Paris Olympics drives record viewership: NBCU sees 82% increase, highlighting value for advertisers in live sports events.
The Join Industry Committee’s big step forward: The certification of iSpot could accelerate adoption of non-Nielsen measurement currencies.
Agencies embrace Reddit's ad tools: Partner Badging Program and certifications drive drives mid-market platform adoption.
In part two of this two-part podcast episode on the Google antitrust ruling, we discuss what this decision will actually mean for Google and which competitor is likely to benefit the most from whatever penalties get handed out. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.
Digital will make up 63.7% of the 12 hours and 37 minutes (12:37) per day US adults spend with total media in 2024, per our forecast.
Musk's X turns into a political battleground: Despite Trump's return, political advertisers are cautious about re-engaging.
Netflix dominates in consumer attention however you slice the data.
Digital ad spend grows in Q2 2024, says Skai: Retail media leads with 21% YoY increase, despite higher CPC and CPM across channels.
In part one of this two-part podcast episode on the Google antitrust ruling, we discuss the reasons US district Judge Amit Mehta decided that Google’s search business constitutes an illegal monopoly and what penalties he is likely to dish out at a hearing in September. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.
GARM shuts down after X's antitrust lawsuit: WFA ends initiative as financial pressures from Big Tech litigation grow, raising concerns among advertisers.
CNN and Roku want to thrive in the FAST lane: Both are launching free ad-supported streaming channels to lure price-conscious consumers.
Unity makes strategic mobile advertising hires: The gaming engine and mobile ad firm could miss a window to capitalize on the larger video game ad push.
Another strong quarter for The Trade Desk: International growth and CTV surge, boosted by data-driven advertising and the new Kokai platform.
The companies reportedly worked together to attract younger users, ignoring their own policies and risking future regulatory action.
Nextdoor exceeds Q2 revenue forecasts: Self-serve ads drive growth, weekly active users rise to 45 million, as stock gains 56% this year.
Gracenote enhances CTV ad placement: New contextual categories with Peer39 and Magnite boost biddable categories by 716%, improving targeting and transparency.
Meta and Google quality filters are failing: Creators are gaming Meta by posting AI spam, while Google allowed deepfake apps to buy ads.
New York Times profits jump 41%: Digital-only subscribers grow by 300,000, driving revenues and showcasing the success of the digital-first model.
Peacock goes for gold with Olympics coverage: The streaming service is counting on exclusive sports deals to keep new subscribers past the Games.
Elon Musk's X sues GARM and affiliates: Decline in ad revenues sparks legal battle over alleged advertising boycott over brand safety issues.