TikTok's marketing influence grows: The platform is becoming pivotal in holiday campaigns and consumer engagement.
Black Friday cements streaming’s commitment to ads: Several major streamers are offering discounts—but only for ad-supported subscriptions.
Objections mount to counter major changes in Big Tech’s market dominance. A win by the EU could result in global ramifications for tech giants.
Brands boycott X as Musk’s antisemitic post triggers industry outrage: Major advertisers like IBM and Disney withdraw. Calls resound for CEO Linda Yaccarino's resignation as X’s future teeters.
Google's Performance Max AI upgrade transforms its ad offering: Ethical AI use and innovative features are poised to change digital marketing.
On today's podcast episode, we discuss what happens now that the actors strike is over, how the Super Bowl is fundamentally changing, whether live sports need new shorter content, what's next for WhatsApp, why people immigrate to the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Yandex's sale of Russian assets highlights political-business interplay: The move reflects challenges in global tech amid political shifts.
Microsoft refines its consumer strategy with Copilot: The tech giant is competing with ChatGPT for a larger slice of users’ digital media consumption.
About a year ago, ChatGPT and the generative AI (genAI) boom catapulted AI into the spotlight. The breakneck pace of innovation has made it difficult to discern current use cases from hypothetical eventualities. Like any technological development, AI is a double-edged sword, and it has already started to change the topography of the programmatic landscape.
Google and Apple’s search deal revealed: Apple gets 36% of search giant’s Safari revenues in exchange for being the default search engine.
On today's podcast episode, we discuss whether Amazon's online sales business glass is half full (or half empty), if you should advertise on Amazon without selling there, and how much offering primary care to Prime members can move the needle. "In Other News," we talk about Bed Bath & Beyond's marketing, its comeback, and why Pinterest beat everyone's expectations. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.
On today's podcast episode, we discuss a new lawsuit against Meta for designing its products to be addictive to kids, new paid ad-free versions of Facebook and Instagram, and where Threads engagement is at. "In Other News," we talk about whether we will ever come together again on social media and if AI can help us get there. Tune in to the discussion with our analyst Jasmine Enberg and director of Briefings Jeremy Goldman.
SiriusXM unites satellite, streaming, podcasts: aims for a Spotify-like experience to boost engagement and subscriber numbers.
AMC edges up, Tubi soars, Fubo holds ground, Paramount+ expands: Diverse strategies shape the streaming battlefront.
Spotify's audiobook push: A new perk for premium users aligns with Gen Z's rising interest.
Netflix’s new ad format rewards binge-watching: Users who view three episodes will get one ad-free in a bid to reduce ad loads and increase time spent.
On today's podcast episode, we discuss the likelihood that news influencers will replace traditional media, whether in-store sampling can make a comeback, how many ads are enough ads, what the science says about social media being addictive, why more brands don't encourage consumers to recycle, where daylight savings time actually comes from, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Bill Fisher and Carina Perkins.
Disney’s parks business buoys its streaming venture: The company saw TV ad revenue declines that could further push it to offload linear assets.
Connected TV (CTV) ad spend will exceed $30 billion in the US next year, according to our forecast. At a growth rate of 22.4% YoY, that makes CTV one of the fastest-growing ad formats we track. But where those ad dollars are coming from isn’t so simple.
Retailers invest in shoppable TV ads after seeing early results: Walmart, Amazon, and Home Depot are banking on the format’s interactivity and ability to grab viewers’ attention to drive holiday sales.