Its AI Overviews feature aims to keep consumers engaged and integrate targeted ads seamlessly, enhancing both user experience and advertiser reach.
The old Google-Meta duopoly will claim less than 47% of digital ad spending this year. Adding Amazon brings the share above 60%. Every other digital ad publisher pales in comparison, including seemingly major players like Microsoft and TikTok.
Google rolls out genAI tools to help retailers market their wares: The features aim to make it easier for brands to create compelling content that grabs shoppers’ attention.
Truth Social's harsh reality: Trump's platform loses $327.6 million in first quarter, with its viability as an ad platform in doubt.
WBD courts advertisers with ads integrated into blockbusters: The move represents the blurring lines between film and television.
Tiktok tests 60-minute video uploads: The platform signals a shift towards longer, horizontal content similar to YouTube.
At Upfronts, Warner Bros. Discovery leans into streaming ad innovation: New formats include shoppable ads and contextual targeting, aiming to improve viewer experience and ad performance.
Netflix partners with NFL: The platform will be streaming live Christmas Day games to attract new subscribers—and advertisers.
Google’s I/O showcases bold AI integration across products: The announcements show its marketplace strength but it’ll need an effective monetization strategy to beat the competition.
Prime Video hosts first upfront show: Amazon unveils a star-studded lineup of new series, movies, and sports content to attract advertisers.
Economic pressures reduce marketing budgets as percentage of revenues: CMOs respond by prioritizing AI to enhance efficiency and ROI.
At NBCUniversal’s Upfront, ads and content share center stage: Return on ad spend, AI concerns, and streaming-first projects were all featured.
US digital audio ad spend will reach $7.12 billion this year, according to our March 2024 forecast.
Key exec departure reflect's Spotify's podcast pivot: The company thinks a shift to less exclusive shows and more video content is part of its future.
US social video spend is still growing, reaching 45.2% of total digital video ad spend, or $48.89 billion, this year, per our March 2024 forecast. But that share growth is slowing, with rates increasing just 1% between 2024 and 2026.
OpenAI considers creator privacy features and whether ChatGPT should engage with adult content: The genAI sector faces tension over content moderation and profitability. A technical fix remains elusive.
Meta’s legal battle over ad viewership metrics signals a bigger problem: Advertisers are expressing growing discontent with the platform, which is launching new features to make amends.
Warner Bros. Discovery and Disney will launch a major streaming bundle for Max, Disney+, and Hulu this summer: The strategy aims to curb subscriber churn and simplify consumer choices.
Meta’s latest AI advertising rollout reveals a significant shift: Free, broad access to AI creative will help win favor with brands, but ethical quandaries are unresolved.
Walmart Connect, Disney team up to give advertisers proof of performance: Instacart and NBCUniversal are similarly joining arms to empower brands to better target consumers and get closer to closed-loop attribution.