B2B digital ad spend growth is leveling out after a pandemic boom. Budgets for advertisers will be relatively flat throughout our forecast period. But significant shifts are happening in the way advertisers spend on digital ads.
Meta mulls over ad-free options in Europe: Marketers need to brace for potential changes in audience targeting and ad costs.
Reels' next frontier: Instagram's strategic play against TikTok's and YouTube's video offerings, maximizing advertising opportunities.
Reddit's balancing act: As it elevates its advertising suite with tools like Keyword Suggestions, it navigates community challenges ahead of its potential IPO.
Warner Bros. Discovery appoints Thompson CNN chief: As cord-cutting and trust issues weigh, his leadership becomes vital for the network's future.
Doctors are cord-cutters, too: Primary care physicians who turned to streaming services are more likely to refuse in-office detailing visits from pharma reps. Here’s where pharma digital ad budgets should go to meet them.
Strong ad spend growth in July could mark the end of a year of malaise: A 6.2% increase in spending was the highest in more than a year.
Digital ad spending benefits from post-pandemic travel interest: Despite a rosy outlook, risk remains.
Amazon to weave AI into sports broadcasting: It’ll power Thursday Night Football on-screen features with its neural network. We expect other digital entertainment platforms will follow suit.
The Trade Desk thinks supply platforms charge too much: In a controversial attempt to drive down prices, the company says it will start bidding below price floors.
On today’s podcast episode, host Bill Fisher is joined by our analyst Paul Briggs and forecasting writer Ethan Cramer-Flood to examine the size, advertiser opportunity, and competitors in the free ad-supported streaming TV (FAST) service space.
Inflation forces judicious consumers to get more judicious with streamers: Netflix thrives with strategic moves, while others invest heavily in content.
On today's podcast episode, we discuss the current state of the affiliate space, bringing new light to influencer activity through "performance branding," the impact of programmatic ads coming to movies theaters, and how retail media aids affiliate marketing. "In Other News," we talk about the impact of programmatic ads coming to the movies and what YouTube's next anti-ad blocking measure will be. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.
Snapchat's India strategy: With Pulkit Trivedi's appointment, Snap emphasizes the country's role in global plans amid monetization challenges.
Meta offers clients as much as $200,000 in ad credits: With a slew of new features boosting interest in its platforms, the company is incentivizing brands to experiment.
Travel industry's digital ad spending doubles from 2020: Despite a broader slowdown, the sector is set to spend $6.79 billion in 2023, driven by pent-up demand and new advertising strategies.
TikTok introduces Search Ads Toggle, allowing advertisers to reach high-intent users and improve RoAS: Clinique and DIBS Beauty report increased conversion rates and decreased CPA.
The largest share of US programmatic out-of-home (OOH) ad spend went to billboards (41%) in H1 of this year, followed by screens and TVs (24%) and display panels (14%), according to Place Exchange.
YouTube moves away from third-party measurement for co-viewing: The platform’s decision to use its own data for trading purposes has advertisers worried.