Consumer attention is fragmented and getting shorter. At the same time, digital ad spend growth is slowing following a pandemic surge. That means marketers must be agile and strategic with their spending.
On today's podcast episode, we discuss how social networks could improve society, the NBA's plan to remake its TV deals, US consumers' feelings on shoppable ads, how many folks are "serial churners," how disruptive Sweetgreen's salad-making robot might be, a scientific breakthrough from a 14-year-old, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Amazon leaks show the power of football streaming rights: The company expects two new ad products for Thursday Night Football to bring in $100 million this year.
Daily time spent with both traditional and digital media is in a slight decline worldwide, marking an end to the rapid digital acceleration of the past few years, according to the 13th edition of our Global Media Intelligence Report, which features insights from a GWI survey of media and device usage across 47 countries. “These aren’t fundamental drops,” said Jason Mander, GWI’s chief research officer. But waning media engagement marks a shift in the way consumers are responding to their social and economic environments.
Google takes on Amazon’s product listing prowess: Free generative AI tools for online product listings offer improved visuals and a boost for small businesses in search visibility amid advertising slowdown.
Roku posts strong Q3 revenues growth, attributes to content, ads, and new TVs: ARPU drops as losses mount, but the company remains optimistic amid streaming challenges.
Uber and Lyft are rapidly expanding their advertising platforms to take advantage of this growing user base—one that may prove to be a major audience for advertisers.
Defying global challenges, Pinterest excels in Q3: Innovations and strategic partnerships bolster its market position.
Meta launches EU ad-free subscriptions for Facebook and Instagram: Amid changing regulations, it’s a rethink of monetization and ad value.
Next year, US podcast ad spend will pass the $2 billion mark, according to our forecast. We project double-digit growth through the end of our forecast period in 2027. New data from the Interactive Advertising Bureau (IAB) finds that podcast ads are trending toward brand awareness, with increasing emphasis on video formats.
Three consecutive months of growth for the US ad market: The sector barely squeezed ahead at 0.1% in September, but the future looks bright.
On today's podcast episode, host Bill Fisher is joined by our analysts Paul Briggs and Paul Verna and GWI’s chief research officer Jason Mander to discuss the latest Global Media Intelligence report, outlining media consumption behaviors from around the world.
Travel and retail will give a lift to France’s digital ad spending: Both industries will see expenditures rise higher than the country’s overall advertising outlays.
On today's podcast episode, we discuss how Netflix's ad business is coming along; the streaming giant's first live sports broadcast; and its new retail, dining, and live experience destinations. Tune in to the discussion with our analyst Daniel Konstantinovic.
Snap posts strong Q3 earnings, marking a turning point: A difficult year for Snapchat forced severe cost-cutting and a focus on AI.
Digital ad spend by the US travel industry will grow by 14.3% this year for a total of $6.79 billion, according to our forecast.
Meta showcases robust Q3 growth with $34.15 billion in revenues: Facebook and Instagram parent surges, despite Threads struggling to find its footing.
Peacock adds subscribers in Q3, but losses continue; Streaming challenges on display as Paramount shakes up tech and product units.
Google shines on ad revenue but high AI expenses disappoint: Its Q3 earnings fell short in cloud revenue amid heavy AI investments. Investors seek clarity on generative AI profitability.
Alphabet's Q3 revenues hit $76.7 billion: Growth driven by Google Search, AI innovations, and YouTube ads.