Taboola partners with Apple: The native advertising platform will insert ads into Apple News and Stocks, helping Apple surpass $10 billion in ad revenues for the first time.
Google is still battling against made for advertising sites: A Pixalate report found that 72% of MFA sites sold ads via AdExchange in May despite industrywide improvements.
The line between digital out of home (DOOH) and connected TV (CTV) advertising is blurring as advertisers invest in small-screen formats at gas stations, in bars, on transit, and everywhere in between.
Warner Bros. Discovery layoffs indicate deeper issues: Analysts suggest asset sales or restructuring to manage debt and refocus on growth areas.
Charlotte Observer reduces print editions to three days weekly: The move reflects the shift towards digital content and changing consumer demands.
As China’s retail media advertising market begins to mature, off-site channels—including WeChat and Douyin, TikTok's sister app in China—will increasingly drive growth.
New NBA broadcasting deals with NBC and Amazon: These partnerships, pending approval, are set to enhance live sports accessibility and boost advertising revenue.
Retail media ad spending will be increasingly responsible for digital advertising’s double-digit growth. By 2028, the powerhouse channel will grow to represent nearly 1 in every 3 ad dollars spent.
Out-of-home (OOH) ad spend in the US will cross $10 billion for the first time in 2027, per our March 2024 forecast.
Is the auto industry losing faith in TV? Ad expenditures are still high on sports broadcasts, but a tough market is causing spending to contract.
CNN restructuring focuses on FAST and digital subscriptions: The news agency is laying off 100 employees and hoping to capitalize on growing media trends.
Social media platforms focus on outcomes: Executives cite pressure to deliver for advertisers as Q2 earnings reports approach.
US upfront TV ad spend will decline this year by 2.5% and again in 2025 by 4.5%, marking three years of decline, per our May 2024 forecast.
MBC's Shahid leads MENA streaming market: The service is outpacing Netflix and Starz Play Arabia with 22% share and 4.8 million subscribers.
At long last, Paramount merges with Skydance Media: The megadeal brings new leadership and aims to revitalize the struggling media company.
TikTok’s top brands pulled back spending after ban signing: Ad spend growth slowed in the month after the ban was signed, and major retailers like Target reduced spend.
Food and drink and travel are the most reliant on cookies for US programmatic ad buys, according to Q1 2024 data by 33Across.
Another Upfront season where Nielsen reigns supreme: The embattled measurement company is enjoying the benefit of strong linear sports viewership.
Our top 5 articles in H1 2024: Consumers’ media habits, patients’ healthcare spending, and Big Pharma drew the most attention from our digital health audience.
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