tvScientific aims to make CTV a performance marketing channel: The CPO model integrates with affiliate platforms, offering advertisers a low-risk, high-reward option.
Social users in the US will spend more than half their daily social time watching videos in 2023—up from one-third pre-pandemic. But social video’s growth is slowing, suggesting there’s a limit to the amount people want to consume daily.
On today's episode, we discuss whether it's too early to talk about Gen Alpha, delivering things without the box, what's happening on TikTok Live, fast fashion looking to repairs, what websites will look like in the future, the most popular theme parks in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and forecasting director Oscar Orozco.
The biggest data privacy battles are fought at a state level: A California data privacy bill is getting steep opposition from the Association of National Advertisers.
Microsoft’s early AI search missteps left it far behind Google: Bing is struggling to make gains against Google despite coming out of the gate early with AI.
Amazon's Sponsored Products ads now reach beyond its platform: High-performing format could grow retail media's share of market.
Instagram tries multiple Reels ads simultaneously: The format would lower CPMs, but consumers may not welcome the experience.
Google AI will summarize news articles—but only after clicking through: What’s supposed to be an olive branch to worried publishers raises more questions than it answers.
Why is the AMPTP suddenly so eager to end strikes? Its members had to negotiate upfront commitments without guarantees of new content, and a window for fall productions is closing.
Peacock expands its reach beyond the home: Exclusive live sports to be shown in commercial venues, diversifying audience and increasing brand visibility.
Programmatic advertising digital display ad spend will make up 90% of digital display ad spend in the US this year, and that share is growing, according to our forecast. Most of the $132.96 billion in spend will go to video, but non-video ads still make up a large portion. Here are five charts summarizing where programmatic ad spend is headed and the identity challenges it faces right now.
Netflix gets a second shot at Upfronts: Lower CPMs and a fleshed out ad stack are helping its commitments, but there are still obstacles to success.
Google issues refunds for misplaced ads: A June report claiming 80% of its third-party video ad positions didn’t meet standards raised a firestorm in the industry.
S digital out-of-home (DOOH) will make up 31.4% of out-of-home (OOH) ad spend this year, showing recovery after a pandemic dip, according to our forecast.
The Hollywood strike is a chance to explore cheaper ad formats: With new content spending plummeting, streamers are sweetening the deal to keep advertisers on board.
On today's episode, we discuss how to do ads in stores the right way, whether Google will eat the internet, whether the rebrand from HBO Max to Max worked, if the US ad market is starting to see green shoots, how successful the "Barbie" movie has been, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
Although OOH is still primarily a traditional medium, outdoor advertising’s future is digital. US DOOH ad spend will grow by double digits annually through the end of our forecast period in 2027. In the near term, DOOH is overcoming its pandemic slump.
On today's episode, we discuss whether Amazon can keep expenses down while also keeping customers happy, where the company will place its bets on grocery, and how its advertising arm has performed of late. "In Other News," we talk about why most retailers site searches aren't working and how many streaming viewers will watch ads to save a few bucks. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.
Streaming surge: Disney boosts ad-supported Disney+ subscribers; profitability challenges persist despite $87 billion revenue.