Ad spending projects to hold strong in healthcare and pharma: Here’s why health and pharma marketers are prioritizing some media channels over others.
FAST trend grows globally: New channels from Free Live Sports, CBC, and Pluto TV showcase demand for free, ad-supported streaming options.
CNN launches $3.99 paywall: It’s a bid to grow digital dollars as cable viewership and revenues decline.
Paramount ditches Nielsen, goes all-in on VideoAmp: The shakeup could help VideoAmp gain ground in Upfronts as it seeks a potential buyout.
Instagram’s value wanes for publishers: Ad spend and content posting drop as WhatsApp Channels gains traction for direct audience engagement.
CEOs’ politics impact their brands: Hastings’ endorsement triggers Netflix boycott, drawing parallels with Musk's controversies impacting Tesla and X.
Google’s tough year of regulation gets tougher: The EU is reportedly planning to penalize Alphabet for Google’s favoritism in search results.
X releases first post-Musk transparency report: Platform seeks to reassure advertisers with increased content moderation and government compliance.
Nearly every industry vertical we track outperformed our spending expectations last year, and most will see growth accelerate in 2024.
LG brings ads to CTV screensavers: The rapid pace of new ad space on CTVs reflects a race for ad dollars.
Reddit hires new CRO for expansion: Romoff tasked with driving ad revenue and improving ARPU.
Search ads launch on TikTok: The keyword-based feature enables brands to reach users during searches, aligning ad efforts with user intent and behavior.
Streaming investments drive Paramount’s layoffs: the company struggles to balance growing debt with declining traditional TV ad revenues.
Google’s antitrust battle with DOJ: Company should demonstrate market competition, low barriers to entry, and no evidence of consumer harm.
The number of companies that generate more than $1 billion in annual US CTV ad sales grew from two in 2020 to five in 2024
Creator economy wars heat up: TikTok launches new subscriptions, while Patreon’s Autopilot tool boosts fan conversion rates.
Harris outspends Trump 20 to 1 on Meta platforms: Though Harris is largely spending on CTVs, millions are going to Facebook and Instagram.
YouTube overhauls TV app to compete with streamers: New features like episodes, previews, and subscription tools aim to boost creator monetization and rival platforms like Netflix and Disney+.
Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.
While the fine is overturned, the EU’s scrutiny of Google’s practices remains, with further legal battles ahead that could reshape its ad business.