Spotify rebrands ad platform, expands features: Ads Manager reflects a notable shift toward programmatic growth and expanding advertiser appeal.
Not all consumers accept cookies when given the choice.
Meta will nab a far bigger share of US digital ad spend (21.3%) than YouTube (5.6%) or Netflix (0.3%) this year, despite accounting for a nearly equal share of US time spent with digital, according to our June 2024 forecast.
AI Overviews aren’t meaningfully changing publisher traffic: Q2 results from major publishers show less impact than expected, but it could still be a future threat.
On today's podcast episode, we discuss why Pinterest is growing so fast, how Snapchat is able to get more and more folks to pay for its premium service, and why people are spending increasing amounts of time on Reddit. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
CTV ad spending has been booming, but not by nearly enough to keep up with consumer behavior.
Traditional radio struggles as yet another major station changes format: The broader decline continues in the face of digital competition.
MLB secures Spanish-language presence with TelevisaUnivision: The deal amplifies the outperformance of Spanish-language TV as sports remain a key linear TV attraction.
On today's podcast episode, we discuss what's driving online store sales for Amazon, its outlook on brick-and-mortar, and how its ad business is continuing to outperform the market. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Rachel Wolff.
Content Library’s limited access and minimal features may undermine efforts to curb disinformation during a crucial election period
Harris outpaces Trump in digital ad spending: $57 million investment targets young voters, though the spend hasn’t been without some controversy.
Paris Olympics drives record viewership: NBCU sees 82% increase, highlighting value for advertisers in live sports events.
The Join Industry Committee’s big step forward: The certification of iSpot could accelerate adoption of non-Nielsen measurement currencies.
Agencies embrace Reddit's ad tools: Partner Badging Program and certifications drive drives mid-market platform adoption.
In part two of this two-part podcast episode on the Google antitrust ruling, we discuss what this decision will actually mean for Google and which competitor is likely to benefit the most from whatever penalties get handed out. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.
Digital will make up 63.7% of the 12 hours and 37 minutes (12:37) per day US adults spend with total media in 2024, per our forecast.
Musk's X turns into a political battleground: Despite Trump's return, political advertisers are cautious about re-engaging.
Netflix dominates in consumer attention however you slice the data.
Digital ad spend grows in Q2 2024, says Skai: Retail media leads with 21% YoY increase, despite higher CPC and CPM across channels.
In part one of this two-part podcast episode on the Google antitrust ruling, we discuss the reasons US district Judge Amit Mehta decided that Google’s search business constitutes an illegal monopoly and what penalties he is likely to dish out at a hearing in September. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.