Amazon wins significant brand attention for Thursday Night Football: A few years into its rights deal, the company persuades advertisers to hop aboard.
Sustained ad industry job losses don't signal a crisis: Sector employment is still about 100,000 jobs stronger than in April 2020.
Generative AI search engine Perplexity said it will launch ads in Q4, but the platform will need to win over advertisers and convince them their search ad spend will go further than it does on Google.
Amazon and Walmart are search advertising’s growth engines: The latter is a distant second to the former, accounting for nearly 4 in 10 non-Amazon retail media search ad dollars this year.
Google and the DOJ go to court for a second time: Another antitrust lawsuit alleges that Google runs a programmatic display ad monopoly.
Netflix saw a 16.8% increase in digital ad revenue in Q2 2024, marking the fourth consecutive quarter of growth, according to the company’s earnings.
The Trade Desk is developing a CTV operating system: Its ambitions could trigger a new age in CTV advertising and potentially upend the balance of power.
The CMA’s provisional ruling adds to mounting US and EU investigations that could reshape Google’s ad business.
X faces ad revenue crisis: Over 25% of advertisers plan cuts by 2025 due to brand safety concerns and erratic management.
TikTok boosts movie success: The platform drives theater attendance and ticket sales, especially among younger audiences.
Walmart’s digital ad revenue grew 26% in Q2 2024, ahead of Amazon’s 20% growth, according to the company’s earnings.
On today's podcast episode, we discuss what was behind the impressive first half of the year growth in out-of-home (OOH) advertising, how the medium is different from before the pandemic, the benefits of OOH TV, and what we can expect from the next few years. Tune in to the discussion with host Marcus Johnson and analyst Yory Wurmser.
With Starlink also at risk, Musk’s companies face mounting pressure to comply with local laws or face operational bans and monetary losses.
CTV political ad spend surges in 2024 race: Streaming services like Roku and Hulu become go-to platforms for reaching voters.
Reddit, unlike most social media platforms, is growing: Facebook, Instagram, and even TikTok are seeing engagement drops, per Comscore data.
On today's podcast episode, we discuss where ad dollars outweigh time spent with media, where time outweighs the ad dollars, and where the two are most closely aligned. Tune in to the discussion with host Marcus Johnson and forecasting writer Ethan Cramer-Flood.
Healthcare ads show strong vital signs: Industry KPIs illustrate sector’s progress in engaging audiences with high CTRs.
Since Q3 2023, Google has seen double-digit worldwide digital ad revenue growth—more than doubling that of Microsoft’s, according to the companies’ earnings.
Yelp’s antitrust lawsuit accuses Google of monopolizing local search services by prioritizing its own results and limiting competition. The case’s outcome could reshape online search
US ad market grows 14% YoY in July: While spending continues, the industry remains cautious amid economic uncertainties and election-year volatility.