On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber’s shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.
Paid search leads in conversion, beating paid social by four times: New report’s insights emphasize strategic channel use and tailored marketing approaches.
The purchase could redefine smart TV advertising and give the big box giant an edge in revenue from shoppable ads and streaming fees.
The best ad practices for Facebook, Snapchat, or even Instagram Reels won’t convert to TikTok, which has its own ad creation tools, bidding process, and attribution metrics. We’ve analyzed TikTok’s new Web Auction Best Practices Guide and pulled out the most important advice for advertisers.
Pfizer pays big bucks to advertise during the Super Bowl: Consumers and lawmakers aren’t happy with Big Pharma right now. Pfizer hopes the Super Bowl ad will strengthen its brand reputation.
On today's podcast episode, we discuss whether Meta has officially turned things around, just how big Instagram has gotten, and whether Threads can turn itself into a viable X (formerly Twitter) alternative. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.
On today's podcast episode, we discuss how Amazon turned its ecommerce business around, how much its new AI shopping assistant moves the needle, and what's really driving its ad business. Tune in to the discussion with our analyst Zak Stambor and vice president of content Paul Verna.
On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
Strategic partnerships boost Pinterest: Amazon and Google deals fuel revenue and international expansion—while MAUs nearly hit 500 million for the first time.
On today's podcast episode, we discuss Facebook turning 20 years old. We look back at how Facebook got started, its most significant highs and lows over the years, and predict what the social media giant will look like at age 30. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.
Marketing & Advertising Briefing, Esumm Meta's 2023 revenues spiked thanks to Chinese advertisers like Temu and Shein: Concerns over sustainability and market overdependence are reasonable.
Super Bowl ads' soaring prices versus rewards: From $42,500 to $7 million, the investment in cultural and digital narratives redefines advertising success.
On today's podcast episode, we discuss whether Google's recent performance was actually good (or not), how YouTube turned things around, and what could trip up the digital giant in 2024. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
YouTube TV surges to 8 million subscribers: Google’s diversification strategy is paying off as it keeps a finger on the pulse of consumers’ digital entertainment preferences.
Expedia launches global ad campaign on Netflix: The platform’s expansive streaming reach could set a new standard for international media buys.
Snap lays off 10% as its ad revenues struggle: The company is signaling a cost-cutting effort to investors as it tries to diversify beyond advertising.
Super Bowl ads pack stars and influencers: It’s a strategic blend aiming to charm Gen Z and boost brands beyond TV.
Snapchat's Q4 growth amid cuts: User base expands and revenues climb, but staff reductions and geographic revenue disparities pose challenges.
What The Messenger’s collapse means for the news industry: The short-lived startup’s unceremonious end shows the ad-supported model needs an overhaul.
Amazon's $18.9 billion content push: The giant’s 2023 spending spree came amid hollywood strikes, positioning the company to outpace Netflix and redefining the streaming landscape.