On today's podcast episode, we discuss what the biggest trend of 2024 will be when it comes to how consumers will spend their time—and money—and what the biggest opportunities for advertisers will be as a result. Tune in to the discussion with our director of Briefings Jeremy Goldman and vice president of Briefings Jennifer Pearson.
Cookies were used for 78% or more of US programmatic ad buys across industries as of Q3 2023, according to a November 2023 report from 33Across.
Cheddar and The Messenger face industry upheaval: Challenges include layoffs, leadership changes, and adapting to a disrupted marketplace for publishers.
LinkedIn ad prices soar by 30% as advertisers leave Musk's X: Ad revenues grow to $4 billion, with a projected 14.1% increase in 2024.
Streaming cancellations rise as costs climb: Major platforms like Netflix and Disney+ are adapting with new strategies.
Landmark lawsuit against AI giants: New York Times' case could reshape AI's future with respect to content rights.
2023 sees box office resilience with $9 billion in revenues: As Universal leads, Disney’s Marvel titles falter.
his year, just over a quarter (26.7%) of all search ad dollars will be spent on retailer and retailer-affiliated properties. Over the next few years, retail media will account for more new search ad dollars, and by 2027 it will represent well over a third (37.2%) of the market
Marketers have upbeat outlook for 2024: Digital channels will continue to gain favor, but measurement challenges loom.
Retail media is both a huge opportunity and a huge headache for brands: Advertisers spent $46.38 billion on retail media this year, but frustrations over lack of standardization could threaten future growth.
US leads RMN adoption with 87% usage, 83% spending increase: Challenges include ad quality, costs, targeting.
Gen Z drives marketing and branding trends: TikTok's influence and a blend of nostalgia and novelty shape consumer behavior and brand success.
As 2023 comes to an end, this is the data you need to kick-start 2024.
Adalytics revealed deep-rooted advertiser concerns: An industry activist headed by an unlikely leader shook up the most dominant channels for digital ads.
On today's special podcast episode, we conclude our monthly contest where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month this year, three of our analysts representing their respective coverage area teams have competed against each other—now it's time to crown a champion. Today, we cover how X (formerly Twitter) will look in 2024, whether people will buy cars online, and what we can expect from the ad market. Tune in to the discussion with this month's contestants: our analysts Evelyn Mitchell-Wolf, Carina Perkins, and Yory Wurmser.
WBD and Paramount reportedly discuss merger to enhance streaming services and compete with giants like Netflix: It's a move that could reshape the media industry.
The past decade saw programmatic ads diversify and become more mobile-dominated. Looking ahead, our analysts believe technology will continue to influence the programmatic ad channel. Addressability, driven by the impending demise of third-party cookies, will drive a surge in alternative identity solutions; ad tech will face consolidation fueled by demands for transparency and control; and AI will open advanced targeting and measurement capabilities.
On today’s podcast episode, our analyst Bill Fisher asks forecasting writer Ethan Cramer-Flood and forecasting analysts Oscar Bruce Jr. and Zach Goldner about the most interesting Insider Intelligence international forecasts of the past year, as well as what we can expect for 2024.
Adapting to consumer preferences: YouTube's new approach features longer but fewer ad breaks on connected TVs.
Nascent partnerships from 2023 will start packing a punch in 2024. Companies without an overwhelming market advantage will need to join forces with rivals or complementary partners to keep boosting revenues.