On today's podcast episode, we discuss what "Brat" means, the significance of the vice president of the United States Kamala Harris putting social media front and center of her campaign, if riding the "Brat" wave is replicable, and whether it might backfire. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and vice president of content Paul Verna.
New York is still advertising’s mecca: Despite 500 industry job losses in June, New York hiring is on the up and up.
Platforms block OpenAI's web crawler: Concerns over data misuse and revenue loss drive major publishers to restrict AI access to content.
Google found guilty of anti-competitive practices: Court ruling challenges market dominance through exclusive agreements and payments to Apple.
Gen Zers and millennials have normalized gaming into adulthood, but smartphones have opened the door for older generations.
Prime Video’s ad model positions Amazon against Netflix: Targeted ads and competitive pricing drive substantial revenue growth in the streaming market.
Social media engagement with Canadian news drops 43%: Meta's news ban impacts local outlets and reduces news consumption on Facebook and Instagram.
Apple considers ad-supported Apple TV+: Introducing ads could help Apple counteract slower iPhone sales and diversify its revenue streams.
Outbrain acquires Teads: The $1 billion deal aims to create a comprehensive advertising platform, enhancing the acquirer’s video and CTV capabilities.
Microsoft reports strong Q4 FY24 results with 19% surge in search and ads: The company’s next challenge will be to prove its AI investments can fuel continued growth.
LinkedIn saw a 51% increase in premium sign-ups, boosting Microsoft’s latest quarter: Video uploads rose 34%, making it the fastest-growing format on the platform.
By partnering with Time and others, Perplexity seeks to resolve content theft accusations and enhance its standing in the generative search market.
JCDecaux reports 13.4% organic revenue growth in Q2: Digital and programmatic ads boost performance, with strong increases across all regions.
Google put a lid on its cookie deprecation plans on Monday, proposing that rather than deprecate third-party cookies, it would prompt Chrome users to “make an informed choice” on how they share their data with advertisers, according to a blog post from Anthony Chavez, vice president of Google’s Privacy Sandbox.
Impressive Q2 results for Alphabet: Google's search and YouTube ad revenues fuel substantial growth, highlighting the company's strategic focus on high-growth areas.
YouTube's growth continues: Ad revenues rise, Shorts’ outlook improves, and AI tools expand despite challenges from competition and ad blockers.
Major gaming studios are accelerating the use of genAI in game production, resulting in developer and creative job losses and mounting ethical concerns
Yelp unveils new tools: Platform’s latest features boost conversion rates and consumer trust with ad formats, lead generation enhancements, and verification badges.
Third-party cookies on Chrome could be here to stay: Google said it may ask users to opt-in to cookie tracking in a major strategic shift.
On today's podcast episode, we discuss how the time we spend with media is changing—a double milestone for digital and mobile, when time spent watching CTV will catch up with linear TV, and why social media time will fall for the first time ever. Tune in to the discussion with host Marcus Johnson, director of forecasting Oscar Orozco, and forecasting writer Ethan Cramer-Flood.