Media Buying

Twitter gets short with video ads: The little blue bird is offering a new, shorter, video ad option that has been proven to show success, and it targets those most likely to view video content on its platform.

The show will go on, even amid protests: The Tokyo Olympics are still embroiled in controversy, but given the level of investment from NBCU and other stakeholders, the games will commence in about a month, as planned.

Prime Day advertising: Total ad spend on Amazon during Prime Day nearly doubled (93.6%) when compared with 2020 as Amazon's ad business continues to grow.

On today's episode, we discuss what the pandemic did to the time we spend on our smartphones, which mobile activities people do more of, and what app category has emerged as a dark horse. We then talk about how a product's first review can impact the rest, how retailers can get returns under control, and whether it's better to be more, or less, like Amazon. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

Supporting minority-owned publishers: GroupM is partnering with TripleLift to help direct programmatic ad dollars to publishers owned by underrepresented groups, though the initiative relies on clients actually putting their money where their mouth is.

New Nielsen numbers: The company is releasing a new monthly measurement of US time spent watching TV, with its first report showing streaming accounting for just over a quarter of time spent.

Thirty-second Super Bowl spots soar: NBC seeks a 9.1% price jump for the coveted ad slots, as well as a buy-in agreement for the Winter Olympics, as it capitalizes on both high-profile events.

Amazon has been moving its shopping holiday around, and now it's next week. Melissa Burdick, co-founder and president at retail media buying technology firm Pacvue, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Amazon gets out of having Prime Day in Q2 and the latest in the retail media war.

Worldwide ad spend soars: Total media ad spending will grow faster than anticipated this year, spurred by strong growth in digital and the rapid economic recoveries seen in countries with vaccine access.

As the US begins to emerge from the pandemic, people are re-entering the world with new habits, including new mobile behaviors. This year, the time US adults spend on mobile devices will continue to grow, albeit at a slower rate than last year. Nearly a third of their daily time spent with media will be on mobile.

On today's episode, we discuss how time spent watching TV is changing, how TV ads favorability stacks up against other formats, and what's contributing to TV ad spending's resilience. We then talk about Paramount+ introducing a new tier with ads, how much time people spend with subscription-based vs. ad-supported video, and how much money are people willing to spend for the video streaming entertainment. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

A localized offering: New details have emerged about Sinclair Broadcast Group's standalone sports streaming service, one that could present new opportunities to reach a growing digital live sports audience.

The pandemic accelerated mobile trends by years, and these changes should stick even as the pandemic wanes. Many people were forced to use apps for food delivery, finance, fitness, and shopping, and they’ve become accustomed to these new behaviors. Even app categories that were hurt during the pandemic, such as travel or dating apps, have been resilient. People have acclimated to new forms of mobile shopping and activities, and they’ll be more willing to try mobile interfaces for other activities going forward.

A local problem: The Media Rating Council determined that Nielsen likely undercounted local TV ratings as a result of the same pandemic-issues that dragged national TV ratings.

NBCU charges full steam ahead on Olympics: The network's 7,000 planned hours of programming are aimed at overcoming sponsor hesitation and recouping the $1.25 billion in ad spend it secured for the original 2020 games.

On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Google revamps its crypto ad policy: Cryptocurrency exchanges and wallets can now advertise on Google’s platforms, provided they play by Google's and the government’s rules.

Last year, the average US adult spent more time per day with most media formats and devices, including TV. Although adults will spend nearly as much time with media this year, their TV viewing time will drop below pre-pandemic levels.

It’s not TV—it’s ad-supported: HBO Max with Ads debuted this week. Here’s a look at the different ad formats the service will offer.

Olympics on the go: NBCUniversal is partnering with Tunity to provide out-of-home (OOH) measurement that includes muted TV viewership for the Tokyo Games. The format will likely face more scrutiny as advertisers grapple with reopenings and the return of outdoor activities.