The next phase of direct-to-consumer (D2C) retail won’t be defined by a singular distribution strategy, but rather by the goal of making a real connection with customers. To get to the next level, D2Cs must use their physical presence, partnerships, marketing dollars, and customer data.
After several years of double-digit increases, worldwide digital ad spending saw growth slow to 8.6% in 2022, for a total of $567.49 billion, according to our forecast. This year, growth will rebound to 10.5%, and spend will reach $626.86 billion.
Publishers’ ad business are trending downward in Q1: Dotdash Meredith, Vox, and others are trimming their workforces accordingly.
Nielsen’s digital era begins: The longtime measurement giant announced the launch date for part of its Nielsen ONE platform just as its competitors are heating up.
Peacock helps Comcast stave off a weak Q4: Strong growth for the streamer comes as competition heats up.
TikTok steps up its PR in the US capital: It’s hard for a Chinese company to make friends on the Hill, but it won’t be for lack of trying.
Search ads and retail media to aid Western Europe advertisers: Economic uncertainty to bolster use of ad channels that can deliver solid returns in 2023.
Twitter's advertiser revolt makes it need India more than before: The company gets flak for caving to censorship demands.
Nearly 80% of the world’s internet users are on social media. This landscape is still dominated by Meta in most markets, but use and ad spend is shifting away from Facebook and toward TikTok. Here are five charts capturing the worldwide state of social.
Could iffy payouts cause creators to leave TikTok? The platform’s much-hyped revenue-sharing program is giving shockingly low payouts, but strong viewer growth makes a migration unlikely.
US ad spending fell 12.1% in December 2022, the sixth consecutive month in which total spending has declined, according to revised data from Standard Media Index’s US Ad Market Tracker. To no one’s surprise, inflation continues to take its toll. But things may not be as bad as we thought.
See our latest industry KPIs for retail media.
B2B marketers became more focused on data during the pandemic when in-person events—a classic way of collecting first-party leads—ceased to be an option, and they shifted more resources toward digital. Despite a drop in growth in 2023, data spending will hit $3.91 billion by 2024.
Google and Microsoft’s game-changing developments: US seeks to break up search giant’s online business, and software heavyweight ups the AI ante as profit falls.
Disney to bring Hulu ad targeting to its streaming properties: Move should bring efficiencies as Netflix looks to bulk up its ad tier.
The workers building the metaverse don’t believe in its potential: Nearly half of game developers think the immersive space won’t pan out, and advertiser interest could slow.
Walmart’s fledgling retail media business made big gains in Q4: Ad spending on the platform rose 31% YoY thanks in part to the ads’ growing effectiveness.
The kids’ ad dollars are all right: While some sectors have seen slower ad growth, that’s not the case when it comes to childrens’ programming.
Google leans into outsourcing to improve profits: In addition to layoffs, the search giant is now referring even big advertisers to its reseller network.
Mobile app install ad spending is on the rise, and more video content on social media means an increase in time spent on platforms. Plus, click and collect remains a popular option for grocery buyers. Our forecasters laid out some good news for advertisers.