JCDecaux reports 13.4% organic revenue growth in Q2: Digital and programmatic ads boost performance, with strong increases across all regions.
Google put a lid on its cookie deprecation plans on Monday, proposing that rather than deprecate third-party cookies, it would prompt Chrome users to “make an informed choice” on how they share their data with advertisers, according to a blog post from Anthony Chavez, vice president of Google’s Privacy Sandbox.
Impressive Q2 results for Alphabet: Google's search and YouTube ad revenues fuel substantial growth, highlighting the company's strategic focus on high-growth areas.
YouTube's growth continues: Ad revenues rise, Shorts’ outlook improves, and AI tools expand despite challenges from competition and ad blockers.
Major gaming studios are accelerating the use of genAI in game production, resulting in developer and creative job losses and mounting ethical concerns
Yelp unveils new tools: Platform’s latest features boost conversion rates and consumer trust with ad formats, lead generation enhancements, and verification badges.
Third-party cookies on Chrome could be here to stay: Google said it may ask users to opt-in to cookie tracking in a major strategic shift.
On today's podcast episode, we discuss how the time we spend with media is changing—a double milestone for digital and mobile, when time spent watching CTV will catch up with linear TV, and why social media time will fall for the first time ever. Tune in to the discussion with host Marcus Johnson, director of forecasting Oscar Orozco, and forecasting writer Ethan Cramer-Flood.
“Over the last 12 months, we’ve seen a flurry of [media advertising] activity from outside the retail sector,” our analyst Sarah Marzano said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. Although retail kicked off the commerce media trends, financial services, travel companies, and intermediaries such as Instacart and Uber Eats are monetizing their customer data and setting up ad networks. The rise of commerce media networks is changing the way advertisers approach targeting and how consumers interact with brands. Here are four predictions on these emerging trends.
Among social networks, Reddit has seen the biggest growth of average time spent per day by US active users, according to our June 2024 forecast.
Netflix’s struggling ad business suffers another exec departure: Peter Naylor left the company after it softened its ad outlook for the next two years.
Biden's withdrawal boosts ad spending: Political ad spending projections rise to record highs with Biden stepping down, influencing 2024 campaigns.
Microsoft’s subscription strategy faces renewed regulatory pressure for exploiting titles like Call of Duty to charge consumers more
Netflix reports strong Q2 growth: Subscribers surged to 8.05 million, with ad-supported tier driving revenues and engagement.
The first contract protecting media jobs and salaries from genAI use could appease advertisers seeking authentic content sources.
Taboola partners with Apple: The native advertising platform will insert ads into Apple News and Stocks, helping Apple surpass $10 billion in ad revenues for the first time.
Google is still battling against made for advertising sites: A Pixalate report found that 72% of MFA sites sold ads via AdExchange in May despite industrywide improvements.
The line between digital out of home (DOOH) and connected TV (CTV) advertising is blurring as advertisers invest in small-screen formats at gas stations, in bars, on transit, and everywhere in between.
Warner Bros. Discovery layoffs indicate deeper issues: Analysts suggest asset sales or restructuring to manage debt and refocus on growth areas.
Charlotte Observer reduces print editions to three days weekly: The move reflects the shift towards digital content and changing consumer demands.