Media Buying

Reddit launches Reddit Pro for businesses, offering free tools for growth ahead of IPO: Over 200 brands show early interest in insights and analytics offering in beta phase.

The company hopes to raise $748 million. It’s aiming for advertising profits, but it could be more valuable for its AI training potential.

Uber, Lyft, and Instacart fine-tune their ad strategies: The platforms are leaning into personalization and experimenting with formats as they try to boost revenues without alienating users.

On today's podcast episode, we discuss what the hell happened—and is happening—to online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.

Meta, Google rake in ad dollars from Temu’s spending spree: Wall Street loves to see tech giants grow their ad revenue, but not all funding streams are sustainable.

The rise of OTT streaming and short video on social media has propelled a rapid increase in video advertising for most industries. Retail lagged far behind the average in video ad spending, but it has started to close the gap over the past five years.

On today's podcast episode, we discuss how the upcoming giant sports streaming service from Fox, Warner Bros. Discovery, and ESPN benefits The Walt Disney Co.; what will happen when Hulu and Disney+ combine; and why Disney is now choosing to invest so much in Epic Games. "In Other News," we talk about what to make of Roku's current market position and what YouTube Premium has taught us about ad-free video. Tune in to the discussion with our analyst Ross Benes.

Google’s new core update focuses on decluttering spam from search, targeting sites that employ generative AI to mass produce low-quality content with minimal oversight. Marketers can still use ChatGPT to draft content, but using the raw output of these tools is a bad idea, according to Lily Ray, vice president of SEO strategy and research at Amsive.

The Las Vegas Sphere and ASB GlassFloor represent the high-profile out-of-home advertising that merges technology with creativity, with high potential for interactive experiences.

Could Perplexity supplant Google Search? It's getting fresh funding and becoming a go-to AI search engine, putting pressure on Google to launch an airtight, monetized AI strategy.

US political ad spending will hit the 11-figure mark this year, and digital will make up a growing share of the pie.

On today's podcast episode, we discuss what's fueling the social ad spending upswing and what to watch from each of the major social platforms. "In Other News," we talk about advertisers' level of caution in returning to X (formerly Twitter) and why New York City is suing the social media giants. Tune in to the discussion with our analysts Minda Smiley and Max Willens.

Study reveals genAI’s impact on Google ad placements: SE Rankings demonstrates shopping ads preferentially placed over SGE snippets, altering digital marketing.

On today's podcast episode, we discuss what comes after the end of search as we know it, what generative AI (genAI) is best at today, who the right partner for Paramount+ is, what Ikea's plans to save the mall entail, the most popular alcoholic drinks in the US, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.

Are chatbots the next digital billboards? Startup Adzedek is providing a pay-per-click ad system to AI providers. It’s a revenue lifeline that comes with PR baggage due to AI’s mouthiness.

Amazon looks to step into the post-cookie market: Job listings show the company is testing ad solutions for an “identity-restricted world” as Google preps its solution.

Media giants from 17 European countries sue Google for €2.1 billion, claiming ad market manipulation and revenue loss. Intensifying litigation could topple Google’s long-standing practices.

A Google versus OpenAI search engine showdown is taking shape: A race to develop AI search engines raises questions about whether the tech can shake up the market.

Google brings a transparency overhaul to search advertising: Move responds to uproar after report that ads were placed on problematic sites.

Another encouraging sign of ad industry health: US ad spending rose 4.3% last month, marking 10 consecutive months of growth and the best January on record.