Media Buying

Meta’s brand safety issues persist: The social media giant can’t get a handle on hateful content at a time when ad spend is declining.

Roblox isn’t growing: The young-skewing gaming/metaverse platform reported lower net bookings than Q2 2021.

Finally, some good inflation news: The US consumer price index didn’t increase in July, which could restore some faith in ad spending.

Even as it contracts, Snap looks to the future: The company is planning layoffs but has major long-term ambitions.

Nielsen competitors inched closer to the throne at upfronts: Advertisers were cagey about competing measurements, but experimentation was widespread.

Lyft creates media unit to expand ad business: While the move should diversify its business model, this hardly makes the company as differentiated as Uber.

Sports betting’s ad cooldown won’t be permanent: A year of hefty spending might have DraftKings slowing down, but sports will persist through a recession.

Among US companies investing in digital video advertising, the share that did so exclusively on YouTube increased from 47% in Q4 2021 to 60% in Q1 2022, for a total of roughly 9,300 companies in the US.

Walmart brings on partners to improve ad network: Additions connect advertisers to measurement, ecommerce, shopper marketing, and adtech solutions.

Google looks to boost transparency around programmatic advertising: Its move comes as our forecast shows spending on these ads will rise steadily through 2024.

Ditching Netflix to pay for groceries: Consumers in the US and UK show a willingness to cut back on media and retail subscriptions as the cost of living skyrockets.

On today's episode, we discuss where young folks are searching instead of Google, what to make of the company's Q2 earnings, and the significance of YouTube's growth slamming on the brakes. "In Other News," we talk about the most interesting part of programmatic advertising and why Google is delaying the deprecation of third-party cookies again. Tune in to the discussion with our analyst Evelyn Mitchell.

The US advertising market is being dragged by the ear into a new, more privacy-focused era. Thanks to regulatory scrutiny in Europe and the US, the market’s largest players—particularly Google and Apple—are making it harder for third-party firms to surveil the browsing behavior of internet users, chiefly by ending support for third-party identifiers and requiring users to consent to being tracked online.

The New York Times feels the ad downturn: That’s bad news for other digital publishers who have started layoffs and seen ad dollars plummet.

CX is expensive but can be high reward: Oracle recently laid off employees as the ad outlook worsens, but there’s still plenty to be gained.

On today's episode, we discuss how much of an effect Elon Musk has had on Twitter's recent performance, how advertisers are now viewing the company, and what initiatives the social media platform will likely consider moving forward. "In Other News," we talk about how bots and spam influence advertising and whether shorter ads on social media are the way to go. Tune in to the discussion with our analyst Jasmine Enberg.

As Apple’s ad business expands, ATT’s reputation suffers: The mobile ad industry is reeling from the change, while Apple’s services unit grows ever larger.

Expect P&G to still be one of the biggest advertisers on the planet: Pullbacks were for a variety of reasons, including cost pressure and lingering supply chain issues.

Big Tech earnings reveal economic uncertainty: Consumer spending is down while costs are up and supply chain woes continue to drag down profits. Big Tech is bracing for tough times.

In ‘Kylie Jenner v. Instagram’ case, the 'plaintiff' comes out victorious: The influencer and creator forces Instagram to reverse some of its recent decisions.