Media Buying

Defying global challenges, Pinterest excels in Q3: Innovations and strategic partnerships bolster its market position.

Meta launches EU ad-free subscriptions for Facebook and Instagram: Amid changing regulations, it’s a rethink of monetization and ad value.

Next year, US podcast ad spend will pass the $2 billion mark, according to our forecast. We project double-digit growth through the end of our forecast period in 2027. New data from the Interactive Advertising Bureau (IAB) finds that podcast ads are trending toward brand awareness, with increasing emphasis on video formats.

Three consecutive months of growth for the US ad market: The sector barely squeezed ahead at 0.1% in September, but the future looks bright.

On today's podcast episode, host Bill Fisher is joined by our analysts Paul Briggs and Paul Verna and GWI’s chief research officer Jason Mander to discuss the latest Global Media Intelligence report, outlining media consumption behaviors from around the world.

Travel and retail will give a lift to France’s digital ad spending: Both industries will see expenditures rise higher than the country’s overall advertising outlays.

On today's podcast episode, we discuss how Netflix's ad business is coming along; the streaming giant's first live sports broadcast; and its new retail, dining, and live experience destinations. Tune in to the discussion with our analyst Daniel Konstantinovic.

Snap posts strong Q3 earnings, marking a turning point: A difficult year for Snapchat forced severe cost-cutting and a focus on AI.

Digital ad spend by the US travel industry will grow by 14.3% this year for a total of $6.79 billion, according to our forecast.

Meta showcases robust Q3 growth with $34.15 billion in revenues: Facebook and Instagram parent surges, despite Threads struggling to find its footing.

Peacock adds subscribers in Q3, but losses continue; Streaming challenges on display as Paramount shakes up tech and product units.

Google shines on ad revenue but high AI expenses disappoint: Its Q3 earnings fell short in cloud revenue amid heavy AI investments. Investors seek clarity on generative AI profitability.

Alphabet's Q3 revenues hit $76.7 billion: Growth driven by Google Search, AI innovations, and YouTube ads.

Meta faces its biggest legal challenge yet: Group of 41 states and DC sue Meta for what they claim are addictive apps that harm underage users.

Robust growth in Microsoft's latest quarter: Strategic acquisitions and AI integrations position the tech giant for success in the quarter ahead.

Netflix’s time spent exceeds its ad revenues the most. YouTube leads in time spent and ad revenues. Amazon will make a big splash in streaming advertising.

As Meta innovates amid fierce competition, Microsoft delves into cloud gaming: Both tech titans face unique challenges heading into quarterly earnings announcements.

Despite Middle East uncertainties, travel ad spending surges: Hotels and cruises lead, while airlines cut back amid challenges.

What does the local ad market look like beyond politics? With political spending out of the picture, the local ad market will grow 2.2% next year.

ESPN is the financial diamond of Disney's entertainment portfolio: As the sports leader pivots to streaming, it must balance pursuit of NBA rights with profitability.