Strong ad spend growth in July could mark the end of a year of malaise: A 6.2% increase in spending was the highest in more than a year.
Digital ad spending benefits from post-pandemic travel interest: Despite a rosy outlook, risk remains.
Amazon to weave AI into sports broadcasting: It’ll power Thursday Night Football on-screen features with its neural network. We expect other digital entertainment platforms will follow suit.
The Trade Desk thinks supply platforms charge too much: In a controversial attempt to drive down prices, the company says it will start bidding below price floors.
On today’s podcast episode, host Bill Fisher is joined by our analyst Paul Briggs and forecasting writer Ethan Cramer-Flood to examine the size, advertiser opportunity, and competitors in the free ad-supported streaming TV (FAST) service space.
Inflation forces judicious consumers to get more judicious with streamers: Netflix thrives with strategic moves, while others invest heavily in content.
On today's podcast episode, we discuss the current state of the affiliate space, bringing new light to influencer activity through "performance branding," the impact of programmatic ads coming to movies theaters, and how retail media aids affiliate marketing. "In Other News," we talk about the impact of programmatic ads coming to the movies and what YouTube's next anti-ad blocking measure will be. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.
Snapchat's India strategy: With Pulkit Trivedi's appointment, Snap emphasizes the country's role in global plans amid monetization challenges.
Meta offers clients as much as $200,000 in ad credits: With a slew of new features boosting interest in its platforms, the company is incentivizing brands to experiment.
Travel industry's digital ad spending doubles from 2020: Despite a broader slowdown, the sector is set to spend $6.79 billion in 2023, driven by pent-up demand and new advertising strategies.
TikTok introduces Search Ads Toggle, allowing advertisers to reach high-intent users and improve RoAS: Clinique and DIBS Beauty report increased conversion rates and decreased CPA.
The largest share of US programmatic out-of-home (OOH) ad spend went to billboards (41%) in H1 of this year, followed by screens and TVs (24%) and display panels (14%), according to Place Exchange.
YouTube moves away from third-party measurement for co-viewing: The platform’s decision to use its own data for trading purposes has advertisers worried.
Casper’s subway ads give commuters fun puzzles to solve while increasing its brand awareness. Albertsons Companies leverages a game to entice consumers to play for discounts and rewards. And Nike’s mobile app earns the brand a spot in consumers’ everyday lives. Here are five ways brands are embracing gamification across different stages.
The New York Times could file a landmark AI lawsuit: The publisher is considering suing OpenAI after licensing negotiations collapsed.
YouTube wants Sunday Ticket to represent the future of sports: A bevy of new features aims to lighten higher consumer costs and convince advertisers of unique opportunities.
tvScientific aims to make CTV a performance marketing channel: The CPO model integrates with affiliate platforms, offering advertisers a low-risk, high-reward option.
Social users in the US will spend more than half their daily social time watching videos in 2023—up from one-third pre-pandemic. But social video’s growth is slowing, suggesting there’s a limit to the amount people want to consume daily.