Media Buying

Digital media formats are poised for growth in US and Canada: Total media consumption will decrease this year as pandemic-inspired habits calm.

Spotify seeks incremental revenue from the creator class: The audio giant is expanding Marquee, its self-serve ad units.

NBCU has a successful upfront season: The media giant secured $1 billion for its streamer, Peacock.

Videos are becoming part of Reels: It's part of Instagram's push to increase time spent within its TikTok competitor.

This year, US adults will spend 25.7% of their social media time on Facebook, down 9.6 percentage points from 2019. As Facebook’s share drops, TikTok’s will continue to grow. US adults will devote 16.7% of their social time to TikTok this year, up 12.2 percentage points from 2019.

Learn how first- and third-party data segmentation can improve a brand’s strategy, targeting, and personalization efforts. In this video, Jonathan Drost, senior manager, consulting services at Neustar, a TransUnion company, shares how consistency, precision, and measurement can help marketers deploy the right message, on the right channel, and at the right time to engage with target consumers.

NBCU is stepping up its measurement game: The media giant is creating a new certification for emotion and ad quality.

Ad industry’s spending winners: Google and Meta command a dominant share of the US digital ad market for now, but TikTok and Apple are among the companies that are muscling in.

On today's episode, we discuss the actual viability of the sharing economy: What should we make of Uber's diversification efforts and are Airbnb's latest changes enough to power the company up and to the right? "In Other News," we talk about the travel industry's optimism in the face of inflation and ad spending's positive outlook in the face of recessionary fears. Tune in to the discussion with our Briefings director Jeremy Goldman.

Clean rooms are becoming critical to the fortunes of Big Media: Snowflake’s new solution with OpenAP demonstrates the importance of first-party data.

Conversations at Cannes: Our analyst on the ground fills us in on some of the Festival's latest developments.

Watch the on-demand replay of our webinar, The Era of Uncertainty, as our analysts address key questions about the rapidly shifting landscape for social media, retail and ecommerce, and financial services.

LinkedIn fraud attracts FBI attention: Reports of investment scams represent brand risk as the platform seeks to lure more advertisers.

Streamers poised to take greater share in US upfront market: Advertising dollars will flow to services such as Hulu, Peacock, Roku, and YouTube TV.

Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth. They will consume an additional 3 minutes per day of digital audio this year, to reach 1:40. Among active digital audio listeners, the daily figure will be a robust 2:17.

Advertising reacts to the uncertain economy: Ad spending will remain strong this year, but the challenges ahead are many.

Spotify is refocusing on brand safety: The audio giant announces some moves to court brands even as it slows down hiring initiatives.

Firefox hopes privacy will give it an edge: The browser now limits cookies to individual websites, creating a more private browsing experience.

Over the course of 2021, the Chinese government promulgated two groundbreaking laws governing the country’s digital economy. The Data Security Law (DSL) and the Personal Information Protection Law (PIPL) were introduced throughout H1 and implemented in H2.

Warner Bros. Discovery cuts costs and preps for advertising cool-off: The media giant is slashing 1,000 jobs from its global ad sales team.