Both companies are fighting to grab a larger share of digital ad spending growth.
Paramount to shed “noncore” assets after tough earnings: Streaming losses widened, raising questions about whether it can survive the digital future.
Next year, Snapchat’s ad revenues will increase by 10.4% worldwide after a year of almost no growth. Its ad revenues will rise from $3.80 billion this year to $4.20 billion next year, but they’ll still make up just 0.6% of total digital ad revenues worldwide.
While the platform’s ad-supported tier gains momentum, Netflix needs to beef up its targeting capabilities to win advertisers over. Meanwhile, viewers may be turned off by a heavy ad load and a crackdown on password sharing. But global growth shows promise for Netflix’s future.
On today's episode, we discuss what the biggest impact of generative artificial intelligence (AI) will be, whether time spent with ad-supported media is falling, why Lululemon is looking to sell its connected fitness company Mirror, the battle between SMS and email, what makes a shopping experience convenient, which country could see its population cut in half; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, and analysts Blake Droesch and Paul Verna.
Snap looks for revenue lift from new ad products: NewFronts presentation includes increased facilitating of brand-creator partnerships.
Time spent is decreasing across cable and broadcast TV but increasing in streaming. In Q4 2022, streaming boosted overall time spent with TV among US adults, reversing the decline in TV viewing over the past few years, according to Nielsen.
Day one of the writers strike loomed over NBCU at NewFronts: There was no mention of the strike at Peacock’s advertising event while major shows are postponed.
Roku tries to keep up its Q1 momentum at NewFronts: The CTV service boasted higher reach than primetime network TV amid record cord-cutting.
Reddit pilots chat channels to expand communication options: Move seen as effort to boost users’ time spent with platform and not on rivals like Discord.
Shorts wants to take ad dollars from TikTok: YouTube uses the NewFronts to tout their short-form video format.
Bluesky generates a buzz: Twitter lookalike app draws VIP interest, could bode well for decentralized networks.
Earnings show progress and pitfalls on revenues: Meta, Microsoft, Alphabet, Snap, Pinterest, and Comcast results are a mixed bag. (This article was written with the assistance of ChatGPT.)
Snapchat's Q1 revenues fall short of expectations: Despite lower ARPUs, Snap's saving grace is its coveted younger audience.
Meta faces pressure to cut costs amid slow ad growth and concerns over its metaverse investments: softer ad revenues require a replacement cash source. Is this it?
Pinterest beats analyst expectations, but faces greater costs and large net loss: Can the platform spend to grow during times of relative austerity?
Pinterest partners with Amazon to attract more advertisers and improve shopability: The move allows the social media platform to benefit from booming retail media demand, while growing Amazon Ads’ reach and inventory.
Meta outperforms in Q1, aided by China advertisers: As cost cuts continue, the company’s Q2 outlook suggests growth may be returning.
Microsoft and Google report solid quarterly results amid slow economy: With AI transforming the future of search, is Microsoft gaining a perceived edge in innovation?