-to-consumer companies are leading the category, and what Meta's overall ad revenues total up to. "In Other News," we talk about the number of people who aren't using the internet and whether consumer enthusiasm for DoorDash will remain high. Tune in to the discussion with our analysts Whitney Birdsall and Nazmul Islam.

YouTube again recognized for brand safety in advertising: MRC accreditation shows effectiveness in making sure ads don’t appear alongside inappropriate content.

Affordability and exclusivity give Disney+ an edge: The relative streaming newcomer is enjoying success thanks to bundling and blockbuster content.

Ad networks are becoming a no-brainer for retailers: Grocery delivery startup Jokr is launching an ad platform to help its struggling business.

Advertisers are eyeing movie theaters’ record box office sales: Recent films have brought millions to theaters, and marketers are eager for their attention.

Google forges closer ties with publishers as Meta pushes them in a new direction: Search giant to pay European publications for content as Meta pivots to video.