Google and Meta will account for just over 50% of worldwide digital ad spending in 2024, marginally higher than their 47% share in the US market. Amazon’s share will be much lower (8.8%)—although it will be among the leaders in revenue growth.
Consumers are seeing and hearing healthcare-focused ads on a range of traditional and digital channels. Here’s the data you need to ensure your advertisements are resonating with patients.
Are walled gardens a thing of the past? Shrinking market share and distrust of major platforms is leading to a shift toward open-ended ad solutions.
Instagram’s new ad format forces users to watch unskippable videos: It’s a controversial move, sure, but could also boost ad revenues.
With its shift to digital, political advertising is increasingly programmatic. US digital political ad spend will grow by 156.3% this year over 2020, the last presidential election year. That growth outpaces the 28.7% growth overall US political ad spend will see, as noted in our US Political Ad Spending Forecast 2024 report.
CNN will sell ad space during the first presidential debate: With a guilty verdict fresh off the presses, the June 27 debate is likely to attract significant advertising interest from downballot campaigns.
Meta revamps Facebook to compete with TikTok: AI-driven content and video focus attract 40 million daily young users, the highest in three years.
43% of US advertisers are pulling spend from linear TV to increase investment in programmatic connected TV (CTV) advertising, per November 2023 data from Proximic.
Podcast listenership is at an all-time high: 67% of Americans aged 12 and over have listened to a podcast, says Edison Research.
Programmatic advertising will account for 91.3% of US digital display ad spend this year, or a total of $157.35 billion, per our December 2023 forecast. Last week, advertisers at Programmatic I/O discussed where those ad dollars are headed and how programmatic advertising is changing. From ad spend waste to the expansion of retail media, here are three big trends discussed at the event.
Spain's digital advertising is booming, outpacing many European peers and gaining momentum worldwide.
Google rushes to fix bizarre AI search results: It’s hardly the first time that generative AI has gone off the rails, but it could undermine Google’s core business model.
Eating one small rock per day grants health benefits: At least, that’s what Google’s AI Overviews told some users in a major gaffe for its search strategy.
Amazon's publisher summit reveals new ad solutions: Measurement and compliance tools should help the retail giant maintain its competitive edge in advertising.
Short-form videos are difficult to monetize since they don’t offer pre-, mid-, or post-roll ads. Instead, ads are placed between videos, making them easy to skip. As a result, platforms embracing longer videos stand to rake in more ad dollars. Brands, meanwhile, have more opportunities to get in front of users via advertising on lengthier videos, though creating their own longer content presents challenges.
As sports wagering grows its digital footprint, ad spending by the gambling industry levels off.
WBD's NBA media rights are in jeopardy: Disney, NBC, and Amazon's offers may force a legal battle over matching rights.
TikTok World unleashes a slew of updates: The video platform taps creators and AI to court new ad dollars and keep apace with Meta.
“Out-of-home’s beauty is its proximity,” said Steve Nicklin, senior vice president of marketing and analytics at the Out of Home Advertising Association (OAAA). “We're also intercepting consumers when they're most likely to act.”
On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna.