Combined US TV and connected TV (CTV) ad spend will grow every year through to the end of our forecast period in 2027, when it will reach nearly $100 billion, according to our October 2023 forecast.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 mobile trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how shoppable media will evolve on mobile devices, where mobile ad dollars are moving to, and why foldable phones are here to stay. Tune in to the discussion with our analysts Peter Newman, Andrew Spink, and Yory Wurmser.
NBCUniversal introduces AI-powered ad platform at CES: Targeting more efficient, data-driven media buying across linear and streaming platforms
The cookieless future is coming: Chrome turned off cookies for 1% (30 million) of its users, sending a pang of anxiety through an unprepared industry.
ESPN's $920 million media rights deal with NCAA boosts value of college sports broadcasting: The deal emphasizes the growth in women's sports viewership.
US digital media consumption and consumer spending growth are at a standstill. “It's just getting really competitive to reach today's consumers,” our analyst Jeremy Goldman said on an episode of the “Behind the Numbers: Daily” podcast. Here’s what advertisers need to know about the latest trends in digital, including fierce competition for ad dollars to ecommerce having room to grow.
Hollywood strikes are a red-letter event for video advertising: Unable to cut labor costs, streamers will likely double down on ad-supported subscription tiers.
On today's podcast episode, we discuss what the biggest trend of 2024 will be when it comes to how consumers will spend their time—and money—and what the biggest opportunities for advertisers will be as a result. Tune in to the discussion with our director of Briefings Jeremy Goldman and vice president of Briefings Jennifer Pearson.
Cookies were used for 78% or more of US programmatic ad buys across industries as of Q3 2023, according to a November 2023 report from 33Across.
Cheddar and The Messenger face industry upheaval: Challenges include layoffs, leadership changes, and adapting to a disrupted marketplace for publishers.
LinkedIn ad prices soar by 30% as advertisers leave Musk's X: Ad revenues grow to $4 billion, with a projected 14.1% increase in 2024.
Streaming cancellations rise as costs climb: Major platforms like Netflix and Disney+ are adapting with new strategies.
Landmark lawsuit against AI giants: New York Times' case could reshape AI's future with respect to content rights.
2023 sees box office resilience with $9 billion in revenues: As Universal leads, Disney’s Marvel titles falter.
his year, just over a quarter (26.7%) of all search ad dollars will be spent on retailer and retailer-affiliated properties. Over the next few years, retail media will account for more new search ad dollars, and by 2027 it will represent well over a third (37.2%) of the market
Marketers have upbeat outlook for 2024: Digital channels will continue to gain favor, but measurement challenges loom.
Retail media is both a huge opportunity and a huge headache for brands: Advertisers spent $46.38 billion on retail media this year, but frustrations over lack of standardization could threaten future growth.
US leads RMN adoption with 87% usage, 83% spending increase: Challenges include ad quality, costs, targeting.
Gen Z drives marketing and branding trends: TikTok's influence and a blend of nostalgia and novelty shape consumer behavior and brand success.
As 2023 comes to an end, this is the data you need to kick-start 2024.