The biggest player in US gambling and casino ad spend is TV, which reached $471.8 million between January and November 2023, according to a December 2023 MediaRadar study.
Publishers are staring down a bleak 2024: The industry’s woes will be worsened by both the rise of AI and the end of cookies.
Peacock soars past $1 billion in Q4 revenues: Subscriber base climbs to 31 million as losses shrink, indicating stron growth in a competitive market.
Strategic balance in turbulent times: Comcast navigates subscriber losses and advertising fluctuations, leveraging its diversified assets for a robust Q4 performance.
TikTok trims workforce as growth slows: Layoffs reflect broader tech sector's pivot towards AI and efficiency.
LinkedIn's new sponsored post feature: The B2B leader attempts to raise engagement and lead generation with a new format, but will it work?
In 2025, Google will begin gradually phasing out third-party cookies, with the goal to eradicate them by year’s end. To help our readers prepare, we answered the most common questions we receive on cookie deprecation and identity resolution.
A lot will change when third-party cookies are deprecated in Chrome, but some general programmatic ad spending patterns will stay the same. Programmatic direct will remain the most popular transaction method, while mobile will keep its sizable lead over other device categories.
On today's podcast episode, we discuss why gaming is a digital advertising hotbed, how consumers are embracing shoppable media, and what happens now that the ride-sharing industry has bounced back. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.
Retail media meets DOOH: Planet Fitness leverages prolonged in-club exposure, ensuring high-impact advertising and pushing boundaries beyond traditional billboards.
AI subscriptions surge. Will people pay? The technology is expensive for tech companies to run, and they need to turn a profit. Ads are an option, but hallucinations make it sketchy territory.
Decoding Amazon's pitch deck: From Preferred Deals to Premium Sponsorships, Prime Video aims to set new standards in ad-supported streaming.
Social’s share of total media ad spending will grow much more slowly. Between 2017 and 2021, social’s share of overall media ad spending in the US nearly doubled, climbing from 10.5% to 20.0% in just four years. By contrast, its share of US media ad spending will climb less than 2 percentage points through 2027, inching from 20.4% in 2023 to 22.0%.
On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.
Snapchat champions positivity as Meta faces teen safety challenges: Snap's platform aims to balance user well-being with ad revenue growth.
A strong out-of-home (OOH) ad leverages creative thinking, puts content where people will see it, and has the potential to be shared online. From cleverly branded buses to bizarre alien billboards, here are five recent OOH campaigns that caught our eye and why we think campaigns like this will help drive a projected 6.5% YoY growth in US OOH ad spend this year, reaching $9.51 billion.
Reddit's IPO quest in a tough market: The platform is striving for $10 billion amid underperformance and intense competition for ad dollars.
The latest reorganization cuts hundreds of jobs in advertising sales and shifts resources. Google’s move emphasizes efficiency and AI reliance.
Digital media, traditional media, and total media ad spending will all grow faster worldwide this year than in 2023. After two years of relative malaise, the outlook is very positive on a global scale and in every major region.
CPG digital ad spending hits $48.79 billion in 2024: Its strength is driven by D2C strategies and increased search advertising.