US social network ad spend will reach $82.89 billion this year, according to our October 2023 forecast.
Google's Q4 in a nutshell: The search giant had strong overall earnings with a slight ad revenue miss, bolstered by cloud success and generative AI innovation.
Microsoft’s big quarter: As the company emerges as an AI frontrunner, it needs to translate these advancements into opportunities to increase its ad revenues.
Google’s AI pivot yields cloud boom while ad revenues bust: Its latest earnings report points to an underlying pain point in its business model both challenged and buoyed by AI.
Amid staff cuts and regulatory pressures, X invests in an Austin trust and safety office: It’s a response to digital safety demands and AI-generated challenges.
Retail media ad spend will make up over one-fifth of total US ad spending by 2027, per our forecast.
Prime Video's ad tier launches amidst skepticism: Amazon's strategic incentives aim to reshape streaming advertising despite market challenges.
Paramount+ to grow viewership despite layoffs: Focusing on global content and ad revenue as it contends with market upheavals and acquisition talks
On today’s podcast episode, host Bill Fisher and our analysts Paul Briggs, Matteo Ceurvels, and Man-Chung Cheung each pitch their most dramatic predictions in their coverage regions for 2024, in hopes of securing "investment" from the other sharks. Can you be convinced to "invest" in their 2024 predictions?
The biggest player in US gambling and casino ad spend is TV, which reached $471.8 million between January and November 2023, according to a December 2023 MediaRadar study.
Google launches a chatbot for advertisers: The tool lets advertisers generate cheap creative for ads, opening the door to new brands.
Microsoft's Bing and Edge escape EU's antitrust grip, yet AI upgrades fail to dent Google's search supremacy: Regulatory relief in Europe points to a sober market reality.
Publishers are staring down a bleak 2024: The industry’s woes will be worsened by both the rise of AI and the end of cookies.
Peacock soars past $1 billion in Q4 revenues: Subscriber base climbs to 31 million as losses shrink, indicating stron growth in a competitive market.
Strategic balance in turbulent times: Comcast navigates subscriber losses and advertising fluctuations, leveraging its diversified assets for a robust Q4 performance.
TikTok trims workforce as growth slows: Layoffs reflect broader tech sector's pivot towards AI and efficiency.
LinkedIn's new sponsored post feature: The B2B leader attempts to raise engagement and lead generation with a new format, but will it work?
A lot will change when third-party cookies are deprecated in Chrome, but some general programmatic ad spending patterns will stay the same. Programmatic direct will remain the most popular transaction method, while mobile will keep its sizable lead over other device categories.
In Q3 2024, Google will begin gradually phasing out third-party cookies, with the goal to eradicate them by year’s end. To help our readers prepare, we answered the most common questions we receive on cookie deprecation and identity resolution.
On today's podcast episode, we discuss why gaming is a digital advertising hotbed, how consumers are embracing shoppable media, and what happens now that the ride-sharing industry has bounced back. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.