In 2023, we predict that walled gardens will lose share of total programmatic digital display ad spending for the first time since 2017, when we first began forecasting this segment, according to our Programmatic Ad Spending Forecast Q3 2023 report.
Spotify gives UK premium subscribers 15 monthly hours of audiobooks: Expanded access helps justify recent pricing increases.
Amp, Amazon's live audio experiment, ends its broadcast: A reflection of the challenging landscape of digital audio platforms.
Spanish ads outperforming English: Brands experience growth, underlining the effectiveness of targeting Hispanic viewers.
Digital health startups to watch: We spotlight medical AI platform Corti and healthcare/pharma marketing solutions company Doceree on the back of fresh funding.
Healthcare, pharma spend big on digital advertising: But growth in spending will slow for pharma into 2025 as healthcare marketers increase digital ad spending. All parties are following consumers deeper into digital channels.
Microsoft is picking up ad spend by improving search, social, and video features, as well as improving ad targeting and measurement. The company is also inserting itself into the rapidly growing retail media market. In the last few weeks, Microsoft has announced a slew of updates that will help it expand its business.
As streaming prices ascend, focus shifts to ad-supported tiers: All eyes on maximizing ARPU versus user growth.
The DOJ uses testimonies from Microsoft and DuckDuckGo to challenge Google’s search dominance. A loss could force Google to restructure high-value default search deals.
TikTok wants to test an ad-free subscription model: It’s a major shift from its traditional ad-driven revenues to capitalize on evolving user preferences.
LinkedIn debuts campaign-creation tool powered by generative AI: Platform is out to address unique challenges in reaching B2B decision-makers.
Can Activision repair mobile-game advertising’s reputation? The gaming giant is launching a measurement tool to increase advertiser faith.
A third of internet users use it for security and to bypass tracking. Big Tech is cashing in on privacy while advertisers grapple with a changing landscape.
Most industries still use cookies in the majority of their programmatic ad buying process, according to data from 33Across. Insurance is the outlier, with half of its buys coming from cookies and half coming from cookie alternatives.
Drugmakers invest heavily in ads: New data highlights shift in healthcare advertising trends and channels.
By blending regional nuances, timely messaging, and a deep understanding of its brand-specific audiences, PepsiCo’s approach to digital out-of-home (DOOH) goes beyond arbitrary billboards. Its DOOH strategies enable the company to connect with consumers in meaningful ways, without compromising on the high-impact creative that public spaces demand.
CPG companies spend more annually on digital ads than every cohort besides the retail industry. However, CPG digital ad spending growth underperformed compared with most other industries last year, and it will do so again this year. Next year is looking better though.
Republican primary debates don’t land with advertisers: Fox cut prices by nearly $300,000 between the first two debates, but down-ballot candidates will spend heavily next year.
US Ad Market sees consecutive months of growth: Multiple forecasts suggest macroeconomic uncertainty could be in the rearview mirror.
LG and Samsung raise their connected TV game: While Samsung embraces interactivity, LG sharpens targeting with LoopIQ.