Advertisers will increase their spend on US retail media search ads every year of our forecast period in 2028, when it will see its most growth at 23.4% YoY, according to our March 2024 forecast.
Amazon will pull in over 80% of US retail media search dollars this year, per our forecast. But Walmart will continue growing its share of non-Amazon retail media search ad spending over the next two years.
Age, politics drive US media trust differences: As social media commands a bigger part of news diets, traditional publishers look to deepen their digital footprint.
The AI startup is being accused of content theft by Forbes, Wired, and The Shortcut. Legal action looms as tensions rise between media and AI companies over content scraping and attribution
US omnichannel retail media ad spend will hit $129.93 billion in 2028, according to our forecast, up from $54.85 billion this year.
On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.
Uber enables programmatic ad buying: partnerships with google and DSPs enhance targeting and engagement for advertisers in the rides app.
2024 election sparks brand safety concerns: social media platforms face backlash over misinformation and weakened content moderation.
Elon Musk clarifies controversial remarks to advertisers: Meanwhile, Meta’s Threads API aims to improve business engagement and threatens X’s recovery efforts.
Meta monetizes Messenger: Brands can now send messages to consumers who opt in, encroaching on SMS messaging platforms' value proposition.
87.9% of US Gen Zers are social network users, according to our forecast.
Creator platform LTK looks to boost engagement: CEO says she has “zero doubt” that Instagram will shut down the new shopping functionality, LTK DM.
TikTok unveils new AI tools: The platform streamlines content creation with avatars and dubbing, highlighting new challenges like deepfakes and transparency in years to come.
Using human employees to moderate its new notes feature could make the system more accurate than that of X, but will be less cost-efficient.
Although linear TV can’t be dismissed just yet, and CTV has a ways to go before claiming its crown, here are three key 2024 milestones that attest to its growing ad power.
Oracle shuts down ad business after revenue drops from $2 billion to $300 million in two years, driven by intensifying privacy laws and the industry’s shift to walled gardens.
Reddit signals priorities through new partnerships: Enhancing ad transparency, performance, and safety for advertisers through advanced metrics and AI-driven analysis.
On today's episode, we discuss the AI conversation that no one is having, how much people watch YouTube on TV, United Airlines showing personalized ads on seat-back screens, the best tasks for smart home robots, the state of working from home, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and vice president Paul Verna.
Roku opens access to its first-party data: Inventory is now available on several demand-side platforms as the industry begins to migrate away from walled gardens.
Traditional search—which excludes retail media search—will claim the biggest share of US ad dollars this year, amounting to $90.73 billion, according to our March 2024 forecast.