GARM shuts down after X's antitrust lawsuit: WFA ends initiative as financial pressures from Big Tech litigation grow, raising concerns among advertisers.
CNN and Roku want to thrive in the FAST lane: Both are launching free ad-supported streaming channels to lure price-conscious consumers.
Unity makes strategic mobile advertising hires: The gaming engine and mobile ad firm could miss a window to capitalize on the larger video game ad push.
Another strong quarter for The Trade Desk: International growth and CTV surge, boosted by data-driven advertising and the new Kokai platform.
The companies reportedly worked together to attract younger users, ignoring their own policies and risking future regulatory action.
Nextdoor exceeds Q2 revenue forecasts: Self-serve ads drive growth, weekly active users rise to 45 million, as stock gains 56% this year.
Gracenote enhances CTV ad placement: New contextual categories with Peer39 and Magnite boost biddable categories by 716%, improving targeting and transparency.
Meta and Google quality filters are failing: Creators are gaming Meta by posting AI spam, while Google allowed deepfake apps to buy ads.
New York Times profits jump 41%: Digital-only subscribers grow by 300,000, driving revenues and showcasing the success of the digital-first model.
Peacock goes for gold with Olympics coverage: The streaming service is counting on exclusive sports deals to keep new subscribers past the Games.
Elon Musk's X sues GARM and affiliates: Decline in ad revenues sparks legal battle over alleged advertising boycott over brand safety issues.
Fox and Fubo report quarterly results: Lachlan Murdoch highlights Fox News' growth, while Fubo surpasses analyst expectations.
Publishers take mixed approaches to troubled times: Axios lays off 50 employees, as the AP moves to revitalize its ad business.
On today's podcast episode, we discuss what "Brat" means, the significance of the vice president of the United States Kamala Harris putting social media front and center of her campaign, if riding the "Brat" wave is replicable, and whether it might backfire. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and vice president of content Paul Verna.
New York is still advertising’s mecca: Despite 500 industry job losses in June, New York hiring is on the up and up.
Platforms block OpenAI's web crawler: Concerns over data misuse and revenue loss drive major publishers to restrict AI access to content.
Google found guilty of anti-competitive practices: Court ruling challenges market dominance through exclusive agreements and payments to Apple.
Gen Zers and millennials have normalized gaming into adulthood, but smartphones have opened the door for older generations.
Prime Video’s ad model positions Amazon against Netflix: Targeted ads and competitive pricing drive substantial revenue growth in the streaming market.
Social media engagement with Canadian news drops 43%: Meta's news ban impacts local outlets and reduces news consumption on Facebook and Instagram.