March Madness viewership growth cements sports as a crucial channel: The basketball tournament’s success reinforces the importance of reaching viewers via sports.
Marketers bet on gaming's potential: IAB reports planned increase in ad investment, reflecting confidence in the medium's reach and safety.
Snap and Integral Ad Science strike a brand safety partnership: New brand safety tools will help the platform distinguish itself from others.
On today's podcast episode (part 2), we discuss what America looks like without TikTok, who would be most likely to buy the short-video app, and what marketers should be thinking about to plan for the future. Tune in to the discussion with our analysts Minda Smiley and Max Willens.
Unwitting users experience Google’s AI search: Google wants feedback from people who aren’t AI-inclined. Dealing with spam will help build a symbiotic hybrid search platform.
Lyft partners with Oracle and Nielsen to refine ad targeting: The rideshare platform is also introducing in-app video ads to engage riders.
NBCUniversal expands shoppable TV opportunities amid growing interest from consumers: Viewers will soon be able to order food delivery and purchase items inspired by their favorite Bravo shows.
Hispanic digital media usage rivals or exceeds that of the total population on most media platforms, especially Instagram and WhatsApp. Their strong online presence and enthusiasm for sharing product recommendations with friends make them both a target and an ally for advertisers.
Political ad spend will hit $12.32 billion this year, according to our December 2023 forecast. That’s nearly three times what it was in 2016.
Offsite programmatic retail media ascendant: A 167% spike in the category will help drive US retail media to $81.6 billion by next year.
After Reddit’s IPO surge, driven by AI plans and vast user content, the platform faces a balancing act between new AI market opportunities and preserving community trust.
Reddit is finally public: Balancing community ethos with ad revenue & AI deals will be key for its market success and user base expansion.
Comscore’s landmark accreditation is a blow to Nielsen: The company is the first to receive MRC accreditation for big data measurement across local and national TV.
Meta’s dive into decentralized social media could boost engagement: As Meta brings Threads to the “fediverse,” the movement gets a moment in the spotlight.
Disney and NBCU signal a major shift in CTV ad buys: Both are working with The Trade Desk to make inventory available programmatically.
Retail will account for over a quarter (28.7%) of all US digital ad spending in 2024.
Fubo wants consumers on its side against its looming sports streaming rival: While its points about fractured streaming are true, consumers likely won’t budge.
Meta revamps Advantage+ with creative optimizations to boost ad engagement: The company is leaning into two trends: Video consumption and performance marketing dollars.
YouTube requires AI content disclosure to combat misinformation: It’s a crucial move in the genAI era, affecting everything from brand safety to election integrity.
DirecTV wants to cut over the air out of the picture: A new “No Locals” discount is an attempt to stave off the inevitable decline of linear TV.